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A Fast Way to Find Clients
So you’ve gotten the training certification, made up your business cards, and started your web site. You’ve discovered your niche, and you have been marketing – aggressively even!
But still, no one’s exactly beating a path to your door. Kind...
How Coaches Find Clients Online
At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped...
How To Reach The Top Of The Ladder Of Success
First you must get onto the ladder of Success!
I can think of three ways:
1. Become a top sales-person
2. Become a popular writer
3. Pass exams.
I can only help you with the last two methods.
1. The leader of your country... President...
Present Like A Pro! Ten Ways To Wow Your Audience
“I do not object to people looking at their watches when I am speaking. But I strongly object when they start shaking them to make sure they are still going!”
Lord Birkett
OK. You have been working in the company for a few years now and, through...
The Ten Habits of Highly Effective Speakers
Successful speakers do not do all the right things all the time. They often take risks and risk bombing. But all top speakers take daily action, to move towards their goals with many adjustments. Here are ten ways to be a highly effective...
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CRACKING THE BILLABLE HOURS CEILING
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?
While you could certainly name the economy or inadequate marketing as the culprit, I'd like to suggest a third alternative. It may be the constraints of the billable hours model that keep you from your financial goals.
Let's face it, there are only so many hours you can actually bill to clients. For example, the national average for consultants is 22 billable hours per week. You can only raise your rates so high and still find enough customers. And if you spend more time on marketing, that's less time you have available to bill.
But there's a way out of this trap. No matter what type of business you're in, you can use intellectual property to crack the billable hours ceiling. Here are just some of the ways to start tapping into this resource today:
1. Package your process. What if every time you began work with a new client, they paid an up-front fee before you spent even one hour with them? If you sell a process rather than your time, clients will pay for access to your previously developed materials. Examples are workbooks, forms, assessments, surveys, games, self-paced programs, and train-the-trainer packages.
2. Give a class. When you assemble a group of people to learn together, you can earn more per hour than working with them separately. Classes can be given at your office, at a rented (or borrowed) facility, on the phone, or on the web. Your market for classes is not just your clients -- think about what you could teach your colleagues as well.
3. Record a tape, CD, or video. The simplest way to make recordings is to capture your live classes or speaking engagements on audio or video. Make your unedited recordings available immediately on the web or by phone. More polished recordings can be made with the help of a local studio or editor, or you can learn to
do this yourself with the right
equipment.
4. Write a white paper, workbook, or booklet. Short publications like these are easily within your reach, even if you don't consider yourself a writer. A simple 20-page booklet might have as few as 4000 words in it. If you've written four articles to promote your business, you've probably already written this much. These are perfect formats for e-books, which cost you nothing to print.
5. Author a book. This might seem an impossible task, but if you write one page a day, five days a week, at the end of a year you'll have a full-length book. If writing isn't your strong point, find an editor, ghost writer, or even a co-author who has the skills you lack. You don't have to wait until your book is finished to start selling excerpts as articles and white papers.
6. Market other people's products. If you don't yet have your own product, don't let it stop you. You can begin earning passive income by selling other people's books and tapes, becoming a re-seller for software or assessment tools, licensing someone else's process, or joining affiliate programs.
Any of these products can be marketed in conversations with prospects and clients, in your standard marketing kit, in mailings or newsletters, on your outgoing voice mail message, and on your web site.
If you've been counting on hourly fees for your entire income, you may be surprised at the impact developing your intellectual property will have. It will add not only to your revenue, but also your professional credibility. And in poor economic times, you will find that prospects who hesitate to pay for personal service will still purchase classes and information products.
C.J. Hayden, MCC
About the Author
C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles at www.getclientsnow.com
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| How To Conquer Public Speaking Fear |
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| www.stresscure.com |
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| Allyn and Bacon Public Speaking Website |
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| wps.ablongman.com |
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| Public Speaking & Speech Writing |
| A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies. |
| www.speechtips.com |
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| Presentation Tips for Public Speaking |
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| www.aresearchguide.com |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
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| www.toastmasters.org |
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| Welcome to Toastmasters International where we are"Making ... |
| Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ... |
| www.toastmasters.org |
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| Strategies to Succeed in Public Speaking - School for Champions |
| Contents of online lessons to succeed in public speaking from the School for Champions. |
| www.school-for-champions.com |
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| Public Speaking Home Page |
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| www.mhhe.com |
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| Public speaking - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
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| www.utm.edu |
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| Painless Public Speaking |
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| www.publicspeaking.com.au |
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| Public Speaking from Uncommon Knowledge |
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| www.uncommon-knowledge.co.uk |
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| Public Speaking Tips by Uncommon Knowledge |
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| www.uncommon-knowledge.co.uk |
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| Public Speaking Skills from Mind Tools - Speaking Tips & Techniques |
| Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public. |
| www.mindtools.com |
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| Public Speaking Information |
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| www.selfgrowth.com |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
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| www.capital.net |
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| public speaking tips - presentation skills tips, public speaking tips |
| presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
| www.ljlseminars.com |
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| Public Speaking - The Art of Speech Making |
| Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
| www.impactfactory.com |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
| www.public-speaking.org |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
| www.publicspeakingskills.com |
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