Search
Related Links

 

 

Informative Articles

Business cards: To pose or not to pose
Pictures might be worth a thousand words...but no one ever said they would automatically be worth a thousand dollars. Figuring out whether or not to include your picture in your next business card is one of those key decisions you don't want...
Marketing For The Self-Employed
Marketing is the key to any business' success. If you don't have any clients, then you don't have a business. But before you go out looking for clients, you will need two things. The first is a business card. This is probably the most important...
Monday Morning Mindfulness 08/23/2004
Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like...
Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves!
Title: Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 1485 Copyright: © 2005 by Kathleen Gage Web Address:...
Word of Mouth Ideas (Part Four)
Ask And Ye Shall Receive There are three key reasons that happy customers don't regularly spread positive word of mouth about businesses. They get caught up in other things and just don't think to mention it. Related to this, no-one...
 
How to Position Yourself as an Expert

Whatever kind of freelance or consulting work you do, one of the best ways to attract top clients is to position yourself clearly as an expert in your field.

And yes, you first have to be an expert. You don't have to be the world's leading expert, but you do need to know what you're talking about, and in real depth.

To become a credible expert it first helps if you choose your niche carefully.

If your niche is too broad - like 'all consumer electronics' - you'll find it hard to position yourself as a true expert.

If your niche is too narrow - like 'Sony PlayStation' - you'll find it hard to make a living.

Niches like 'computer games' or 'home entertainment' are perfect. It won't take you a lifetime to become an expert in either field, and there are plenty of prospective clients to choose from.

Of course, it will help enormously if you choose a niche in an area that genuinely interests you.

>> Got expertise? Here's the next step...

One of the fastest ways to get the word out is to get your name in print. In other words, write articles.

It's the strangest thing...but as soon as someone sees your name in print, your 'expert' status automatically jumps up several notches.

Publish your articles on your own web site. And make it known that other site editors can reprint your articles on their own sites and in their newsletters. Get the word out through a blog and by participating in discussion groups.

And, of course, every article should include a short bio and link back to your own site.

>> What's better than having your articles online?

The next step is to get your articles printed in real print publications, on paper. Again, strangely, an article on paper earns you more expert points than an article on the web.

Best of all, if your niche is, for instance, home renovation products and services, get an article printed in one of the trade magazines that serves that industry.

Now you're getting in front of hundreds or even thousands of prospective clients. It's not an ad. It's better than an ad. You're presenting


yourself as a true expert, with the implicit endorsement of the editor of the publication.

>> Accept those invitations to speak

Once your name has appeared as the author of a sufficient number of useful, expert articles, you'll start getting invitations to speak. If they don't come your way, start looking for them.

You can start out small, speaking to local business groups and marketing associations. If all goes well, you'll soon find yourself with opportunities to speak to much larger groups at industry conferences.

And yes, being a speaker earns you major expert points.

>> Time to write a book?

Nothing brings you expert status faster than being the author of a book. Do you know enough on your subject to write a book? It may take a little time before you're ready. But the more articles you write and the more times you speak, the deeper your knowledge will grow.

In addition, articles and speaking engagements generate feedback from your readers and listeners. And the more feedback you get, the better you will know what it is people really want and need to know.

If you can get published and distributed by a major publishing house, so much the better. If not, self-publish. You'll need to do a lot of promoting to get the sales, but you can earn more money from each book sold and still confirm your status as an expert in your field.

>> Concluding thoughts

After a while you'll find yourself writing articles, speaking at public and corporate events and signing copies of your book or books at every opportunity.

At that point you will have truly earned your stripes as an expert and will find yourself with a very impressive list of clients and prospects.

Start writing!

About the Author

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his www.ExcessVoice.com site. You'll find more articles and resources on how to make money as a freelance writer at www.FreelanceWritingSuccess.com

 

How To Conquer Public Speaking Fear
A report that covers the common causes of public speaking fear and tips to overcome it. Book available.
www.stresscure.com
 
Allyn and Bacon Public Speaking Website
A five-step guide to preparing and delivering effective speeches.
wps.ablongman.com
 
Public Speaking & Speech Writing
A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies.
www.speechtips.com
 
Presentation Tips for Public Speaking
Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ...
www.aresearchguide.com
 
10 Tips for Successful Public Speaking - Toastmasters International
10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ...
www.toastmasters.org
 
Welcome to Toastmasters International where we are"Making ...
Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ...
www.toastmasters.org
 
Strategies to Succeed in Public Speaking - School for Champions
Contents of online lessons to succeed in public speaking from the School for Champions.
www.school-for-champions.com
 
Public Speaking Home Page
Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ...
www.mhhe.com
 
Public speaking - Wikipedia, the free encyclopedia
Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ...
en.wikipedia.org
 
UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES
Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ...
www.utm.edu
 
Painless Public Speaking
At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ...
www.publicspeaking.com.au
 
Public Speaking from Uncommon Knowledge
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ...
www.uncommon-knowledge.co.uk
 
Public Speaking Tips by Uncommon Knowledge
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ...
www.uncommon-knowledge.co.uk
 
Public Speaking Skills from Mind Tools - Speaking Tips & Techniques
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public.
www.mindtools.com
 
Public Speaking Information
Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ...
www.selfgrowth.com
 
Basic Public Speaking, 2nd Edition - The Teachers and Students ...
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher.
www.capital.net
 
public speaking tips - presentation skills tips, public speaking tips
presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker.
www.ljlseminars.com
 
Public Speaking - The Art of Speech Making
Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ...
www.impactfactory.com
 
Advanced Public Speaking Institute
Public speaking articles, seminars, and educational materials.
www.public-speaking.org
 
Public Speaking Training-Presentation Skills & Public Speaking courses
Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ...
www.publicspeakingskills.com
 
 

 
Content Menu
  • 1099 misc forms for independent contractors for 2005

  • 10 sure fire steps to take the fear out of public speaking

  • 10 tips for avoiding id theft and credit fraud

  • 10 tips for increasing your sales

  • 10 tips to build manage and profit from an e commerce website

  • 10 tips to help you pack more power into your business writing

  • 10 worst tips to give a speaker

  • 11 moments of truth

  • 12 month 2005 marketing calendar that boost sales

  • 12 steps to creating your own ezine

  • 12 ways to be a confident public speaker

  • 14 top lead generation tactics

  • 21 must have web site elements

  • 21 questions to ask before you buy any shopping cart system

  • 27 tips for an effective presentation

  • 3 reasons why you better know your customers or else

  • 3 strategies to market your business even when theres no money

  • 4 questions to answer before contacting a book agent

  • 4 ways to locate public speaking jobs online

  • 5 doorways to building business

  • 5 low cost and successful methods for independent professionals to get clients

  • 5 promotion secrets to get the job you want

  • 5 steps to overcome fear of public speaking

  • 5 tips for solving your debt

  • 5 ways to entice your parallel market to trade links

  • 6 reasons to include self defense training in your corporate wellness program

  • 6 steps for establishing yourself as an expert

  • 7 marketing methods for real estate coaches

  • 7 steps to highly relevant search engine friendly and people useful web site content

  • 7 tips for building a successful downline team

  • 7 tips i wish i had known 6 months ago about online marketing

  • 7 tips to jump start your public speaking success

  • 7 ways to use website audio in your marketing arsenal

  • 9 steps to public speaking success

  • 9 tips for handling public speaking questions

  • 9 ways to gain expert recognition

  • accounts receivable factoring a viable cash flow solution for small and medium sized enterprises

  • add a teaching gig to your marketing toolkit

  • advantage small business

  • advertising and pr

  • all presenting is persuasive

  • anger harness its power to tame anxiety

  • anybody can be a speaker

  • an aspirin or an autoresponder

  • an idea for multi level people to consider

  • an interview with ross rayburn for bfuniv org

  • apply your knowledge in new ways

  • are you sure you know what youre doing

  • asian business strategy and approaches today compared to the west lessons from the classic text on asian strategy the art of war by sun tzu

  • assertiveness just how nice are you

  • autoresponders automatic internet marketing success

  • avoiding id theft and credit fraud

  • avoid the duds 10 strategies for selecting the perfect speaker

  • a company law jargon buster

  • a cpa talks about buying life insurance

  • a fast way to find clients

  • a guide to the florida repay teacher student loans program

  • a hitchhikers guide to the internet

  • a leaders or a jerk

  • a live human being

  • a new idea for venture capitalists

  • a review of the five keys to building relationships online

  • a short guide to effective public speaking

  • a simple guide to writing and giving a speech

  • back to school tips 21 universal success secrets

  • become an expert at speaking

  • become the go to expert in your industry

  • becoming a professional motivational speaker

  • beyond hits

  • be a storyteller not just a speaker

  • be relentless

  • bills plan

  • blueprint for change

  • book summary mind your own business

  • book summary nice girls dont get the corner office 101

  • brand your consulting brilliance

  • brand your consulting business

  • building a practice on purpose series part 1 blueprint for building a practice on purpose

  • building a practice on purpose series part 2 when life purpose is about more than what you do

  • build your business through strategic networking

  • business cards to pose or not to pose

  • business lessons learned at the mall

  • business lessons learned from the mall

  • business name how to choose one

  • business opportunities why pre packaged bizopps are not worth the money

  • buying a spanish property to use an agent or not

  • call center software the possibilities are endless

  • can three words in websters dictionary be the key to customer loyalty

  • capture the client

  • chandler hill body language can make or break interviews

  • coaching and mentoring using one

  • coaching tips for powerful presentations

  • commentary the obscene warner music executive payouts

  • common question is this business viable

  • company laws and terminology

  • compensation resources inc releases its 2005 year end compensation survey

  • comprehending a credit report

  • conquering confidence killers for small business success

  • cracking the billable hours ceiling

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • credibility exposure adult ed teaching

  • credit card blues

  • credit card security advice

  • crisis communications six crisis communications tips toward readiness

  • crisis management or managing the crisis

  • dealing with change and change management

  • debt free living 5 tips to get out of debt

  • demand dignity in presentation skills training

  • depression can turn into joy

  • designing your nonprofit organizations e zine

  • developing efficient meetings

  • developing your mission

  • does your supplier have a heart

  • do you really care what people think

  • do you want your own fully programmable erp part 1

  • do you want your own fully programmable erp part 2

  • earn 250 000 annual income in the multi billion dollar self improvement industry

  • effective public speaking for small business owners

  • effective public speaking in business presentations

  • embrace rejection every no puts you closer to a yes

  • emotional fulfillment the challenge

  • english language sputtering online like an old ford

  • ethics in speaking a practical point of view

  • ethics in the workplace

  • evaluating your event

  • everyone is an expert who should you believe

  • exercising super fund choice

  • exit strategies for businesses

  • exposing your expertise

  • ezine publishing as a business

  • fantastic telephone skills

  • fast track career success with informational interviews

  • fear is nothing to be afraid of

  • five how to be a better speaker articles

  • five leadership secrets for challenging times

  • five tips for analyzing an income statement

  • five tips to present like a pro

  • focus on soft skills a leadership wake up call

  • focus on your strengths

  • four different ways people process your information

  • franchises emotional fulfillment the challenge

  • friedman proves the flat earth society is right sort of

  • fueling the ideal marketing with articles

  • gear up for the new year with free publicity

  • getting a great value deal on loans

  • getting good value personal loans

  • getting motivated by a motivational speaker

  • getting over public speaking fears

  • get paid to build your list

  • get paid to speak

  • got your speech know how to present ready to go right wrong

  • grandmas mercury dimes

  • highs and lows of a net business

  • highs lows of a net business

  • homebuilderstocks com exclusive article unified building codes offer nationwide growth opportunities for homebuilding sector

  • homebuilderstocks com reports major homebuilder companies report record quarterly gains

  • home based business leadership skills

  • how coaches find clients online

  • how do you find a topic to speak on

  • how i made 68 000 teaching e classes or what i learned from wanting a z3

  • how public speaking can help you dramatically increase your business

  • how to be a great speaker

  • how to be a great speaker without using powerpoint

  • how to boost and generate more income into your business

  • how to boost staff confidence and performace with public speaking

  • how to build your business by working with an online business manager

  • how to build your sales with joint ventures

  • how to create a great mentoring relationship

  • how to earn a six figure annual income in the multi billion dollar self improvement industry

  • how to gain maximum value from your networking time

  • how to get a good value on personal loans

  • how to get radio interviews to promote your service

  • how to get your business noticed

  • how to give a great speech

  • how to host a successful fundraiser tips and tricks of the trade

  • how to make a joint venture successful

  • how to position yourself as an expert

  • how to prepare your mind body to give great speeches

  • how to present yourself in public

  • how to reach the top of the ladder of success

  • how to sell more products through public speaking

  • how to share your hard earned expertise for huge fees

  • how to start your own teleseminar business in ten steps

  • how to stop spam especially if youre already a victim

  • how well do you speak

  • how you answer your phone can improve your business

  • im going to be on time if it kills me

  • increase the bottom line by speaking on a cruise

  • increasing event attendance

  • index

  • indie artist management economic realities insightful strategies

  • influencing skills how to influence people

  • intent

  • internet marketing idea use internet marketing to sell network marketing or mlm

  • introductory offer versus lifetime low

  • irs free file is not a free for all

  • its the same deal for both search engines and real estate

  • its time for some steak

  • it s the same deal for both search engines and real estate

  • it s time for some steak

  • job interview active listening

  • just frickin do it 3 a practical guide to making money on the internet

  • just frickin do it a practical guide to making money on the internet 1

  • leadership development leadership styles and training

  • leadership skills for challenging times

  • learning equals earning

  • learn the art of dynamic leadership

  • lets blow the lid off public relations

  • let your appearance speak for you not against you

  • let your products sell your name for public speakers

  • making a public speech is a compliment

  • making money from what you know

  • managers why not pr like this

  • manufacturing media consortium founder tr cutler 1 public speaker in sector

  • manufacturing sector public speaker tr cutler is ranked 1

  • marketing for the self employed

  • marketing know your seasons

  • market from the inside out

  • market research means money

  • mass text to speech telephone notification tool calls millions in under an hour in multiple languages

  • men in high places

  • mission and vision statements foundational to successful change

  • modern managers need leadership skills

  • monday morning mindfulness

  • monday morning mindfulness 08 23 2004

  • moral armors economic warning for americans

  • more than just money barter

  • more than money

  • mr1569 unique ways to get a free lunch

  • must knows for marketing on the internet

  • must know tips i wish i had known 3 years ago about working from home online

  • mutual fund expense lies

  • my unexpected ebusiness

  • never throw business away

  • nine ways johnny carson can help you run outstanding meetings

  • no money down home loan

  • obstacles to small business usage of elearning in europe

  • offshore this

  • organized for success five keys for making home work work

  • overcome fear and make money

  • passive income from booklets and special reports

  • penny stocks turn your pennies into dollars

  • planning special events part two the master plan

  • powerful presentations build your business

  • presentation paranoia

  • presentation pitfalls series top 10 content mangement mistakes

  • presentation pitfalls top 10 content management mistakes

  • present like a pro ten ways to wow your audience

  • problem solving a simple process to identify creative solutions to problems

  • products the believability factor

  • profit from effective public speaking

  • promote yourself more successfully

  • pr behavior modification specialist

  • pr power how to wrire a killer

  • pr power how to write a killer

  • pr power how to write a killer press release

  • public relations antidote for small business failure

  • public relations power tool for the 21st century

  • public relations recession tool

  • public relations time to fix it

  • public relations use its core strength

  • public speaking for scaredy cats

  • public speaking the easy way

  • quicker success through business kits and startup guides

  • quick fix marketing its a good thing

  • quick quiz how effective are your meetings

  • quick quiz measure your meeting mastery

  • quiz measure your meeting mastery

  • radio interviews how to get them

  • reach your target market and get paid for doing it

  • read your way to speaking success

  • reloading the matrix with jada mrs smith that is

  • review profit from the author inside you

  • roman or norman a customer service story

  • rotator

  • rp promotion strategy

  • sales leads how to generate quality sales leads through public speaking

  • sales therapy 101 breaking your fear of cold calling

  • save your family from danger

  • secrets and benefits of secured loans

  • secrets benefits of secured loans

  • self confidence is the key to personal and professional success

  • selling online repeat your success story in other markets too

  • seven steps to finding a job you love

  • simply awful training tips

  • six steps to becoming a powerful public speaker

  • slovenia the star pupil

  • small business q a business lessons learned at the mall

  • so how do i answer that

  • speaking body language

  • speaking out

  • speaking techniques to calm yourself

  • speak with es part 1

  • speak with es part 2

  • speak with es part 3

  • speak with e s part 1

  • speak with e s part 2

  • speak with e s part 3

  • stand up and be counted

  • starting a freelance business

  • steer your career in the right direction home

  • steps to success

  • summer sales doldrums what to do

  • surviving tough times online

  • swot analysis is no magic 8 ball

  • ten fatal flaws frequently found from the podium

  • ten fun ways to liven up any presentation

  • ten quick tips for outstanding presentations

  • ten techniques for motivating others through chaos

  • texas holdem tournament strategy winning vs aggressive players

  • theres no place like home except for victims of mortgage fraud

  • the 5 secrets to getting out of debt fast

  • the art of leadership

  • the benefits of incorporating your business

  • the benefits of secured loans

  • the benefits of using seminars and small business management courses to build your accounting consulting or tax practice

  • the booklet journey

  • the business of speaking everyone has something to share

  • the cat in the hat will help you get your point

  • the choice between yes and yes a psychological revelation

  • the doctors words hung in the air no flying

  • the doctor s words hung in the air no flying

  • the expert advantage why it pays to establish yourself as an expert

  • the four lessons venus williams teaches us about business

  • the growing trend in business networking

  • the millionaires favorite author

  • the missing link in presentation skills training

  • the path to a profitable speaking career

  • the perfect marketing strategy for the solopreneur

  • the power of words market yourself by adopting a whole new language

  • the presentation after the presentation

  • the pr commitment to small business

  • the ps and qs of public speaking

  • the real estate bubble fallacy

  • the right way to send your resume

  • the roi of networking

  • the seven blatant blunders of first time audio product producers

  • the ten habits of highly effective speakers

  • the turkish rug sales team

  • the ultimate pr scam

  • thomas r cutler becomes leading manufacturing pr public speaker

  • thomas r cutler in high demand as manufacturing public speaker

  • thoughtleading the art of separating yourself from the pack

  • tips for successful home show businesses

  • tips to energize your presentations

  • tips to grow your business

  • tollbooths on the information highway

  • top 10 tips for buying property in greece

  • top 10 ways to turn clients into raving fans

  • top 3 fatal sales mistakes what not to do to succeed in sales

  • top 5 emerging real estate markets for 2006

  • top 7 steps to better public speaking

  • top 7 tips for speakers

  • top 7 ways to succeed in the business of speaking

  • top 8 stress generators at work places

  • top ten skills of a masterful speaker

  • truth or consequences how to give employee feedback

  • tune up your vision to ignite your business

  • turning challenges into opportunities

  • turn your business new year resolutions in pr revolutions

  • understanding the different methods of online promotion

  • universal success secrets

  • universal success secrets shared

  • upcoming homelanddefensestocks com homeland security stocks and industry online conference april 6th 2005 tracking trends in spending and technology additions include terrorism analyst roger cressey

  • use headline cards to improve your speeches

  • veteran entrepreneurs are growing in ranks

  • wake up to the life you love

  • walking the l i n e of effective management

  • warning the person doing your marketing may not even know how to market themselves

  • whats up dock

  • what are internet radio hosts looking for in their guests

  • what does it take to be a lawyer

  • what is a good credit score

  • what is a personal benefit statement and why do i need one

  • what is business sense

  • what is the cmmi

  • what is your legacy of success

  • what sort of training is most effective

  • what you must do for one whole day every week for your business

  • when their tips meet our business

  • why all managers are alike

  • why are you doing everything yourself

  • why cant you be more like me

  • why can t you be more like me

  • why hire a professional transcriptionist to convert your dictation or audio recordings to typed text

  • why write

  • word of mouth ideas part four

  • working in organisations

  • write and speak for the ear

  • writing a books marketing plan for maximum profit

  • writing a book s marketing plan for maximum profit

  • writing help

  • your resume should have character

  • you get back what you send out

  • you mean i need to promote myself to get a promotion 5 promotion secrets to get the job you want