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6 Steps for Establishing Yourself as an Expert
Like the Internet itself, online marketing resources such as blogs, chat rooms, and user groups are vast and puzzling. On one hand they offer that elusive “promise land” of free and effective marketing. On the other, they embody a “time sink” of...
An Aspirin or an Autoresponder!
Tired of silly old email enquiries? Say hello to autoresponders! If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on...
Ten Techniques for Motivating Others through Chaos
The work environment has changed. Change has become the norm. Also the truth level of employees has decreased. This can lead to increased dissatisfaction and decreased productivity.
Here are ten techniques for motivating your...
The Path to a Profitable Speaking Career
What follows are excerpts form Mike Moore's popular manual
Public Speaking for Profit and Pleasure. Every month I receive
numerous emails from people all over North America asking how I
got into the speaking business and how they can too. To...
Writing a Book's Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable… or just published. ...
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Speak With E's Part 2
“Educate, Energize, Entertain, and provide an experience for your audience”
1. Use the “Rule of 3.” The most successful speakers limit their remarks to three major points. Here is where you use your signature stories (your own personal stories) to support your points and help people visualize what you are saying.
2. Every five to seven minutes, back up your facts with signature stories (about you or others). Stories are out there everywhere. Find them in stores, at restaurants, on the airplane, at home. People retain information better when they hear a story.
3. How quickly do you get to the core of your audience’s problems and challenges? Skip what is between their ears and go straight to their hearts.
4. Practice pausing before and after important points. Don’t be afraid to leave open space. The use of silence is a key requirement to becoming an effective speaker.
5. People delineate their thoughts visually. Speakers are to words as an artist is to a painting.
6. A good storyteller memorizes his experience, not his words. Tell your story and then involve the audience by reliving your experience with them. Then they are only a step away from their own experience. That’s connection!
7. For those of you who are more theatrical, open with some role-playing that relates to a specific message. Get your ideas from your own life or TV sitcoms.
8. Use analogies. They help your audience understand new
ideas and situations by showing how these things are similar to something in their own lives. For instance, our lives will never be the same again because of September 11. The message: Life is impermanent and change is constant.
9. Be there fully for your audience. Although you have prepared your script, be in the moment. When you do this, you can adjust your presentation to meet the mood and energy of the group.
10. Risk being fully who you are. Be genuine. Display your enthusiasm for your audience. Have the courage to talk about uncomfortable things.
11. Demonstrate candor. Tell your truth. Be vulnerable. Be ethical. Share your mishaps.
12. Involve your audience. Speakers often get their best lines from the audience. Research shows that people retain more when they are involved. Have them work in pairs or small groups and share their stories and experiences.
13. Refer to people by their first names, if possible.
ABOUT THE AUTHOR
Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. To find out HOW TO MAKE IT AS A PROFESSIONAL SPEAKER, go to http://www.schrift.com/success_resources.htm Join my free bi-weekly Monday Morning Mindfulness ezine http://www.schrift.com/monday.htm
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