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Quick Fix Marketing - It's a Good Thing
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Summer Sales Doldrums - What To Do
Last week I talked about how to take a vacation when you're the
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What You Must Do for One Whole Day, Every Week for Your Business
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Speak With E's Part 2
“Educate, Energize, Entertain, and provide an experience for
your audience”
1. Use the “Rule of 3.” The most successful speakers limit
their remarks to three major points. Here is where you use
your signature stories (your own personal stories) to
support your points and help people visualize what you are
saying.
2. Every five to seven minutes, back up your facts with
signature stories (about you or others). Stories are out
there everywhere. Find them in stores, at restaurants, on
the airplane, at home. People retain information better when
they hear a story.
3. How quickly do you get to the core of your audience’s
problems and challenges? Skip what is between their ears and
go straight to their hearts.
4. Practice pausing before and after important points. Don’t
be afraid to leave open space. The use of silence is a key
requirement to becoming an effective speaker.
5. People delineate their thoughts visually. Speakers are to
words as an artist is to a painting.
6. A good storyteller memorizes his experience, not his
words. Tell your story and then involve the audience by
reliving your experience with them. Then they are only a
step away from their own experience. That’s connection!
7. For those of you who are more theatrical, open with some
role-playing that relates to a specific message. Get your
ideas from your own life or TV sitcoms.
8. Use analogies. They help your audience understand new
ideas and situations by showing how these things are similar
to something in their own lives. For instance, our lives
will never be the same again because of September 11. The
message: Life is impermanent and change is constant.
9. Be there fully for your audience. Although you have
prepared your script, be in the moment. When you do this,
you can adjust your presentation to meet the mood and energy
of the group.
10. Risk being fully who you are. Be genuine. Display your
enthusiasm for your audience. Have the courage to talk about
uncomfortable things.
11. Demonstrate candor. Tell your truth. Be vulnerable. Be
ethical. Share your mishaps.
12. Involve your audience. Speakers often get their best
lines from the audience. Research shows that people retain
more when they are involved. Have them work in pairs or
small groups and share their stories and experiences.
13. Refer to people by their first names, if possible.
ABOUT THE AUTHOR
Sandra Schrift 13 year speaker bureau owner and now career
coach to emerging and veteran public speakers who want to
"grow" a profitable speaking business. I also work with
business professionals and organizations who want to
master their presentations.
To find out HOW TO MAKE IT AS A PROFESSIONAL SPEAKER, go to
http://www.schrift.com/success_resources.htm
Join my free bi-weekly Monday Morning Mindfulness ezine
http://www.schrift.com/monday.htm
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| en.wikipedia.org |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
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