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Add a teaching gig to your marketing toolkit
Add a teaching gig to your marketing toolkit How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many executives and...
English Language Sputtering Online Like an Old Ford!
Sad, but true. Just about everywhere you look online, the English language is suffering a fate worse than death. The problem, in reality, is so widespread that it has begun to affect all aspects of the language. "But, what on Earth does this...
Everyone is an expert - who should you believe?
When I started my online business a year ago, I was absolutely overwhelmed by the number of web sites that offer advice. Everyone seemed to know how to make money on the Internet, which made it even harder to believe. The very first product I...
I'm Going To Be On Time If It Kills Me
A quiet amusement of mine is to watch the expression of people who arrive
late for my
time management seminars. (Now you’re going to be worried every time you go
to one
of my programs!) The look resembles a child who just got caught with a...
Organized for Success: Five Keys for Making Home-Work Work
If only you could work from home you would be able to get more done. No interruptions from co-workers. No pretentious banter with your boss. No sitting in meetings for hours thinking about all the work you could be doing, or better yet, daydreaming...
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Tips to Grow Your Business
You are sitting on a goldmine with your business. Beyond whatever your
current services and products, you have more at your fingertips than you
might realize. Here are ideas to grow your business to that next level.
1. Create an informational tips booklet as a marketing tool, a new source
of revenue, or both. Do this by using information you have given your
clients year after year in other formats.
2. Write out those 'sound bites' you are forever telling your clients and
audiences. Once you write them out, organize the tips into the most likely
categories for your specialty.
3. Consider the different formats that manuscript could become. You can
print it as a booklet, record it as an audio or video tape, develop it into
daily reminder cards, use a tip per day on a calendar, just to name a few
of the many possiblities.
4. Map out how you want to distribute each of the products you chose from
the above list. Some will be through publicity excerpts in print
publications. Others will be sold
direct in large quantity. You may even
license reprint rights for very large quantities.
5. Notice how the products balance out the service side of your business.
Products can be a good match for a client's budget when they cannot afford
or are not ready to purchase your consulting or speaking services.
6. Plan to introduce at least one or two new informational products a year
to expand your business. That allows you to stay in touch with your
prospects, clients and former clients each time you launch a new product,
all while growing your business.
7. Recycle your knowledge to nurture your clients and to nurture your own
business development. Use those resources you already have for everyone's
benefit.
About the Author
Paulette Ensign
Tips Products International
12675 Camino Mira Del Mar #179 * San Diego, CA 92130
voice: 858-481-0890 * fax 858-793-0880
Paulette@tipsbooklets.com * http://www.tipsbooklets.com
Visit All About Booklets Discussion Board and E-BOOKLET CATALOG.
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