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CRM For Beginners – Customer Relationship Management Basics
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There...
Networking 101
As a new business owner you must wear many hats.
You will need knowledge of accounting, marketing, advertising, management, administration, inventory, sales, etc., in addition to knowledge pertaining to your industry. Since you may be very...
Short Messaging Service (SMS) for Enterprise Messaging
Short Messaging Service (SMS) for Enterprise Messaging
SMS for Enterprise Messaging – Value added services
Short message service, usually called SMS, is a globally accepted wireless service for enterprise messaging (mobile value added...
The Game Plan – the Difference Between Small Business Success and Failure
It is an American dream to own a business. But sadly, according to the U.S. Department of Commerce, only 1 in 5 businesses is still in business 5 years after it opens.
A business needs a great business plan, but it doesn’t give management...
Use Magnetic Gift Cards To Skyrocket Restaurant Sales and Profits
Gift Card and Gift Certificate Management Software
The History of Gift Cards
Whoever created the idea of gift certificates was a marketing
genius. The idea of taking someones money (which is valid
anywhere) and giving them a...
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The New Ways To Do The Business: MBA or CIO?
The old and standard business administration concepts included in any current MBA program are very important, but today the companies are very different.
This new situation strong demands a new MBA program including the General Control Theory, the control engineering, the new business technologies, the Management by Exception concept automated by computer systems, the Feedback Control System and several other subjects like Internet Marketing & Sales.
As we know the CIO is the abbreviation of "Chief Information Officer" and is a new professional, usually between the CEO and the other Directors including the IT Director. He don't replace the IT Director, with the exception in small companies.
A CIO Chief Information Officer has entrepreneurial experience and at the same time technical experience in Information Technologies. The entrepreneur usually has only the entrepreneurial experience and the IT manager has only on technical matters. However business is more and more the information system and the information system is more and more the business.
The companies are more and more electronics, as for examples the ERP Enterprise Resources Planning, the CRM Customer Relationship Management, the Voice over IP VoIP, the sophisticated Call Centers, Business Intelligence BI, the Internet, the new
Internet Marketing, etc. Therefore, to survive a modern business administrator must learn those new ways to do the business and how to manage those modern enterprises.
In other words, the current MBA will be substituted by a CIO in a very short period of time. And a recent report from the Association to Advance Collegiate Schools of Business, the primary accrediting body in North America lambasted its members for maintaining a curriculum that is out of touch with modern business practices. As a matter of fact, the current MBA it's an 60-years old curriculum in the begin of this digital age.
Copyright © 2004 by J.C.Melo
Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
J.C.Melo is a 73-years old IT professional, he was the owner of the first Brazilian minicomputer factory and also a Consultant for the U.S. Government several times. He has 54 years of experience in the computer science & technology entrepreneurship fields. Now is the CEO of the organization
http://mba-open-university.net
johncmelo@yahoo.com
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