|
|
|
Customer Service - why some people just shouldn't own shops
I had a call last week from a friend of mine who is an advertising agent and copywriter. He gave me a referral to the owner of a franchised coffee shop who had called him seeking help with advertising and marketing. My friend said that he thought...
Direct Sales Trainings – How Can It Help You?
If you are looking for job in sales & direct marketing you should take advantage of ‘learn and earn’ on-going trainings to enhance your career.
When you need training?
All trainings have different content and methodology but all of them are...
Focus on a Trade - Not a Discount
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request. However, negotiating is not always...
Low Cost Material Resource Planning (MRP) Proven Most Effective for Small Manufacturers
Small manufacturers face the same challenges as larger manufacturers without the financial depth to resolve the same issues. The result has been that some of the technologies that allow mid-sized and larger manufacturers to achieve efficiencies have...
Web Conferencing: A Boon to Businesss
It is Sunday evening and you are preparing again to go on a business trip. Monday morning the alarm goes off at 4:00 am, you drag your body and your briefcase to your car, drive to the airport, wait in a long line, get on a plane, get off a...
|
|
| |
|
|
|
|
|
|
Does Becoming a Published Author Enhance a Business?
There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from information books to personal life stories, as well as coaching materials, and life skills training manuals.
With so many doing this, it would seem apparent that this is a great way to escalate a business to the next level. After all, if a person can set themselves up as an expert by publishing materials on certain subjects, others will obviously buy more, and revenue will skyrocket, right? This is not necessarily so.
While it is an advantage in some instances, it can be a disadvantage in other instances. There are parameters that need to be followed for successful publication, and there are certain requirements that must be met for successful publication.
The advantages of authoring and publishing are as follows:
1. An individual can set themselves up as an expert in a specific field of interest, thus enhancing sales and trust with clients and customers. If a publication is effective enough, and the marketing done well enough, massive exposure will occur, and an individual can fast become a "semi-celebrity" in their chosen field.
2. A print book or e-book can drive intense amounts of traffic to a Web site, if a URL is included in the publication. Publications are a well-known Search Engine traffic tool.
3. The revenue from a successful publication can itself be lucrative.
4. Backend sales can be made effortlessly, by including "mention" of other products/services within the published materials.
5. Public relations are increased, with some authors and publishers enjoying extensive notoriety. When this occurs, oftentimes individuals will buy "any" and "all" subsequent follow up products that are produced by the author and publisher.
6. Lucrative joint ventures can be established with solid publications. Many large sized print publishers and online publishers will give massive exposure to authors that produce a well-written, wide selling publication.
The disadvantages, however, do exist, and these are as follows:
1. Producing a quality publication is time consuming, at best. Materials need to be researched, written, and re-edited many, many times before the publication can be released.
2. Producing a quality publication can be costly as well. Although the field of self publishing has increased exponentially (the amount of software and services available now for self publishers is astounding), there are significant costs related to the authoring and publishing of materials, i.e., publication software and services, marketing costs, research costs, editorial and layout costs, etc.
3. If the publication is not well written and researched, and doesn't effectively reach it's target market, the author and
publisher may very well create "negative publicity" which will hurt the business, not enhance it.
4. "Negative fans" may appear. These are individuals that seem to magically appear who disagree wholeheartedly with the published materials, and may very well create havoc for the author and publisher. Jealousy is many times a motive here, but motives are varied. This is an occupational hazard for all authors and publishers.
5. Legalities must be followed to the letter. All copyright laws, distribution laws, and all other laws pertaining to authoring and publishing must be followed explicitly. Many "novice" authors and publishers are unaware of these, and find themselves in a "legal mess". A consultation with a lawyer versed in copyright is usually in order prior to authoring and publishing.
6. Plagiarism is rife in the world of writing, authoring, and publishing. Especially if a work is good, there will probably be recurring instances of this. Methods to defeat this behavior, such as online security measures and offline follow up, leads to an increase in overall costs.
Overall, any work must be extremely well written and professional to succeed. Many times, beginning authors and publishers, who have never written a word prior to this in trying to contain costs, will attempt to churn out the work themselves, leading to a disorganized, somewhat "unreadable" work. It is always prudent, if a person is not a writer themselves, to hire a ghostwriter that is proven, to effectively write the "best materials" possible. A publication that is disorganized and ineffective, will not "sell" in the end, and only cost the author and publisher more money overall as charge backs and returns will occur frequently, and the materials will need to be redone eventually.
Also, there seems to be a wave of new books appearing each month, that are written by those that know "little to nothing" of the materials they propose to be experts on. This is the largest mistake possible in the world of authoring and publishing. No one can be an "expert" on something that they know "nothing" about. Readers are quick to "catch on" when an author or publisher knows nothing about the subject matter. If in doubt, forego authoring and publishing until you have become an "expert" rather than write about a subject that you know nothing about, or pick a subject in which you do have a good grasp of the materials.
Be truthful, be honest, be adept, and be determined, and if you do choose to author and publish, you will indeed see success and a great business benefit! To be less than truthful, honest, adept and determined, and authoring and publishing will soon become a nightmare!
About the Author
Vishal P. Rao is the owner of http://www.home-based-business-opportunities.com - One of Internet's leading website dedicated to starting, managing and marketing a home based business.
|
|
|
|
|
| free online sales training articles, sales & selling processes ... |
| Free online sales training and selling glossary: sales techniques, selling skills and methods, free online from AIDA to modern selling methods. |
| www.businessballs.com |
|
| Sales Training International, classroom training, online sales ... |
| Sales Training International is a Houston based sales training, customer service training, and sales management training and consulting company offering ... |
| www.saleshelp.com |
|
| Waterhouse Group - Sales Training Programs: Consultative, Value ... |
| Sales Training and Consulting by Waterhouse Group - Your solution for Consultative Selling and the Complex Sale. Customized sales training courses and ... |
| www.waterhousegroup.com |
|
| Sales training consultancy - UK sales training, sales staff ... |
| Sales training courses, sales consultancy and sales related products. |
| www.salestraining.co.uk |
|
| Professional Sales Training Courses & Sales Coaching Programs ... |
| Need a sales training course or professional sales coaching program to improve your sales and thicken your skin? Industrial Ego Sales offers help for sales ... |
| www.industrialego.com |
|
| Sandler Sales Institute;Sandler Selling System:sales training ... |
| Provides sales management training and program. Offers international and domestic franchise for sales training, coaching, and sales management techniques. |
| www.sandler.com |
|
| Sales Management Training - Selling Seminars - Reinforcement & ROI ... |
| Sales management and sales training programs focused on creating a lasting return on your investment, not just a temporary increase in sales. |
| www.brooksgroup.com |
|
| Professional Corporate and Leadership Training from Dale Carnegie ... |
| For 94 years, business professionals have turned to Dale Carnegie's powerful books and winning interactive seminars to help them reach new levels of ... |
| www.dalecarnegie.com |
|
| Sales Training |
| We always have things to learn when it comes to sales and marketing. You'll find the best sales tips and advice in this resource of valuable information ... |
| marketing.about.com |
|
| Sales Training, Sales Management Training, Corporate Sales Training |
| Sales Training - Sales Management Training - Selling Skills Certification Programs. Follow a proven sales management process based on research of over ... |
| www.thesalesboard.com |
|
| Miller Heiman Sales Training: The Sales Performance Company |
| Sales training, process and strategy for outstanding performance. For nearly 30 years, Miller Heiman has helped thousands of companies, their salespeople, ... |
| www.millerheiman.com |
|
| Sales Training Camp offers sales training and sales coaching ... |
| Slife Sales Training, Inc. brings the top sales training to you at a reasonable price through sales seminars, keynote speakers, a free Sales Tip of the Week ... |
| www.salestrainingcamp.com |
|
| Sales Training, Sales Consulting & Sales Seminars |
| Sales training with Perpetual Development is intense with a focus on results - Sales training consultants offer a variety of sales consulting delivery ... |
| www.perpetualdevelopment.com |
|
| Sales Training America: Corporate Training Seminars and Custom ... |
| Offers sales training seminars across the US. Other training seminars include leadership training, management training, customer service training, ... |
| www.salestrainingamerica.com |
|
| Sales Training, Telephone Sales Training, Sales Management Training |
| Sales Training through public courses, also on-line sales training, sales recruitment, psychometric testing available, telephone sales training with ... |
| www.salesxcellence.co.uk |
|
| sales training and business development - free online sales help |
| Provides sales training and management courses, covering presentation skills, public speaking and negotiation techniques. Offers range of free reports and ... |
| www.salessense.co.uk |
|
| Sales training: choosing the right course/seminar |
| Practical advice on how to choose a good sales training course. |
| www.teamtechnology.co.uk |
|
| Sales Training International Ltd - Sales Training, Management ... |
| Providers of bespoke sales training courses, covering subjects from human resources to leadership and selling skills. |
| www.salestrainingintl.com |
|
| Sales Training Home Page: Sales and Sales Management Training Firm ... |
| CPSA offers acclaimed sales training and sales management training workshops and seminars throughout Canada. |
| www.cpsa.com |
|
| Sales Lead Generation Seminars and Sales Training Courses |
| Sales Lead Generation Seminars and Sales Training Courses showing how to write compelling prospecting letters, create a dynamic sales presentations, ... |
| www.leadersinstitute.com |
|
|