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Customer Service Is Still The Key To SUCCESS!
Pick any industry. Who is at the top? How did they get there? I can guarantee the answer to that question is two words: "customer service." Sure, cost is important, variety is important, all those things are important. But when you're new to a...
Entrepreneur and Mom
When I was 12 years old, I had surgery with complications. I was told there was a chance I would not be able to have children. Growing up I could not imagine my life without children and worried about it often. When I got married close to my...
Increase Your Follow On Sales
You might ask, "What is a follow on sale?" A follow on sale is
the sale of any product or service that comes as a direct result
of a previous sale. An example of this type of sale would be
selling an upgrade to a an existing software product...
Leadership Development And Jumping Out of Airships
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Negotiating to Buy a New Car the Easy Way
Do you hate the thought of buying a new car because of the struggle you have to go through negotiating with the dealership? Relax. Negotiating to buy a new car is easy. Sure their sales people receive negotiation training, but you have the upper...
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The Critical Role of Training
There is always an excuse for not providing employees with training opportunities. Very few people articulate these excuses to either their customers or their staff, but the net effect is still the same.
When the economy was good and employees few, the excuse was, "Why worry about customer service training? Demand is so high that if we tick-off a few customers, so what - there are more lined up at the door. Average employee tenure is so brief, why should we train them so they can go work somewhere else?"
Now that the economy is poor and training is one of the first areas most companies cut, the excuse is, "We are laying off employees - we can't justify the expense of training."
Both indicate an arrogant disregard for both the employees and the customers. I have addressed the shortcomings of the first excuse in previous articles and newsletters. Permit me to briefly address the second.
At a time when every customer has suddenly become precious and you are expecting more of the remaining employees following a downturn, how can you not justify training?
To the customer, it indicates that you care about obtaining and retaining their business. To the employee, training indicates that you are willing to make an
investment in them and the future of the company. Even though you are asking them to accomplish more, you are willing to give them something in return - the training to enhance their skill set so that they can serve the customer better.
Lest you think this is totally self-serving, I will let you know why I do what I do; it is a sincere passion for the customer experience and the joy of watching an employee blossom when given the tools to do the job. Both of the excuses listed above have the same net effect - customers are poorly served and employees remain demoralized and unmotivated.
Good training produces guaranteed quantifiable benefits. If your training has not done that then you need to find a training provider that will measure effectiveness and guarantee results - WOW!
About the Author
Carol Verret and Associates, offers training and consulting services to the hospitality industry in the areas of sales, marketing and customer service. Carol's latest training product is a comprehensive customer service system, ResultsWOW. Learn more about her services, at http://www.carolverret.biz.
Be sure to subscribe to her newsletter, ResultsWoW Customer Service Newsletter by sending an email to subscribe-on@carolverret.biz
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