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American Institute of Food Distributors renews gomembers’ support agreement
FOR IMMEDIATE RELEASE October 27, 2004 American Institute of Food Distributors renews gomembers’ support agreement [Herndon, VA] gomembers, Inc. (http://www.gomembers.com) announced this week that the American Institute of Food Distributors (AIFD:...
Downsizing in Organisations…The Real Truth
I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of their time on basic administrative tasks. Tasks for which they have had no training in....
Financing a Business
The financing of a business is a relatively straightforward process, if you are aware of what lenders are looking for and generally what they will and will not do. The will be looking at your credit, your experience and the sort of down payment you...
Is It Time To Hit The Reset Button On Your Sales Department?
If you're like most CEOs in business today, you will probably be faced with this decision at some point in the life of your organization. That time might even be now. Perhaps your sales team consistently misses quota or your market share is in...
Starting A Successful Direct Sales Business
An article in my local newspaper states that home based businesses are the fastest growing segment of the U.S. economy. A direct sales business is a great way of achieving a home-based business because the schedule is flexible, the startup costs are...
 
"Using Images in Your Salesletter: Three Tips Guaranteed

Placing just one or two carefully selected images within
your salesletter can be worth thousands of dollars in sales.
In fact, just one image that brings your eBook, software,
audio product, or free bonus items to life can have a real
impact on your bottom line!

For consumers, there's no doubt that buying products online
is a whole different ball game compared to buying from a
"bricks and mortar" store. There's no face-to-face
interaction, and they can't touch and examine the product
they are thinking of purchasing.

So anything that you can do to make consumers more
comfortable buying a product online is well worth the
effort. And adding a few images to humanize your web site
and show off your products -- including digital products --
is one way you can do this.

Of course, any images in your sales copy should complement
the copy itself and add to your overall sales message.
Remember, they're not decoration.

In other words... no "stock" images of a man with a
briefcase to illustrate a business product, or of two people
shaking hands to promote a suite of training products!

Remember: Your sales page is valuable real estate, and every
pixel on that screen contributes to the overall impression
visitors will get of you and your products or services -- so
you have to be careful how you use that real estate.

THREE IMAGES YOU MUST HAVE WITHIN YOUR NEWSLETTER

There are three areas in your salesletter where using the
right image can make a HUGE difference to your sales:

1. RIGHT UP FRONT: A picture of you! You might think that
placing a picture of yourself in your copy is a bit
big-headed. Not at all... not only does this establish that
there IS a real person behind your web site, but it also
makes your whole salesletter that much more personal.

Of course, you shouldn't go overboard and scatter your
holiday snaps throughout the copy -- that will just distract
from your sales message. A friendly portrait shot near the
top will do the trick. Obviously, try to choose a good
picture, not just a grainy web cam shot. ;-)

2. WITHIN TESTIMONIALS: Images of satisfied customers. The key
thing with testimonials is to make them credible. Using
pictures of your satisfied customers alongside their
testimonials puts a face to the words, and makes it clear
that these are real, and not faked, testimonials.

So when you receive a good testimonial from a customer,
always ask for a picture. If they have one of themselves
using your product or service... all the better! Don't worry
too much about quality -- the most important thing is that
they are genuine.

3. IN YOUR PRODUCT DESCRIPTION: The product shot! This is the
MOST IMPORTANT of all the three images, and it can make all
the difference when it comes to closing a sale.

The thing is, people shopping online can't touch the
product... so they need to see as much detail as possible
during the sales process so they're comfortable with what
they're buying.

If you sell a tangible product like jewelry or cameras,
then you should place a well-taken shot prominently within
your product copy, as well as next to the "call to action"
when the customer is finally deciding whether to buy.

And if you mention any cool features -- like a special lens
for a camera, for example -- provide an image of this too.
If you sell a software program or training course, you can
also include screenshots and samples.

The key is to make your product look as DESIRABLE as
possible.

At The Internet Marketing Center, we've tested the impact of
images, product shots, and screen captures on sales... and they
really DO make a huge difference.

But what if you sell a digital product like an eBook or
downloadable software? Well, you can still create a
desirable image quickly and cheaply...

TIPS FOR CREATING HIGH-IMPACT EBOOK "COVERS" AND DIGITAL
PRODUCT "BOXES" THAT GENERATE MORE SALES

Of course, a digital eBook doesn't have a physical cover,
and software that customers can download doesn't come in a
box!

But a product image -- even a digitally created one -- that's
placed within the product salescopy and next to the "call to
action" makes people feel like they're buying a "real"
product... and this gives it a lot more value in the eyes of
consumers.

The bottom line is that a good "cover" WILL help you
maximize sales. And a professional-looking "box" image for
other digital


products does the same.

So what makes a great eBook cover or digital product box?

- It must look professional. A quick trip through web sites
selling digital products will reveal tons of different
designs, and you'll quickly see which ones work and which
don't.

- It must be eye-catching. Make it something people would
pick up in an offline store. This helps if you want to use
the image to promote your product on other web sites.

- The cover or box must be suitable for the product's
contents. For example, if your product is an eBook on
gardening tips, use a gardening image. Check out the covers
of books on your topic, or the boxes of software, sold in
offline stores to get some ideas.

- Keep the writing on the cover or box to a minimum. Ideally,
you'll want to include just the product's name or title,
sub-title if applicable, and author if applicable (and
only if they are well known in their field). And remember
that the final image will be small, so only include written
content that's absolutely essential.

- Don't go overboard with the colors. No -- bright green and
pink DON'T go together! Try this handy free tool for seeing
which web colors go well together: http://www.colormatch.dk

- Stick to clear, legible fonts. Use fonts like Arial or
Verdana. Avoid "script" or unusual fonts that are hard to
read. And only use one font!

- Give it a 3D appearance with the title repeated on the
spine, and a shadow. This makes it more tangible in the
eyes of the customer.

If you have some design experience, you can take a shot at
creating your cover or package yourself using imaging software
like Photoshop or PhotoImpact.

A word of caution, though... if your design skills are not good,
go to a professional or use custom software. Bad design and
poor-quality images are worse than no images at all, and you
could actually end up losing sales!

Try finding a designer through Elance, or use one of the many
eBook cover design services or software providers available
on the Internet.

FINAL THOUGHTS

Images in your sales copy really can make a difference to
your sales, but only if you use them sparingly and
strategically.

Well-positioned pictures of yourself -- and of your
satisfied customers -- make the customer feel like they are
buying from a real person with real customers -- not just
some anonymous web site.

And eye-catching product shots do a great job of supporting
your salescopy. Your customers won't judge your eBook or
other products on their "covers" or "packaging" alone, but
product images can provide credibility and make your
products more desirable and tangible in the eyes of your
customers.

**************************************************************

*** BRAND-NEW Version 2004 JUST RELEASED! ***

JUST RELEASED: VERSION 2004 of Corey Rudl's best-selling "Insider Secrets to Marketing Your Business on the Internet"!

... With 1,000+ pages of up-to-the-minute research, test results, examples, case studies, and the newest and hottest strategies for marketing your business on the Internet! In 10 easy-to-follow steps, with 61 comprehensive lessons, you get:
Step-by-step advice you can use to start your very own Internet business in as little as 48 hours!
How to build a top-selling web site... for LESS than $100!
Where to find hot products (in 20 minutes or less!) that you can start selling TODAY!
100s of FREE and cheap online tools, resources, and software to automate your site (and save at least 35 hours a week)!
How to get #1 rankings in the search engines and get tons of FREE traffic from the "Big Guys" like Google!
Secrets to writing sales copy that increases sales by 400% (or MORE) -- immediately!
Get 1,000s of NEW visitors to your web site... FREE!

... And this is just the tip of the iceberg! Check it out at http://www.marketingtips.com/t.cgi/826762 ... you'll be glad you did!

**************************************************************

** Attn Ezine editors / Site owners / everyone **
Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include our resource box as listed above.

About the Author

Corey Rudl is the owner of four highly successful online businesses that attract more than 1.8 million visitors per month and generate over $6.6 million each year. He is also the author of the #1 best-selling Internet Marketing course online.

 

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