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A Revolulutionary "NEW" Dimensiom in Sales
Dear Ezine publisher, Here is a brand new article by Linda and Art. You can be the first to publish it. Sales and selling have become even more important in our business organizations. Just the sheer number of new books and articles demonstrate the...
Get Traffic & Sales Using Discussion Forums
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website...
Portrait of a Sales Genius
Ralph Roberts wasn’t born being the best at what he does. In fact you’ll read that he was pretty hopeless at other businesses. The key was that he found something he had a passion for, turned it into a dream and didn’t mind working harder than...
Powerful Networking: Focus on building connections, not closing sales
You can find numerous references in the business literature about the importance of a company's mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. In the...
What's Standing Between You and More Sales?
Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales. Question #1 - What have you done so...
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Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an “art.” While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
1.The copy is boring. Great copy will never be boring and will always get the reader to read the entire message. It is engaging and written in a conversational tone. It bypasses the readers mental resistance to being sold and will always generate results. That's why the best copy that you read, is always the ones that read like a good book. They tell a story and bring the reader along your sales process.
2.The copy is all about you. Copy that is all about the features of a product, or all about your service will fall flat on its face. The reader will not finish reading the copy and will in all likelihood toss the letter in the trash. There goes your marketing budget to the landfill. It would be more profitable to donate the money to a deserving charity and have a press release written about how you or your company is concerned about people's welfare. No, your copy must tell the reader “what's in it for me,” WIIFM. You must show the reader what the result of using your product of service will be of benefit to them. They could care less about you, so keep yourself out of it. Now, there are times when you must tell about yourself or your company. And that is used to generate credibility, not to make the sale, and it must come after telling the reader the benefits of using your service or product. Only then will the reader be interested in hearing about you or your company.
3.Has no clear “call to action.” You must spell out what you want the reader to do. If you want to reader to fill out your order form, give them specific instructions on how to do it. Tell them exactly what to do. Don't dawdle around and say, “Just fill out the order form to get your...” No, no, no. Rather tell them that they need to give you their name, address, etc. on the order form, and make sure you tell them to “print” on the order form, that way it will be easier for you to
read. I'm not saying that prospects are dumb, but you must give them specific instructions on what action you want them to perform.
4.Has a week P.S. The PS is the second most read part of your sales letter. Restate the benefits the reader will enjoy by ordering your product or service. Throw in an extra bonus here as well. For example, “Order in the next 5 days and you will also receive (fill in the blank).” And if you want to make sure that you have a strong PS write it before you write the body of your letter. That way you won't be tired of writing and scratch out a hurried PS.
5.Has no testimonials. Without testimonials (and we're not talking about the “Oh I just loved your service” kind of testimonials) your copy has no credibility. Why should someone believe what you are telling them if there is nothing to back up your claims? Without testimonials your reader will assume that you are hyping them. That you are claiming to be something that you are not. You must have testimonials to help your reader/prospect believe in you. Survey your customers to get good specific testimonials so that you can sprinkle them throughout your copy.
These are just a few mistakes that I've seen people make when trying to write their own copy instead of hiring a qualified copywriter. A really good copywriter will avoid these mistakes like the plague. Examine the copy you have on your website or in your sales literature. Does it make any of these mistakes? Chances are if it is making any of these mistakes then it is making others that will jump off the page to a well-trained copywriter's eye. Don't make these mistakes yourself if you decide to tackle writing your own sales copy. If you do, you will be doomed to fail at the outset and you will be wondering why your copy isn't converting more prospects.
Gary Glasscock is a freelance copywriter that specializes in direct mail and web copy. He has learned from many of the contemporary "greats" and has taken what he has learned and developed a style that engages your prospect on their level. Gary can be contacted through his website at www.gc-copywriting.com
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
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| Sales and related occupations |
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| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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| sales.monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
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| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
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