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Increase Your Sales By Using Confidence
Does your sales letter display confidence? I mean does the reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you...
Insurance and Financial Services Sales Tactics
If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. It's important to first acknowledge some of the natural barriers to acquiring new clients within the...
Listen Your Way To Sales Success!
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. "Listen Your Way to Sales Success" There are many factors...
Sales Lessons From the Election
Some problems must be solved early by Steve Waterhouse We are watching a very fundamental sales management problem played out in the Florida elections (this is not political!). It's called BLAME and it can destroy our sales organization from...
"Why Saying No Can Make Your Sales Soar"
Word Count: 971 Character Width: 60 Resource Box: Choice of 2 =========================================================== "Why Saying No Can Make Your Sales Rate Soar" - by "Dangerous" Debbie Jenkins (c) Debbie Jenkins. All Rights Reserved....
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Increase Your Sales By Using Confidence
Does your sales letter display confidence?
I mean does the reader really believe that you have confidence
behind your product? Do you confidently show them that you know
your subject, and through your selection of words and phrases,
are you displaying confidence that this product is the one that
will solve their problem?
Confidence makes us buy, because we begin to see that the person
knows their subject. The lack of confidence in a sales letter
shows us they don’t feel comfortable with what they’re saying. It
comes across as unsure.
It might not sound like much. You’ve read that giving the
potential customer specific benefits that offer a solution to
their problem is the biggest hurdle. But the reality is sales
depend on how you present your material as to build confidence in
you as well as your product.
Confidence sales. There was a time when I was a telemarketing
sales manager. I know, but don’t hate me. Though I might have
interrupted a few dinners or got you up of the couch, I am about
to teach you something here.
My job was to teach telemarketing reps how to sell. I would
center in on someone that wasn’t making any sales, listen in to
them, then after a few calls I would let them listen in as I took
one for them. I would mimic their sales pitch, using almost the
exact same words that they did. But nearly every time I did this
I would make a sale on my first call where they had struggled
through about thirty presentations without even a nibble.
Why was I able to make a sale after only one call using the exact
same words of a representative that couldn’t close a sale after
30 calls? Confidence my friend. It makes all the difference in
the world.
So how do you apply confidence to a sales letter you’re writing?
Start by looking at some of the
marketing pros. See the words and
phrases they use to display confidence. If an online marketer is
making money with their sales letter then they’re displaying
confidence in it.
Check your sales letter. Do you sound confident in it? Are the
words you’re choosing stating that you’re very sure about what
you’re doing? Do you show that you’re the authority on the
subject, and that to pass on the offer would be crazy? Of course,
you might not say that, but your sales letter should reflect it.
Write your sales letter like the product is sold, you’re just
explaining what they’re about to get. For instance, use phrases
like “You’re about to learn all the marketing secrets”, or “You
are also going to learn”. Just keep in mind that the customer is
already sold.
That’s not to say that you don’t want to write your sales letter
in the traditional sense of selling a prospect. But you want to
sprinkle it with phrases that assume anyone would make the
purchase after seeing the benefits they’ll receive.
Another phrase to use is something like “You can’t afford not to
purchase.” It shows confidence that the reader has to make the
purchase or the results could be disastrous.
Remember though, that customers still need to feel in control of
their decision. Using phrases like “You are going to buy” sound
threatening. By crafting a letter that shows confidence, but
doesn’t demand the customer to buy, you’ve got a powerful sales
tool that will work for you over and over again. It’s a thin
line, but with practice you will soon master it.
About the Author
FREE $50 Sales Letter Critique by Grady Smith details what you
need to do to turn your sales letter into a profit-pulling
machine. Plus, find out how you can get a killer sales letter
cheap when you visit http://www.cheap-copy.com
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
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| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
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| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
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