|
How To Master The Art And Science Of Super Salesmanship In 3 ½ Minutes Flat!
Dear Friend, You #1 weapon in advertising will always be... Superior Salesmanship. I am not a born salesman. If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my...
How to use Ezines to make sales
My favorite online advertising medium is Ezines. I use ezines before I use other pay for advertising. The reason is simple, you can place a SOLO ezine ad for as low as $10.00 dollars and generate-with a well written ad-a couple of hundred dollars in...
How To Write The Perfect Classified Ad... and How To Use It To Make Sales
As a major mass media that is almost free to use, the Internet is a great place to take advantage of free promotion tools-- no matter what business you're in. One of the most common places to advertise are free classified sites, but how do you write...
Transform Yourself from a Salesperson into a Businessperson
If I told you that one of the most important characteristics of sales excellence in today’s hypercompetitive business environment was not to be a salesperson, would you think you subscribed to the wrong magazine? Well, I have a good reason for...
Understanding the sales process to close more sales
Understanding The Sales Process To Close More Sales You may not have put much thought into it but if you are a business owner and sell products and/or services to consumers or/and businesses then you are a sales person. Have you spent enough time...
|
|
|
|
|
|
|
|
Increase Your Sales By Using Confidence
Does your sales letter display confidence?
I mean does the reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product is the one that will solve their problem?
Confidence makes us buy, because we begin to see that the person knows their subject. The lack of confidence in a sales letter shows us they don’t feel comfortable with what they’re saying. It comes across as unsure.
It might not sound like much. You’ve read that giving the potential customer specific benefits that offer a solution to their problem is the biggest hurdle. But the reality is sales depend on how you present your material as to build confidence in you as well as your product.
Confidence sales. There was a time when I was a telemarketing sales manager. I know, but don’t hate me. Though I might have interrupted a few dinners or got you up of the couch, I am about to teach you something here.
My job was to teach telemarketing reps how to sell. I would center in on someone that wasn’t making any sales, listen in to them, then after a few calls I would let them listen in as I took one for them. I would mimic their sales pitch, using almost the exact same words that they did. But nearly every time I did this I would make a sale on my first call where they had struggled through about thirty presentations without even a nibble.
Why was I able to make a sale after only one call using the exact same words of a representative that couldn’t close a sale after 30 calls? Confidence my friend. It makes all the difference in the world.
So how do you apply confidence to a sales letter you’re writing? Start by looking at some of the
marketing pros. See the words and phrases they use to display confidence. If an online marketer is making money with their sales letter then they’re displaying confidence in it.
Check your sales letter. Do you sound confident in it? Are the words you’re choosing stating that you’re very sure about what you’re doing? Do you show that you’re the authority on the subject, and that to pass on the offer would be crazy? Of course, you might not say that, but your sales letter should reflect it.
Write your sales letter like the product is sold, you’re just explaining what they’re about to get. For instance, use phrases like “You’re about to learn all the marketing secrets”, or “You are also going to learn”. Just keep in mind that the customer is already sold.
That’s not to say that you don’t want to write your sales letter in the traditional sense of selling a prospect. But you want to sprinkle it with phrases that assume anyone would make the purchase after seeing the benefits they’ll receive.
Another phrase to use is something like “You can’t afford not to purchase.” It shows confidence that the reader has to make the purchase or the results could be disastrous.
Remember though, that customers still need to feel in control of their decision. Using phrases like “You are going to buy” sound threatening. By crafting a letter that shows confidence, but doesn’t demand the customer to buy, you’ve got a powerful sales tool that will work for you over and over again. It’s a thin line, but with practice you will soon master it.
About the Author
FREE $50 Sales Letter Critique by Grady Smith details what you need to do to turn your sales letter into a profit-pulling machine. Plus, find out how you can get a killer sales letter cheap when you visit http://www.cheap-copy.com
|
|
|
|
|
Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
  |
Sales Jobs .com Worlds Largest Sales Employment Site |
Sales Jobs features thousands of sales jobs for sales professionals. |
www.salesjobs.com |
  |
Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
www.salesandmarketing.com |
  |
Oracle Customer Relationship Management Solutions |
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
www.oracle.com |
  |
Sales and related occupations |
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
www.bls.gov |
  |
Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
  |
Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
www.firstgov.gov |
  |
Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
  |
GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
bookstore.gpo.gov |
  |
Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
  |
Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
  |
Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
www.law.cornell.edu |
  |
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
sales-marketing.careerbuilder.com |
  |
Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
www.salescircular.com |
  |
Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
www.workopolis.com |
  |
free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
www.businessballs.com |
  |
Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
www.musicsales.com |
  |
Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
www.salesautopsy.com |
  |
REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
www.realtor.com |
  |
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
www.nationjob.com |
  |