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Informative Articles

12 Sure-Fire Steps To Improve Your Retail Sales
The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail...
4 Killer Steps To A Targeted Sales Frenzy
4 Killer Steps To A Targeted Sales Frenzy Copyright [C] 2002 Shahnaz Rauf, www.snzeport.com Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them. Have you noticed how a particular combination of shops always tend to cluster...
Revitalize Your Business To Increase Your Sales
REVITALIZE YOUR BUSINESS TO INCREASE YOUR SALES Copyright 2002 Bob Leduc Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business - and increase your sales. 1. PROMOTE A NEW USE FOR...
Successful Sales People Know Which Differentiators Matter
Know where to focus. Not everyone evaluates product solutions with the same decision criteria. When sitting toe-to-toe with a prospective client, how well do you answer the question, “What sets you apart from your competitor?” Tom Snyder,...
The Nine Warning Signs that You need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself. 1....
 
E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales

Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth, and referral marketing programs? Here are five simple steps for creating an ezine that your sales team will love.

#1 Keep it helpful
It's often repeated and often forgotten. But it's the kind of truism that's, well, true. If they don't read the newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees' mothers, subscribers don't want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.

#2 Make it interactive
Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then share the results. Soon, you'll see a community forming with your business at the center.

#3 Advertise your business
While the stories in your newsletter should help your readers, fill other areas with advertisements about your services. Use creative links and copy to drive traffic to your site and to forms where you collect contact information. Between meatier stories


try a short two- or three-line ad that will get people to explore your services further. Advertise white papers, live demos, webinars, and free consultations -- anything that will put them in contact with sales.

#4 Offer incentives
If you want people to forward your newsletter to colleagues or give referrals, offer something in return. Prepare a number of different white papers and offer them at different points in the subscription cycle. When someone subscribes to the newsletter, give them a white paper. If they forward the newsletter, offer another. If that forward results in a subscriber, send a thank you note and, if possible, something of value--be creative. And make sure the newsletter promotes your off-line referral programs.

#5 Measure results
Don't forget the importance of tracking the results of your e-newsletters. You have to know who's opening it and who's not, as well as what they're clicking on. If your readers are a good representation of your customer pool, you'll know what your customers care about--and what holds no interest. Share results with the sales team and base subsequent sales initiatives and customer contacts on the results.

For more information on how to make email newsletters increase sales, visit: www.pjwritinggroup.com/newsletters.htm

About the Author

Paul Nastu is President of PJ Writing Group LLC, which provides marketing communications services to clients that range from Fortune 50 companies to startups in search of a unique identity, voice, and message. Visit www.pjwritinggroup.com or call 970.229.9487

 

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Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
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Official site for information on all sales and auctions of government surplus property and assets.
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Sales and Marketing Executives International
Worldwide association of sales and marketing management.
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GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
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Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
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Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
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Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
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Sales Autopsy
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