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5 Surefire Tactics to Increasing Your Website Sales and Profits!
If your business is online to profit, then you know how important it is to convert your visitors into paying customers. Despite this, a common question I get asked by my clients is: "I'm getting tons of hits to my page, but I'm not making any...
Avoiding the Sales Talk Sledgehammers
There is a saying that when all you have a hammer, everything looks like a nail. The underlying idea is that given the choice of only one tool, you’ll probably try to use it in inappropriate situations. On the surface of many sales pitches is an...
Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far,...
More Sales with Less Selling
Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at least one of their favorite sweets? The smell...
Step Out Of The Box For Increased Sales…
The computer box that is. Have you become so Internet minded you are no longer equipped to recognize the real world as a platform for increased sales? It can happen, even to the best of us in the business world. The key to blasting through the ...
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E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales
Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth, and referral marketing programs? Here are five simple steps for creating an ezine that your sales team will love.
#1 Keep it helpful
It's often repeated and often forgotten. But it's the kind of truism that's, well, true. If they don't read the newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees' mothers, subscribers don't want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.
#2 Make it interactive
Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then share the results. Soon, you'll see a community forming with your business at the center.
#3 Advertise your business
While the stories in your newsletter should help your readers, fill other areas with advertisements about your services. Use creative links and copy to drive traffic to your site and to forms where you collect contact information. Between meatier stories
try a short two- or three-line ad that will get people to explore your services further. Advertise white papers, live demos, webinars, and free consultations -- anything that will put them in contact with sales.
#4 Offer incentives
If you want people to forward your newsletter to colleagues or give referrals, offer something in return. Prepare a number of different white papers and offer them at different points in the subscription cycle. When someone subscribes to the newsletter, give them a white paper. If they forward the newsletter, offer another. If that forward results in a subscriber, send a thank you note and, if possible, something of value--be creative. And make sure the newsletter promotes your off-line referral programs.
#5 Measure results
Don't forget the importance of tracking the results of your e-newsletters. You have to know who's opening it and who's not, as well as what they're clicking on. If your readers are a good representation of your customer pool, you'll know what your customers care about--and what holds no interest. Share results with the sales team and base subsequent sales initiatives and customer contacts on the results.
For more information on how to make email newsletters increase sales, visit: www.pjwritinggroup.com/newsletters.htm
About the Author
Paul Nastu is President of PJ Writing Group LLC, which provides marketing communications services to clients that range from Fortune 50 companies to startups in search of a unique identity, voice, and message. Visit www.pjwritinggroup.com or call 970.229.9487
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| Sales - Wikipedia, the free encyclopedia |
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| Sales and Marketing Executives International |
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