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Sales Lessons from Bob Vila
Sales Lessons from Bob Vila There’s more to what he does than meets the eye by BIG Mike McDaniel With so many different programs, and reruns and re-packaging of older programs, we can assume there are few people on the planet who do not know about...
Stop Sabotaging Your Sales
Stop Sabotaging Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get...
The Importance of Writing Good Web Site Sales Copy
The Importance of Writing Good Web Site Sales Copy Judy Cullins c. 2003 All Rights Reserved. Many small businesses fail because their owners don't pay enough attention to sales copy. Especially Online. The biggest mistake? Sales copy that doesn't...
The Long Sales Letter: Should You Use it In Your Advertising?
If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch...
The Secret to Writing Memorable Sales Copy
Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads. If you can...
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Four Marketing Myths That Steal Sales
How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the part of the fool, but when it comes to marketing...you may not have enough leeway to count the loss and go on.
Yeah, there sure are a LOT of ideas out there about what will and what won't skyrocket sales numbers and profit margins! And to be truthful, a lot of those ideas are just a bunch of bunk. Yep, you've got to be on your toes and know the truth about marketing tales. Here are a few of the lines of misinformation that you've probably heard before...
You've Got To Have The Cheapest Prices In Town To Be Competitive
Let me ask you this...Do you always buy the cheapest product on the shelf, or always shop at the store that has the lowest prices? No, I don't either. What you and I know that these people don't is, that value counts for a lot. Oh yeah, sure... there are a few people out there who only buy the cheapest things in town, but most of us understand that the cheapest isn't always the best buy for our buck.
How does this apply to you? Here's something you can try...make it a little test to see just how true this myth is. Find a low-cost way to enhance the perceived value of your product or service, then raise the cost a little. See what happens! Don't be surprised if your sales and profits shoot up!
Advertisements Need To Be Changed To Keep The Public From Becoming Bored
This one reminds me of one of my cousins. He's famous for breaking things that are fixed. Yeah, he'll go out and buy a perfectly good running car, but every time you see him, he's under the hood tinkering with something. Before long...you guessed it...the car won't run and has to go to the garage for repairs.
It makes no sense to run a business like Cousin Jim and his cars. Hey, if it's working why try to fix it? Think about it...what's the goal for advertising? Yeah, to attract new customers. Once the new customer comes through the door, the advertisement has effectively done its job. Does that customer need to be affected by the same ad? No, so let the ad do its job for the rest of the people out there who haven't seen it yet.
Now, I'm not saying that you should never change your advertisement... just never abandon a winner midstream. A good rule of thumb is to spend 80 percent of your advertising money on proven methods, and to risk 20 percent on experimental advertisements. Keep the tried and proven working for you, while you test the waters for new ideas that might work even better.
The More Choices A Customer Has, The More Likely He Is To Buy
Yeah, yeah...they say variety is the spice of life and all that, but too many choices can lead to procrastination. We all know what happens when we
procrastinate. Yep, we never get back to it!
Do you know what happens when a customer can't decide?... you lose a sale that you already had in your pocket. Yep he came in to get it, saw more options, stopped to make up his mind, then walked out still thinking about it...maybe to never return.
A tip for the wise marketer - limit your customer's decisions to either yes or no. Let them decide either yes I'll buy or no, I won't buy. Don't risk confusing them and losing the sale.
Everybody Needs My Product/Service So I Don't Need To Advertise
Hey, building a business is a lot of hard work! There aren't many free rides along the way. Chances are, your potential customers need to be convinced that they NEED to choose your service/product. Yep, finding the customer, convincing him to use your service/product, then closing the deal is a process that can't be easily bypassed. Don't be fooled into thinking you're any different! It could be hazardous to your profits.
A friend of mine owned the only dog grooming shop in her town. Hey, no competition means you don't need to advertise...right? After an initial anouncement of her grand opening, this lady did no advertising. Business slowly trickled in and barely covered the overhead. Finally in a desperate attempt to get business off the ground she began putting flyers in all of the local veterinarian clinics and ads in the local newspaper. Bingo! Business began pouring in... and most of the people said, “I didn't even know you were here!” or “Fifi's been needing groomed for quite some time. When I saw your ad, I decided to go ahead and get it done.”
Let's face it, people are often....well, lazy. They don't always go out of their way to find the phone number to contact you, even when in the back of their mind they know they need to do something. Yeah, advertisements are often the little prod they need to get motivated. Don't shortchange yourself by neglecting to advertise.
How about you? Have you ever driven by a business for a long time without even noticing it? Yep, we all get too busy to pay attention sometimes.
Hey, you've learned a few of the misguided marketing myths that many people are fooled by...now you can apply the REAL marketing concepts to your own advertising campaign and watch the results!
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients.
Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
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| Sales and related occupations |
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| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
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| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
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