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10 Explosive Ways To Elevate Your Sales
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"How to destroy your competitors and explode your sales with Joint Ventures"
Dear friend,
You are about to learn the most powerful, yet least understood and very often overlooked form of marketing that exists today. Marketing greats like Jay Abraham have called this concept “the fastest and easiest way to make a fortune on earth”.
A JV endorsement is when one company endorses (recommends) someone else’s products or services to their customer list that they have a relationship with, and both share the profits. It’s a win/win arrangement.
Smart business owners send periodical, quality information to their customer lists, thus building a relationship with them. And when they have a good relationship, its a lot easier to get them to buy more.
Very smart marketers do the same things, but they also endorse (recommend) other peoples products or services. Many businesses have their own client list that they send periodic helpful information to them.
Why would they do this?
You see, it’s the relationships that make up the greatest factor in sales. That’s why people will buy more often from a friend with a mediocre sales letter than a stranger with a killer sales letter.
I want to give you an example of why endorsements can be extremely powerful.
Let’s pretend for a moment that I’m your best friend. We’ve known each other for a long time and you trust me. I give you a call and I tell you about a new product or service that I have just tried out and I rave about the quality, the service, the value, etc.
Will you believe me? Of course. Will you buy that product/service following my highest recommendation? Quite possibly. Since you trust me, you will set aside your skepticism and really listen to what I have to say.
Now imagine for a moment that a complete stranger calls you and suggests you patronize some other business or service. Chances are you won’t believe him because you don’t know him and trust him -- and also because he doesn’t know your likes and dislikes. You will rarely, if at all, follow his recommendation.
When people don’t buy, it’s only for 2 reasons; either they don’t want to purchase whatever you’re trying to sell in the first place... or... they are skeptical and need to be convinced.
So when you leverage that relationship, that trust, the prospects will feel a lot more confident buying from a complete stranger – because someone they know and trust told them it was alright to.
You see, all the people who wouldn’t have bought in the first place because of their skepticism can now buy with peace of mind.
People almost always react positively when the endorsement is positive. All of a sudden they have a reason to trust an unknown person or business. They have proof that they’ll be happy dealing with them.
I see it all the time.
I know I’ve been repeating myself, but it’s critical that you understand this. It’s the relationship that’s the key.
Most
businesses owners don’t recognize the true value of the relationship that they have with their customers. When you use this relationship well, it can represent an unbelievable increase in your sales.
Let me explain.
I’ll show you what kind of difference in response you can get with an endorsed mailing vs. a cold mailing.
Let’s say you’re selling a $297 product on how to achieve all your goals and live the life of your dreams and you rent a 10,000 name list from a list broker. You then write a powerful sales letter that explains just how valuable your product is and you then send out a letter or e-mail to each of those names.
Your campaign is somewhat of a winner and you pull a 2% response (which is the industry average for a mailing to a cold list). 2% times 10,000 equals 200 orders. 200 times $297 adds up to a gross profit of $59,400. Now truth be told, these kinds of profits are alright, but the numbers are low. Or rather, lower than they could be.
Why is the response so small? Because the people who received your sales letter do not know anything about you, your offer, your business, your product, etc. They do not trust what they see... they are afraid of being ripped off. This is why it’s called a cold mailing... the response is cold.
You remember the 2 reasons why people don’t buy right?
Now how can you increase those numbers?
What if you got the owner of that list (who often contacts his subscribers and thus has a relationship with them) to write on top of your sales letter or their newsletter how great your product is and how valuable he/she believes this deal to be, do you think the response will be a lot higher? You bet!
So if you take the same product, and mailed the same sales letter to the exact same list, except that you now have the list owner endorsing you, your mailing will probably be a lot more successful.
So instead of having a 2% response, you may have a response well over 10%! And what does that mean to your bottom line? Let’s say the response was only 5%. 5% of 10,000 names is 500. So 500 people order at $297. So your gross profits explode to $148,500 instead of a measly $59,400! You understand the power of using endorsements now, right?
Listen to me. You can market your business the hard (and risky) way, or the easy, safe and intelligent way by doing Joint Ventures.
You can use this concept immediately, regardless of your business or what industry you are in.
You have the permission to reprint this article provided you include the following resource box:
About the Author
----------------------------------------
Gabriel Howes is a Joint Venture expert. Visit www.ultimatejv.com
now to learn how to quickly
set up very profitable JVs.
Go for it.
Copyright © 2005 Gabriel Howes All Rights Reserved
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| Sales - Wikipedia, the free encyclopedia |
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