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4 Step Dynamic Sales Letters
Copyright © 2005 Cutts Group, llc
4 Step Dynamic Sales Letters
You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you’re...
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Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The...
INCREASE YOUR SALES AND PROFITS WITH PERSONALIZED MESSAGES
I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed. My mail this morning included a sale catalog from an office supply company I use. The...
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Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How! I’ve always praised the benefits of using a newsletter to promote your music, but this...
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INCREASE YOUR SALES AND PROFITS WITH PERSONALIZED MESSAGES
I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.
My mail this morning included a sale catalog from an office supply company I use. The back cover included a picture of the same style business check I've been using. Printed over the check was the following personal message: "Bob ...Don't be caught short. Stock up now for the coming year and save up to 73 percent." I immediately called them with my order.
This big corporation understands the value of personalized messages. Their system "remembers" how often I order certain items and produces a personalized offer on schedule. I'm sure this personalization develops sales for them at a rate many times greater than their nearest competitor.
Personalized messages offer an even greater advantage for small businesses. Plus, it's an easy and inexpensive procedure to implement.
THE MOST IMPORTANT WORD
What's the most important word you know? It's your name. The most important word your prospects and customers know is their name. It's a powerful magnet you can use anytime you want to get their immediate attention.
For example, I always include my customer's or prospect's first name on the subject line of my outgoing email messages. It immediately attracts attention and guarantees my message gets read. I do this manually. But you may want to investigate some of the software developed to merge different text into the subject line and body copy of each email message.
YOU NEED A REAL NAME
You already have the personal names of your customers. You'll also have personal names when you compile or rent a prospect list for postal mail. The name is part of the postal address. But you may not have the personal name for most of the prospects you collected online at your web site or from email requests. Often you have only their email address.
I discovered an effective alternative to use when I don't have a person's real name. It's hidden in every
email address. It's the part of the email address to the left of the "@" symbol. For an email address of "AB6@yz.com", it's the "AB6" portion. I insert this part of the email address where I would normally put the person's first name. It's not as personal as the real first name but it attracts more attention and produces a higher response than no personalization.
Make a habit of collecting and storing the real name of each prospect in addition to their email address so you can use it to personalize your messages to them. Look for it in the header of the email message when the sender doesn't "sign" the message.
TIP: You'll automatically get more real names in email messages by revealing your real name first. I do this by using my real name as my email address. Over 75 percent of the email messages I receive include the sender's real first name.
DON'T OVERDO IT!
Use a person's name no more than 2 or 3 times in a communication. Inserting it too many times annoys the reader and broadcasts that the message is part of an automated mass mailing.
Sometimes you don't need much more than a prospect's name to get results. For example, I send a lot of prospecting postcards by postal mail to targeted lists. The only message on the postcard is the recipient's name followed by a benefit statement plus a phone number, email address or web site address where the prospect can get more information. I always get a high response because each recipient is attracted by their name and can't resist reading the rest of my brief message. None of these postcards get tossed without being read.
Start personalizing your communications to prospects and customers. It will substantially increase the response you get -- without increasing your costs.
About the Author
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. For more information... mailto:BobLeduc@aol.com. Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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Sales - Wikipedia, the free encyclopedia |
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
en.wikipedia.org |
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Sales Jobs .com Worlds Largest Sales Employment Site |
Sales Jobs features thousands of sales jobs for sales professionals. |
www.salesjobs.com |
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Manage Smarter - Performance Gateway |
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
www.salesandmarketing.com |
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Oracle Customer Relationship Management Solutions |
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
www.oracle.com |
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Sales and related occupations |
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
www.bls.gov |
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Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
sales.monster.com |
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Government Sales and Auctions: FirstGov.gov |
Official site for information on all sales and auctions of government surplus property and assets. |
www.firstgov.gov |
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Sales and Marketing Executives International |
Worldwide association of sales and marketing management. |
www.smei.org |
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GPO U.S. Government Bookstore: Main Page |
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
bookstore.gpo.gov |
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Sales |
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
www.managementhelp.org |
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Sales Resource Center - Business Sales Web Site - Small Business ... |
Sales resource center at Inc.com, small business sales and marketing information. |
www.inc.com |
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Sales - Wex |
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
www.law.cornell.edu |
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Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
sales-marketing.careerbuilder.com |
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Compare prices for retail store sales at SalesCircular |
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
www.salescircular.com |
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Sales Jobs in Canada - workopolis.com |
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
www.workopolis.com |
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free online sales training articles, sales & selling processes ... |
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
www.businessballs.com |
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Music Sales Group |
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
www.musicsales.com |
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Sales Autopsy |
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
www.salesautopsy.com |
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REALTOR.com: Real estate listings & homes for sale |
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
www.realtor.com |
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Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
www.nationjob.com |
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