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7 Sales Creating Tips To Enhance Your Profits
1. Promote your business in ezines by placing classified ads, solo ads, and sponsor ads. 2. Write articles for publication in ezines. This will give you a powerful way to reach thousands of subscribers while building up your reputation as an expert...
Mastering the Internet's Two Sales Methods
In parts 1 and 2 of this series, we discussed the two methods of making sales on the Internet, Instant Excitement, and Earned Association. Now, the real question is this: How do we Integrate them both on the same sales site? First, realize...
Sales 101
For many individuals in business the hardest part is selling. For the majority of business owners, the jobs they had before don’t prepare them for dealing with selling products. So, this article will deal with some basic tips to help you with sales....
Ten Ways To Multiply Your Sales
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies, which will have a GREAT effect on everything you sell. 1. When you make your first sale, follow-up with the customer. You could...
The Seven Secrets of a High-Sales Marketer
If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:
1. Think sales not just traffic. Pay-per-click advertising is a great way to pull targeted traffic. Could anything...
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INCREASE YOUR SALES AND PROFITS WITH PERSONALIZED MESSAGES
I paid bills last night. After writing checks on the
business account I noticed a little sticky note on the next
check reminding me to get more checks printed.
My mail this morning included a sale catalog from an office
supply company I use. The back cover included a picture of
the same style business check I've been using. Printed over
the check was the following personal message: "Bob ...Don't
be caught short. Stock up now for the coming year and save
up to 73 percent." I immediately called them with my order.
This big corporation understands the value of personalized
messages. Their system "remembers" how often I order certain
items and produces a personalized offer on schedule. I'm
sure this personalization develops sales for them at a rate
many times greater than their nearest competitor.
Personalized messages offer an even greater advantage for
small businesses. Plus, it's an easy and inexpensive
procedure to implement.
THE MOST IMPORTANT WORD
What's the most important word you know? It's your name. The
most important word your prospects and customers know is
their name. It's a powerful magnet you can use anytime you
want to get their immediate attention.
For example, I always include my customer's or prospect's
first name on the subject line of my outgoing email
messages. It immediately attracts attention and guarantees
my message gets read. I do this manually. But you may want
to investigate some of the software developed to merge
different text into the subject line and body copy of each
email message.
YOU NEED A REAL NAME
You already have the personal names of your customers.
You'll also have personal names when you compile or rent a
prospect list for postal mail. The name is part of the
postal address. But you may not have the personal name for
most of the prospects you collected online at your web site
or from email requests. Often you have only their email
address.
I discovered an effective alternative to use when I don't
have a person's real name. It's hidden in every
email
address. It's the part of the email address to the left of
the "@" symbol. For an email address of "AB6@yz.com", it's
the "AB6" portion. I insert this part of the email address
where I would normally put the person's first name. It's not
as personal as the real first name but it attracts more
attention and produces a higher response than no
personalization.
Make a habit of collecting and storing the real name of each
prospect in addition to their email address so you can use
it to personalize your messages to them. Look for it in the
header of the email message when the sender doesn't "sign"
the message.
TIP: You'll automatically get more real names in email
messages by revealing your real name first. I do this by
using my real name as my email address. Over 75 percent of
the email messages I receive include the sender's real first
name.
DON'T OVERDO IT!
Use a person's name no more than 2 or 3 times in a
communication. Inserting it too many times annoys the reader
and broadcasts that the message is part of an automated mass
mailing.
Sometimes you don't need much more than a prospect's name to
get results. For example, I send a lot of prospecting
postcards by postal mail to targeted lists. The only message
on the postcard is the recipient's name followed by a
benefit statement plus a phone number, email address or
web site address where the prospect can get more information.
I always get a high response because each recipient is
attracted by their name and can't resist reading the rest of
my brief message. None of these postcards get tossed without
being read.
Start personalizing your communications to prospects and
customers. It will substantially increase the response you
get -- without increasing your costs.
About the Author
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. For more information...
mailto:BobLeduc@aol.com. Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
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| Manage Smarter - Performance Gateway |
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| Oracle Customer Relationship Management Solutions |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
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| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
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