|
|
|
Increase Sales By Flying Under Your Prospects Radar
How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of...
Making Sales Online
Location, Location. Location Studies show that placing links within text often helps ensure that they will be seen by the reader Studies show readers look at a page in a somewhat of a "Z". They tend to start at the upper right hand corner...
Sales Channel considerations for the 21st century
Increasingly, small and mid size company CEO's and marketers wake each morning to a barrage of bad news despite their best efforts. Chaos is everywhere and in everything we do. How can thinking CEO's and senior marketers create more shareholder...
Sales Letters That Sell!
Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us. Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But…a good letter will make you...
Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the...
|
|
| |
|
|
|
|
|
|
Increase Your Sales with a Highly Targeted Advertising Campaign
If you're looking for a low-cost, yet highly effective means of
advertising your products and services, then Google AdWords
may be your answer.
Google AdWords provides a simple way to purchase highly
targeted advertising, regardless of your budget. Unlike other
sites selling banner ad space and pay-per-ranking, AdWords
provides advertisers with highly effective text ads that are
displayed with the search results. Studies have shown that
highly targeted keyword advertising produces an average of
four times the industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29
million searches each day. Their popularity most likely stems
from the speed and accuracy of their search results. Needless
to say, placing your text ad with Google Adwords will be a
highly effective way to advertise your products and services.
It is a well-known fact that text ads perform much better than
banner ads. What better way to target your audience than
through a popular Search Engine? Your potential customer is
there for a reason -- they're looking for something. When a
Google visitor types in their keywords, they are almost
instantly presented with their search results. On the right side
of the results are colored text boxes containing targeted
advertisements that match their search terms.
When you place your ad with AdWords, you will have the
ability to select a list of tightly targeted keywords including
all of the following:
Keyword Matching - Shows your ad when a search includes
your selected words.
Phrase Matching - Shows your ad when a search includes
your selected phrases.
Exact Query Matching - Shows your ad when a search
contains your exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a
search contains certain words you select.
This unique targeting technique will enable you to create a
highly targeted ad campaign and test your ads with a high
rate of accuracy. What's more, you can even target your ads
to a specific country or language.
The great thing about advertising with Google AdWords is
that you will have complete control over your ad and how
much you'd like to spend. You can open an account with a
credit card with no minimum deposit required. Once you place
your ad, it can begin
running almost immediately.
Their advertising rates are very reasonable. The amount you
spend on your advertising campaign will depend on two
factors: (1) the number of times your ad is displayed and
(2) the position, one through eight, in which your ad appears.
The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is
performing. Ads with a higher clickthrough rate will receive
a higher position and in turn will cost more.
In order to increase your clickthrough rate and spend less
money, try to select keywords and phrases that specifically
target the product or service you're offering. Avoid using
common words, as these will use up your ad displays very
rapidly. Instead, select words that specifically target your
product or service. For example, instead of using a general
keyword like 'software,' use a keyword that focuses on a
specific software such as 'FrontPage 2002.' Or, a little less
focused, 'web design software.' In addition, make sure you
use your keyword phrase (search term) as the title of your
ad. This will increase your clickthrough rate considerably.
When you set up your account with Google, make sure you
use a different ad for each search term. Not only will this
increase your ad's relevance in the search results, but it will
also increase your clickthrough rate.
Once you place your ad, you can easily track your ad's
response rate and make adjustments instantly. This is a great,
low-cost way to find out which ads are performing the best.
Google AdWords provides Internet marketers with a cost-
effective alternative to banner advertising. If you want to
increase your traffic and sales, give AdWord a try -- you'll
be glad you did.
For further information, visit Google AdWords:
http://adwords.google.com
About the Author
Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook. Give
your ebook a professional look in just a few simple steps
with over 100 ebook interface and cover templates.
http://www.web-source.net/cgi-bin/t.cgi?l=bl2
|
|
|
|
|
| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
|
| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
|
| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
|
| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
|
| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
|
| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
|
| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
|
| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
|
| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
|
| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
|
| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
|
| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
|
| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
|
| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
|
| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
|
| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
|
| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
|
| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
|
| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
|
| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
|
|