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5 Surefire Tactics to Increasing Your Website Sales and Profits!
If your business is online to profit, then you know how important it is to convert your visitors into paying customers. Despite this, a common question I get asked by my clients is: "I'm getting tons of hits to my page, but I'm not making any...
Assumptions – The Hidden Sales Killer
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make...
Increase Your Sales with a Highly Targeted Advertising Campaign
If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer. Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your...
The Top Ten Mistakes in Preparing Sales Letters
The Top Ten Mistakes in Preparing Sales Letters 1. Poor Headline. Or what's even worse, no headline. The most important part of sales letters is the headline. Unless the headline immediately attracts attention and generates interest, your...
Winning Sales Letters Always Build Rapport.- Here's How...
Listen, wouldn't you love to have the power to influence people to listen to you, to your ideas, to your demands, maybe even give money to you? And maybe even create a loyal base of customers, fans, or friends? I know I would. So how do we go...
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Put A 'Mini' Salesman In Your Client's Wallet
When was the last time you took a long critical look at your business card?
I'd bet you haven't really thought about it since you initially got them printed.
Let's stop for just a moment and ask, what is the point of your business card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales to your business?
I bet you answered in the latter. So what should your business card look like then?
A few of the essential things it must contain:
1. What your company can do for the customer
2. What you personally do, if its not obvious from the business description
3. Your name,
4. Your best contact number (don't use a switchboard number,
use your direct number and show your cell-phone number)
5. Your company's name
I have listed the criteria for the business card in a particular order. Do you notice something strange? I have put the company's name last!
Your business card should be a "mini" sales letter for your business.
The card should have an attention grabbing headline, that will attract prospects like a magnet.
Imagine if you where a plumber, your headline could read something like
"Need a plumber, we are only 8 minutes away!"
Don't you think it would grab someone's attention, especially if they desperately needed a plumber and were frantically looking around for
your card, while standing knee deep in water from a leaking toilet.
The last thing they want to do is try and remember what your company name is, so they can call you.
Make sure you include a proper working telephone number, its amazing the number of cards I have that have a disconnected number on it.
Include your cell-phone's number as well. Its will make getting hold of you even easier.
Include your company name last.. Its the least important thing on your card.
Just remember the old marketing saying " No-one is interested in your business, they are only interested in what you can do for them"
So think about turning your business card into a sales magnet..
Maybe its time for a re-think and possibly a redesign of your existing business card.
Remember, it should be your 'mini' salesman in a client's wallet.
You want the card to keep reminding the client everytime they see it, with what you do and what you can do for them.
Bruce Hearder
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Still running around looking for that one killer idea that can set you up in your own small business? Get all all the best, High-Profit, low-Costs business ideas you can poke a stick at by visiting
http://www.101KillerBusinessIdeas.com
***********************************************************
About the Author
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