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10 Tips to Increase Your Sales
Want to take your business to the next level? If so, take these actions. They’re guaranteed to make a difference in your sales results. 1. Clarify your value proposition Strong value propositions are essential for getting in to see the corporate...
3 Crucial Elements For Jumping Sales Numbers
Copyright © 2005 Cutts Group, llc
3 Crucial Elements For Jumping Sales Numbers
Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough...
How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of...
Listen Your Way To Sales Success!
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. "Listen Your Way to Sales Success" There are many factors...
Transform Yourself from a Salesperson into a Businessperson
If I told you that one of the most important characteristics of sales excellence in today’s hypercompetitive business environment was not to be a salesperson, would you think you subscribed to the wrong magazine? Well, I have a good reason for...
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Put A 'Mini' Salesman In Your Client's Wallet
When was the last time you took a long critical look at your business card?
I'd bet you haven't really thought about it since you initially got them printed.
Let's stop for just a moment and ask, what is the point of your business card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales to your business?
I bet you answered in the latter. So what should your business card look like then?
A few of the essential things it must contain:
1. What your company can do for the customer
2. What you personally do, if its not obvious from the business description
3. Your name,
4. Your best contact number (don't use a switchboard number,
use your direct number and show your cell-phone number)
5. Your company's name
I have listed the criteria for the business card in a particular order. Do you notice something strange? I have put the company's name last!
Your business card should be a "mini" sales letter for your business.
The card should have an attention grabbing headline, that will attract prospects like a magnet.
Imagine if you where a plumber, your headline could read something like
"Need a plumber, we are only 8 minutes away!"
Don't you think it would grab someone's attention, especially if they desperately needed a plumber and were frantically looking around for
your card, while standing knee deep in water from a leaking toilet.
The last thing they want to do is try and remember what your company name is, so they can call you.
Make sure you include a proper working telephone number, its amazing the number of cards I have that have a disconnected number on it.
Include your cell-phone's number as well. Its will make getting hold of you even easier.
Include your company name last.. Its the least important thing on your card.
Just remember the old marketing saying " No-one is interested in your business, they are only interested in what you can do for them"
So think about turning your business card into a sales magnet..
Maybe its time for a re-think and possibly a redesign of your existing business card.
Remember, it should be your 'mini' salesman in a client's wallet.
You want the card to keep reminding the client everytime they see it, with what you do and what you can do for them.
Bruce Hearder
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Still running around looking for that one killer idea that can set you up in your own small business? Get all all the best, High-Profit, low-Costs business ideas you can poke a stick at by visiting
http://www.101KillerBusinessIdeas.com
***********************************************************
About the Author
None
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| Sales - Wikipedia, the free encyclopedia |
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