|
Grow Sales Using Image Tactics
In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication to the game. Respectively,...
Increase Your Sales with a Highly Targeted Advertising Campaign
If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer. Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your...
Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far,...
Put A 'Mini' Salesman In Your Client's Wallet
When was the last time you took a long critical look at your business card? I'd bet you haven't really thought about it since you initially got them printed. Let's stop for just a moment and ask, what is the point of your business card? Is it to...
Why Write a Sales Letter for Each Product?
Why Write a Sales Letter for Each Product? Judy Cullins c. 2003 All Rights Reserved. Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To...
|
|
| |
|
|
|
|
|
|
Revitalize Your Business To Increase Your Sales
REVITALIZE YOUR BUSINESS TO INCREASE YOUR SALES
Copyright 2002 Bob Leduc
Is your business going through a period of slow or no
growth? Here are 4 low-cost ways you can revitalize your
business - and increase your sales.
1. PROMOTE A NEW USE FOR YOUR PRODUCT OR SERVICE
Find and promote a new way customers can benefit by using
your product or service. You will immediately attract a new
group of potential customers. You will also capture
customers from your competitors who cannot provide or do
not promote this new benefit.
For example, I recently saw a promotion for a well-known
marketing course normally sold to individuals. The
promotion targeted sales organizations and offered a
special group purchase plan. It stressed how the course
would increase the sales organization's productivity and
income.
2. USE A NEW METHOD OF ADVERTISING
Test some new methods of advertising to attract a fresh
group of prospective customers.
For example, print your best small ad on 4 by 6 inch
postcards and mail them to a list of prospects in your
targeted market. Postcards cost very little to prepare and
send. And your promotions will not be seen by competitors
who see (and copy) them in most other media.
TIP: Continually test new marketing methods - and old ones
you never tried. You can reach more prospects and generate
more sales with a variety of marketing methods than with
just one or two.
3. GENERATE SOME FREE PUBLICITY
Publicity is what you get when someone else promotes (or
you get them to promote) your business. It establishes more
credibility with prospective customers than advertising and
generates sales at a much lower cost.
Look for ways you can generate some free publicity for your
business. For example, contact non-competing businesses
serving customers in your market. Offer to publicize their
products or services to your
customers in exchange for
their publicizing your services to their customers.
CAUTION: Do not expect free publicity to replace the
results you get with advertising. Use it to supplement your
advertising. You control where and when your advertising
appears. You cannot control where or when you get publicity
...or whether you get any at all.
4. CONVERT YOUR CUSTOMERS INTO PUBLICITY AGENTS
Satisfied customers can be your most effective publicity
agents. Give them an incentive to tell their associates and
friends about the value of your products or services. An
endorsement from them is much more effective than
advertising - and it is much cheaper.
For example, ask your customers for referrals. Offer to
reward them each time one of their referrals becomes a
customer. Your reward can be as simple as a special
discount on their next order or a special bonus item.
Every business goes through periods of slow or no growth.
When it happens to you, use these 4 low-cost marketing
tactics to revitalize your business - and increase your
sales.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
|
|
|
|
|
| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
|
| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
|
| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
|
| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
|
| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
|
| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
|
| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
|
| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
|
| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
|
| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
|
| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
|
| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
|
| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
|
| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
|
| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
|
| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
|
| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
|
| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
|
| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
|
| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
|