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6 Ways to More Sales During A Slow Season
6 Ways to More Sales During A Slow Season Copyright © 2004 Tinu Abayomi-Paul Unbeknownst to me, it’s a slow summer for business this year. Here I’ve been panicking when I see a sales dip over 48 hours, and some folks are complaining of not...
7 Super Ways To Drum Up More Sales
1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks. ...
Sales 101
For many individuals in business the hardest part is selling. For the majority of business owners, the jobs they had before don’t prepare them for dealing with selling products. So, this article will deal with some basic tips to help you with sales....
Sales Training – A Short Course, Part I
In many organizations, sales managers and experienced producers have training responsibilities for which they are ill-prepared and, in some cases, barely qualified. If that’s you, the following may just be a lifesaver. "Training must not be...
Turn Your Competitors into Sales Generating Partners!
Why is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. Of course we all have competition - if you are running a...
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Revitalize Your Business To Increase Your Sales
REVITALIZE YOUR BUSINESS TO INCREASE YOUR SALES
Copyright 2002 Bob Leduc
Is your business going through a period of slow or no
growth? Here are 4 low-cost ways you can revitalize your
business - and increase your sales.
1. PROMOTE A NEW USE FOR YOUR PRODUCT OR SERVICE
Find and promote a new way customers can benefit by using
your product or service. You will immediately attract a new
group of potential customers. You will also capture
customers from your competitors who cannot provide or do
not promote this new benefit.
For example, I recently saw a promotion for a well-known
marketing course normally sold to individuals. The
promotion targeted sales organizations and offered a
special group purchase plan. It stressed how the course
would increase the sales organization's productivity and
income.
2. USE A NEW METHOD OF ADVERTISING
Test some new methods of advertising to attract a fresh
group of prospective customers.
For example, print your best small ad on 4 by 6 inch
postcards and mail them to a list of prospects in your
targeted market. Postcards cost very little to prepare and
send. And your promotions will not be seen by competitors
who see (and copy) them in most other media.
TIP: Continually test new marketing methods - and old ones
you never tried. You can reach more prospects and generate
more sales with a variety of marketing methods than with
just one or two.
3. GENERATE SOME FREE PUBLICITY
Publicity is what you get when someone else promotes (or
you get them to promote) your business. It establishes more
credibility with prospective customers than advertising and
generates sales at a much lower cost.
Look for ways you can generate some free publicity for your
business. For example, contact non-competing businesses
serving customers in your market. Offer to publicize their
products or services to your
customers in exchange for
their publicizing your services to their customers.
CAUTION: Do not expect free publicity to replace the
results you get with advertising. Use it to supplement your
advertising. You control where and when your advertising
appears. You cannot control where or when you get publicity
...or whether you get any at all.
4. CONVERT YOUR CUSTOMERS INTO PUBLICITY AGENTS
Satisfied customers can be your most effective publicity
agents. Give them an incentive to tell their associates and
friends about the value of your products or services. An
endorsement from them is much more effective than
advertising - and it is much cheaper.
For example, ask your customers for referrals. Offer to
reward them each time one of their referrals becomes a
customer. Your reward can be as simple as a special
discount on their next order or a special bonus item.
Every business goes through periods of slow or no growth.
When it happens to you, use these 4 low-cost marketing
tactics to revitalize your business - and increase your
sales.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
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