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6 Ways to More Sales During A Slow Season
6 Ways to More Sales During A Slow Season Copyright © 2004 Tinu Abayomi-Paul Unbeknownst to me, it’s a slow summer for business this year. Here I’ve been panicking when I see a sales dip over 48 hours, and some folks are complaining of not...
Common sense ways to boost your web site sales
When your customers are at your order page they’re interest is already primed so they are open to other offers, this is an ideal time to up-sell to them. Tell them about a few extra related products you believe they would be interested in, they...
Get Over Your Resistance to Sales
I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flustered during a sales call. Second,...
How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of...
Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales
Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales Judy Cullins ©2005 All Rights Reserved. When you create your articles in TextPad format, something like Notepad, but much more versatile, you will have them in 65...
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Sales Letters - How to Write Them
You could just send out your brochure to potential customers
but it's much better to personalise your mailing with a well
written sales letter.
Personalise - Using the person's name in a sales letter will
give you the greatest success. It's feasible to address
sales letters to - "Dear Transport Manager" or "Dear Friend"
or "Dear Sir or Madam" or no salutation at all. However this
lessens your chances of getting a response.
You must have a good headline - You've got to grab the
reader's attention as quickly as possible. There must be a
reason for them to read on. The same rules apply that you'd
use in your advertising or your brochure; you need to start
with words such as - "How to" or "Discover" or "The Secrets
of"
Start with an anecdote - Introduce your message with a short
relevant story. For example, you might use something like
this if you were introducing a management training program -
"Seventy percent of employees don't leave their job they
leave their manager"
You'd then provide supportive statistics and give details on
the cost of staff turnover. You would then go on to show how
you could reduce these costs and improve productivity
through your training program
Lots of "You" and no "I" or "We" - Make each letter sound
like you're speaking to that individual rather than to a
group of people
It needs to tell the reader what's in it for them - Tell
them how they will personally benefit, how their business
will benefit and/or how their problem will be resolved
Be believable - Don't make "fantastic" claims for your
product or service - your letter has to be credible
Write the letter as if you were speaking to the person - It
has to sound human - warm, friendly, sincere; not too
businesslike. Read your letter out loud and if it sounds
pompous or businesslike - re-write it
You have to sound like someone your prospect would like to
do
deal with.
Appeal to emotions - Human beings are 100% driven by their
emotions so that's what you have to appeal to in any of your
promotional materials. Use words like - "feel" - "You will
feel less stressed when you follow this program"
Action - They're must be a call to action - tell the reader
what to do now and offer an incentive - "Phone now to
receive the early bird discount" - Return the enclosed form
today to receive your FREE gift."
Signature - Signing each letter by hand (in blue ink) will
increase your chance of a successful response. Depending on
numbers, this may not always be possible so use the best
software you can to make your signature look realistic.
P.S. - Include a P. S. after your signature, something that
will "tease" the reader to read the text. People will look
at a letter headline first - they'll then go to the bottom
of the letter to see who it's from. They'll then read the P.
S. and that should encourage them to read the body of the
letter - "P. S. The free report will be sent within two
days." They're obviously encouraged to read the letter to
find out what the free report is all about.
Remember the rule of seven - one letter won't do it, you'll
need to send at least seven over a period of time.
Treat your reader with dignity, respect and courtesy. The
trick is in not making a sales letter sound like a "sales
letter." It needs to come across like a personal message to
the individual. If they feel that you understand them and
care about their situation then they are more likely - to
bring their business to you.
About the Author
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
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| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
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