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5 Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested. Of course some...
7 Cold Calling Secrets Even The Sales Gurus Don't Know
7 Cold Calling Secrets Even The Sales Gurus Don't Know More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying: • “Cold calling terrifies me.” • “The phone feels like a 10,000-pound weight.” •...
8 Tips To Help You Heat Up Your Sales
1. Pay special attention to your past customers by providing them with sales and discounts that only they are privy to. This will help you to create long term profits for your business by building up a loyal customer base that buys your products...
Leveraging your Holiday Sales Volumes and Getting your Business in the Consumer’s Minds.
As people hustle and bustle about trying to get those last minute gift ideas ready before the big day hits, spending is up and sales run rampant, as marketers get ready for that special time of year. Yes, Christmas time is here again, and every...
The Right Way to use Safelists to Explode Your Online Sales
The RIGHT Way to Use SAFELISTS to Explode Your Online Sales By Lucky Logan Email Marketing is by far the most effective way to get your message to potential customers. However, Email Marketing is also a double-edged sword. Email Marketing produces...
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How to Use Humor to Increase Sales
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools.
Humor puts your readers at ease. Readers appreciate a touch of humor in an otherwise overly serious world.
Humor operates on an emotional level, driving home your message in a far more memorable way than words alone. Humor makes sensitive topics more approachable while summarizing and reinforcing points that would otherwise be lost.
Different types of humor work best in different contexts. Many speakers begin with a joke to put the audience at ease, or a story about ‘a funny thing that happened on the way to the meeting.’
But jokes and stories are less appropriate for written communications. Jokes can be misinterpreted and depend on delivery and timing for their effectiveness. Stories can take too long to tell.
Cartoons are perfect for print communications. Readers who typically check them out before reading the adjacent articles appreciate cartoons.
More important, cartoons communicate at a glance. A cartoon can attract your reader’s attention and drive home an important point in a memorable way.
The editorial page of any newspaper shows how effective humor can be in simplifying complex subjects and driving home a point of view.
Humor also adds a visual dimension to your marketing, differentiating your message from your competitor’s. Cartoons encourage readers to look at topics they might otherwise skip.
Where do you get cartoons? One of the best sources is the Cartoon Bank, www.cartoonbank.com. Here, you can license reproduction rights to cartoons that originally appeared in the New Yorker Magazine.
You can select from tens of thousands of cartoons. You can search by topic or keyword. After choosing an
appropriate cartoon, you can find out how much it will cost to license it, and then you can download it.
Licensing fees are surprisingly reasonable for most business applications. For example, you can license New Yorker cartoons for use in presentations for just $19.95! For other purposes, the cost depends on where you’re going to use it and how many people will see it.
There are, of course, other sources of cartoons. If you see a cartoon you like in a newspaper or magazine, write the cartoonist in care of the publication and ask about availability and pricing. If there is a particular cartoonist whose style you like, contact the cartoonist about a custom cartoon.
This has worked very well for me and I owned total rights to use the cartoon any way I wanted.
Cartoons are great for the home page of your website, newsletters, training materials and presentation visuals.
In each case, the unexpectedness of a cartoon immediately captures your audience or reader’s attention and visually reinforces your message.
Here are some suggestions for marketing with cartoons:
1.When in doubt, leave it out. If the cartoon does not perfectly support your point, leave it out.
2.Always add the copyright information described in the licensing agreement.
3.Never run a cartoon without first obtaining a license to reproduce it.
4.Optimization. After downloading, resize and sharpen the cartoon in an image-editing program like Photoshop and export it in the proper file format.
Using humor in the form of cartoons is a powerful way to brand your marketing and drive home important messages to your prospects and clients.
About the Author
Roger C. Parker is the $32,000,000 author with over 1.6 million books in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
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| Oracle Customer Relationship Management Solutions |
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| Sales and related occupations |
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| www.bls.gov |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
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| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
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| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
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| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
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| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
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| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
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| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
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| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
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