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A Requiem for the Sales Meeting Super-Jock
A REQUIEM FOR THE SALES MEETING SUPER-JOCK by John K. Mackenzie Copyright (C) 1980 All rights reserved Victory via VHS From keynote speech to laser lights, technique and technology fuse to find a re-motivated, re-dedicated, and re-energized sales...
Boost Sales With An Email Bonus!
If you are doing business online then you must have an email contact list. It is absolutely essential that you be able to email your list of subscribers, customers, hot prospects or general permission based list of non-customers with...
Heavy Duty Online Sales Grabbers
1. Give your prospects extra incentives so they will order more quickly. It could be free shipping, a faster shipping option, free gift wrapping, etc. 2. Make your small business look big on the world wide web. Design your web site using...
One powerful sales letter can make your business a fortune. Find out how to create your own...without writing
"In Only 2 ˝ Minutes You Can Quickly and Easily Create A Sales Letter Guaranteed To Sell Your Product Or Service... Without Writing!" Just copy and paste the following Url into your browser: www.instantsalesletters.com/?11813 About the Author
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Sales Performance and Motivation: How to Get Your Edge Back
Performance and motivation are like chocolate & peanut butter; the combination is better than either one alone. Motivation feeds successful sales performance, which in turn generates increased motivation, which encourages performance, and so goes...
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STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying
industry towns into thriving recreational and retirement communities,
commissioned a promotional video as an added feature for his
company's website. The video has been down loaded 30,000 times by
Internet users. In fact, Galbraith's Internet campaigns to sell homes
from Tumbler Ridge, British Columbia to Plattsburgh, New York are so
successful, the company has cut back its traditional advertising.
Here's how streaming video promotes your organization online.
IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web
users have the capability of downloading video and find it a novelty.
Short videos of less than five minutes can be downloaded in a short
time, depending on bandwidth.
YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers,
you don't need to fly across the country to see real estate when you
can get a 3-D perspective on the homes, the community and the
geography as well as meeting residents and buyers from an online
video.
VIDEO IS PERSUASIVE. Because video can incorporate the spoken word,
music, maps, digital effects and moving images, the user experience
is much more intense and when, well designed, very compelling.
Testimonials have more punch when spoken by the happy customers.
THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine the cost
of producing and delivering 30,000 videotapes around the world.
STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a
company's innovation as evidence of its ability to be creative and
effective. Taking the technological lead in your sector may give a
lead
in sales.
>From a public relations perspective, however, there are a few things
to remember to ensure your video does what you want it to.
THE HEAVY SELL MUST BE KEPT TO A MINIMUM. Despite appearances, your
streaming video is not a commercial. At least it shouldn't be a hard-
selling pitch for business. The Internet is still an environment
where overt commercialism is frowned upon. Take a journalistic
approach and create a video in the style of a news or documentary
item that might play on the six o'clock news. Users want information
and won't take kindly to downloading hype.
THE PRODUCTION QUALITY MUST BE HIGH. This not the time to bring out
the family video cam and become a filmmaker. Hire video producers who
know what they are doing. And a word about budget. You need not spend
tens of thousands of dollars for the finished product especially if
you take the journalistic approach mentioned above.
Through streaming video, Galbraith reaches customers he might not
through traditional advertising and he touches them in ways a
brochure could never do. His streaming videos do all the talking and,
for the price of a single full-page ad in the local daily paper, he
has produced a tool that can close the sale all by itself.
If you want to see it in action, check out
http://www.selectpropertygroup.com.
About the Author
Alyn Edwards is VP and news director at Verus Public Relations
(http://www.verus.com). A 30-year veteran of print and broadcast
newsrooms, he heads up the in-house production team. He has a special
summer PR package to introduce organizations to the promotional power
of the media and the Internet.
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| Sales - Wikipedia, the free encyclopedia |
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| Manage Smarter - Performance Gateway |
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| Oracle Customer Relationship Management Solutions |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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| Government Sales and Auctions: FirstGov.gov |
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| www.firstgov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
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| Compare prices for retail store sales at SalesCircular |
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| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
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