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Become a Recognized Expert in Your Field and Increase Your Sales
A lot of people write to me to ask my advice on home businesses and marketing. It started of with an e-mail here, a phone call there, but soon the questions started flooding in. Now I can barely keep up on my e-mail, and it's come to my attention...
How Laws of this Universe can Skyrocket your Sales...
Most people follow a fixed formula for selling online. They create a product, try fervently to market it and then get frustrated at the results. If you happen to fall into this same pothole, do not get frustrated because you're not alone! In...
How Silence Can help You Close More Sales
Silence is Golden Want to close more sales? STOP TALKING!!!!! Think back to your high school and college days. When your teacher or professor told you that whatever he/she was talking about was going to be on a test or quiz, did you listen more...
Successful Sales Strategies: Winning the Close Ones
The “Three Cs” in building customer relationships are a key component of professional selling skills.
Indianapolis, IN (PRWeb) November 23, 2003 – The deal is coming down to the wire. The buyer perceives the competitor’s solution as...
What's Standing Between You and More Sales?
Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales. Question #1 - What have you done so...
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STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying
industry towns into thriving recreational and retirement communities,
commissioned a promotional video as an added feature for his
company's website. The video has been down loaded 30,000 times by
Internet users. In fact, Galbraith's Internet campaigns to sell homes
from Tumbler Ridge, British Columbia to Plattsburgh, New York are so
successful, the company has cut back its traditional advertising.
Here's how streaming video promotes your organization online.
IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web
users have the capability of downloading video and find it a novelty.
Short videos of less than five minutes can be downloaded in a short
time, depending on bandwidth.
YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers,
you don't need to fly across the country to see real estate when you
can get a 3-D perspective on the homes, the community and the
geography as well as meeting residents and buyers from an online
video.
VIDEO IS PERSUASIVE. Because video can incorporate the spoken word,
music, maps, digital effects and moving images, the user experience
is much more intense and when, well designed, very compelling.
Testimonials have more punch when spoken by the happy customers.
THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine the cost
of producing and delivering 30,000 videotapes around the world.
STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a
company's innovation as evidence of its ability to be creative and
effective. Taking the technological lead in your sector may give a
lead
in sales.
>From a public relations perspective, however, there are a few things
to remember to ensure your video does what you want it to.
THE HEAVY SELL MUST BE KEPT TO A MINIMUM. Despite appearances, your
streaming video is not a commercial. At least it shouldn't be a hard-
selling pitch for business. The Internet is still an environment
where overt commercialism is frowned upon. Take a journalistic
approach and create a video in the style of a news or documentary
item that might play on the six o'clock news. Users want information
and won't take kindly to downloading hype.
THE PRODUCTION QUALITY MUST BE HIGH. This not the time to bring out
the family video cam and become a filmmaker. Hire video producers who
know what they are doing. And a word about budget. You need not spend
tens of thousands of dollars for the finished product especially if
you take the journalistic approach mentioned above.
Through streaming video, Galbraith reaches customers he might not
through traditional advertising and he touches them in ways a
brochure could never do. His streaming videos do all the talking and,
for the price of a single full-page ad in the local daily paper, he
has produced a tool that can close the sale all by itself.
If you want to see it in action, check out
http://www.selectpropertygroup.com.
About the Author
Alyn Edwards is VP and news director at Verus Public Relations
(http://www.verus.com). A 30-year veteran of print and broadcast
newsrooms, he heads up the in-house production team. He has a special
summer PR package to introduce organizations to the promotional power
of the media and the Internet.
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