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3 HOT WAYS TO CRANK UP YOUR SALES!
1) QUICK FOLLOW-UPS When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for another product you sell. You can be more subtle including the offer within your signature...
8 Tips To Help You Heat Up Your Sales
1. Pay special attention to your past customers by providing them with sales and discounts that only they are privy to. This will help you to create long term profits for your business by building up a loyal customer base that buys your products...
Create Your Own Sell Them Hard Sales Letter
Don't fool yourself. You can write a sales letter that demands people hand over their money simply by learning the secrets of the pros. Following is a simple plan that if you follow, can make your sales letters hook visitors and lead them down...
Increase Your Sales With These 5 Buying Stimulators
INCREASE YOUR SALES WITH THESE 5 BUYING STIMULATORS Copyright 2002 Bob Leduc Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs. ...
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1 Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this...
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STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying
industry towns into thriving recreational and retirement communities,
commissioned a promotional video as an added feature for his
company's website. The video has been down loaded 30,000 times by
Internet users. In fact, Galbraith's Internet campaigns to sell homes
from Tumbler Ridge, British Columbia to Plattsburgh, New York are so
successful, the company has cut back its traditional advertising.
Here's how streaming video promotes your organization online.
IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web
users have the capability of downloading video and find it a novelty.
Short videos of less than five minutes can be downloaded in a short
time, depending on bandwidth.
YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers,
you don't need to fly across the country to see real estate when you
can get a 3-D perspective on the homes, the community and the
geography as well as meeting residents and buyers from an online
video.
VIDEO IS PERSUASIVE. Because video can incorporate the spoken word,
music, maps, digital effects and moving images, the user experience
is much more intense and when, well designed, very compelling.
Testimonials have more punch when spoken by the happy customers.
THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine the cost
of producing and delivering 30,000 videotapes around the world.
STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a
company's innovation as evidence of its ability to be creative and
effective. Taking the technological lead in your sector may give a
lead
in sales.
>From a public relations perspective, however, there are a few things
to remember to ensure your video does what you want it to.
THE HEAVY SELL MUST BE KEPT TO A MINIMUM. Despite appearances, your
streaming video is not a commercial. At least it shouldn't be a hard-
selling pitch for business. The Internet is still an environment
where overt commercialism is frowned upon. Take a journalistic
approach and create a video in the style of a news or documentary
item that might play on the six o'clock news. Users want information
and won't take kindly to downloading hype.
THE PRODUCTION QUALITY MUST BE HIGH. This not the time to bring out
the family video cam and become a filmmaker. Hire video producers who
know what they are doing. And a word about budget. You need not spend
tens of thousands of dollars for the finished product especially if
you take the journalistic approach mentioned above.
Through streaming video, Galbraith reaches customers he might not
through traditional advertising and he touches them in ways a
brochure could never do. His streaming videos do all the talking and,
for the price of a single full-page ad in the local daily paper, he
has produced a tool that can close the sale all by itself.
If you want to see it in action, check out
http://www.selectpropertygroup.com.
About the Author
Alyn Edwards is VP and news director at Verus Public Relations
(http://www.verus.com). A 30-year veteran of print and broadcast
newsrooms, he heads up the in-house production team. He has a special
summer PR package to introduce organizations to the promotional power
of the media and the Internet.
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