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Common sense ways to boost your web site sales
When your customers are at your order page they’re interest is already primed so they are open to other offers, this is an ideal time to up-sell to them. Tell them about a few extra related products you believe they would be interested in, they...
How My Friend’s Poor Hygiene Exploded My Sales
My friend had not had a bath in over three days, there where pizza boxes littered across his apartment, and a funky odor filled the room. As I walked into his apartment, I quickly became disorientated and started to feel myself losing...
Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services. Selling hype or setting unrealistic expectations is...
The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it? If you'd like your business to sell more, keep reading. Here are 3 simple and effective steps that exceptional ...
Want A BIG Boost In Sales? Market To Lots Of Niches.
When most of us think of racking up massive sales, we imagine a product or service that EVERYONE will want. The person who comes up with the next paperclip or comb will strike it rich, right? Mass appeal products do garner massive sales, BUT...
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There's never a bad time for a great sales promotion!
I love spring! The warm days, sunshine, fresh flowers…it’s a welcome relief from colder, shorter, wetter winter months. Plus, it’s a built-in great opportunity for a sales promotion! From March 21 – June 20, you can run a promotion targeted at both existing and new customers. There's never a bad time for a great sales promotion and spring is real-made for such an event.
There are two broad elements of a good promotion to remain mindful of: time and reward. Time limit your promotions to create an urgency to act and include a reward to benefit those that act within the time you offer. For example, you can offer a spring promotion whereby a new customer gets a discount or a premium added to their order if placed between March 21 and June 20. I prefer to offer a reward as opposed to giving discounts. Rewards preserve the value of your product or service and don’t set a precedent of a lower price for an established offering.
Get creative with the rewards you offer as purchase incentives. What I do is take the value of the discount I’m comfortable giving and use that as a budget for the premium I offer. For example, if you are in the business of selling outdoor gear, you could run a spring promotion to sell kayaks. Let’s say the average price of the kayaks you sell are $1000 and you’re comfortable discounting the kayaks 20%. You could take $200 and apply it to
premiums to reward purchases within your promotion period. You could include paddles and helmet, pay for kayaking lessons, include a river pass, partner with a travel agency to discount a kayaking vacation, include monthly subscriptions to outdoor magazines, pay for entry fees to a local event, etc. The possibilities are endless! This concept can be used for any product or service, it doesn’t make any difference if you’re selling kayaks for $1000 or telecom equipment and services for $1M.
Promotions certainly aren’t limited to seasons, any occasion can be made a promotion – anniversary, goofy holiday, birthday, business event…you name it. System Administrator Appreciation Day can be a promotion event. Again, the possibilities are endless!
Pull out your customer and prospect lists, package an offering with a premium to reward action, announce the promotion with a press release, direct mail, web-site, email campaigns, etc. Get enthused and celebrate! Let your imagination run wild!
I love spring!
About the Author
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
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| Sales - Wikipedia, the free encyclopedia |
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