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10 Seldom Used Freebies That Can Increase Your Traffic And Sales!
1. Checklists-Create a list of things to check for a particular process related to your business's topic. Ex: a checklist for creating a web site. 2. Templates-Design a template that will make a certain action easier for your target audience. Ex: a...
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------ (c) 2004 Charles Kangethe ------------------------- As a marketer you are engaged in a "War" with...
Listen Your Way To Sales Success!
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. "Listen Your Way to Sales Success" There are many factors...
The Key to Eliminating Objections and Increasing Sales
You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection. They may tell you:
"I haven"t got the time right now."
...
Your Headlines Are Your *Salesmen*
Sometimes you might feel like it's you against the world when it comes to your marketing efforts. Not so! You actually have a whole team of salesmen floating around the web working very hard to bring you traffic and sales. They are your...
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There's never a bad time for a great sales promotion!
I love spring! The warm days, sunshine, fresh flowers…it’s a welcome relief from colder, shorter, wetter winter months. Plus, it’s a built-in great opportunity for a sales promotion! From March 21 – June 20, you can run a promotion targeted at both existing and new customers. There's never a bad time for a great sales promotion and spring is real-made for such an event.
There are two broad elements of a good promotion to remain mindful of: time and reward. Time limit your promotions to create an urgency to act and include a reward to benefit those that act within the time you offer. For example, you can offer a spring promotion whereby a new customer gets a discount or a premium added to their order if placed between March 21 and June 20. I prefer to offer a reward as opposed to giving discounts. Rewards preserve the value of your product or service and don’t set a precedent of a lower price for an established offering.
Get creative with the rewards you offer as purchase incentives. What I do is take the value of the discount I’m comfortable giving and use that as a budget for the premium I offer. For example, if you are in the business of selling outdoor gear, you could run a spring promotion to sell kayaks. Let’s say the average price of the kayaks you sell are $1000 and you’re comfortable discounting the kayaks 20%. You could take $200 and apply it to
premiums to reward purchases within your promotion period. You could include paddles and helmet, pay for kayaking lessons, include a river pass, partner with a travel agency to discount a kayaking vacation, include monthly subscriptions to outdoor magazines, pay for entry fees to a local event, etc. The possibilities are endless! This concept can be used for any product or service, it doesn’t make any difference if you’re selling kayaks for $1000 or telecom equipment and services for $1M.
Promotions certainly aren’t limited to seasons, any occasion can be made a promotion – anniversary, goofy holiday, birthday, business event…you name it. System Administrator Appreciation Day can be a promotion event. Again, the possibilities are endless!
Pull out your customer and prospect lists, package an offering with a premium to reward action, announce the promotion with a press release, direct mail, web-site, email campaigns, etc. Get enthused and celebrate! Let your imagination run wild!
I love spring!
About the Author
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
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