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3 INTERLOCKING SALES INTENSIFIERS!
1) FLEXIBLE OFFERS Keep your offers as flexible as possible. If you offer a set price for your product, you could also offer the people that can't afford it an optional payment plan. For example, "3 Easy Payments Of $19.95". A few other options...
Are Your Sales Letters Drab and Boring?
Bring LIFE to your text and increase sales with these 3 easy steps: 1. Mirror, Mirror on the Wall... Place a mirror on your desk or workstation, large enough that you can see yourself as you work. No, this mirror is not intended for you to worship...
Common sense ways to boost your web site sales
When your customers are at your order page they’re interest is already primed so they are open to other offers, this is an ideal time to up-sell to them. Tell them about a few extra related products you believe they would be interested in, they...
Tips to power-up your sales copy
Tips to Jump Start Your Sales Copy... by: Anthony L. Davenport We are were guilty of it at one time or another. Getting too caught up in our website design.. making sure the links work...checking our site in different browsers and resolutions etc....
Transforming Problems into Sales
My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn’t be at ease until it was silent again, so I filled the tank. Did I fill it to satisfy a want or a need? Does it...
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There's never a bad time for a great sales promotion!
I love spring! The warm days, sunshine, fresh flowers…it’s a welcome relief from colder, shorter, wetter winter months. Plus, it’s a built-in great opportunity for a sales promotion! From March 21 – June 20, you can run a promotion targeted at both existing and new customers. There's never a bad time for a great sales promotion and spring is real-made for such an event.
There are two broad elements of a good promotion to remain mindful of: time and reward. Time limit your promotions to create an urgency to act and include a reward to benefit those that act within the time you offer. For example, you can offer a spring promotion whereby a new customer gets a discount or a premium added to their order if placed between March 21 and June 20. I prefer to offer a reward as opposed to giving discounts. Rewards preserve the value of your product or service and don’t set a precedent of a lower price for an established offering.
Get creative with the rewards you offer as purchase incentives. What I do is take the value of the discount I’m comfortable giving and use that as a budget for the premium I offer. For example, if you are in the business of selling outdoor gear, you could run a spring promotion to sell kayaks. Let’s say the average price of the kayaks you sell are $1000 and you’re comfortable discounting the kayaks 20%. You could take $200 and apply it to
premiums to reward purchases within your promotion period. You could include paddles and helmet, pay for kayaking lessons, include a river pass, partner with a travel agency to discount a kayaking vacation, include monthly subscriptions to outdoor magazines, pay for entry fees to a local event, etc. The possibilities are endless! This concept can be used for any product or service, it doesn’t make any difference if you’re selling kayaks for $1000 or telecom equipment and services for $1M.
Promotions certainly aren’t limited to seasons, any occasion can be made a promotion – anniversary, goofy holiday, birthday, business event…you name it. System Administrator Appreciation Day can be a promotion event. Again, the possibilities are endless!
Pull out your customer and prospect lists, package an offering with a premium to reward action, announce the promotion with a press release, direct mail, web-site, email campaigns, etc. Get enthused and celebrate! Let your imagination run wild!
I love spring!
About the Author
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
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| Sales - Wikipedia, the free encyclopedia |
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| Manage Smarter - Performance Gateway |
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| Oracle Customer Relationship Management Solutions |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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| Government Sales and Auctions: FirstGov.gov |
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| Sales and Marketing Executives International |
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| GPO U.S. Government Bookstore: Main Page |
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| Compare prices for retail store sales at SalesCircular |
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| REALTOR.com: Real estate listings & homes for sale |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
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