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Creating Sales Conversations
You've got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, they're sold. The only problem is you're not getting enough of those initial conversations with prospects...
Increase Your Sales By Using Confidence
Does your sales letter display confidence? I mean does the reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you...
The Secret to Writing Memorable Sales Copy
Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads. If you can...
Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales
Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales Judy Cullins ©2005 All Rights Reserved. When you create your articles in TextPad format, something like Notepad, but much more versatile, you will have them in 65...
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How! I’ve always praised the benefits of using a newsletter to promote your music, but this...
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There's never a bad time for a great sales promotion!
I love spring! The warm days, sunshine, fresh flowers…it’s a welcome relief from colder, shorter, wetter winter months. Plus, it’s a built-in great opportunity for a sales promotion! From March 21 – June 20, you can run a promotion targeted at both existing and new customers. There's never a bad time for a great sales promotion and spring is real-made for such an event.
There are two broad elements of a good promotion to remain mindful of: time and reward. Time limit your promotions to create an urgency to act and include a reward to benefit those that act within the time you offer. For example, you can offer a spring promotion whereby a new customer gets a discount or a premium added to their order if placed between March 21 and June 20. I prefer to offer a reward as opposed to giving discounts. Rewards preserve the value of your product or service and don’t set a precedent of a lower price for an established offering.
Get creative with the rewards you offer as purchase incentives. What I do is take the value of the discount I’m comfortable giving and use that as a budget for the premium I offer. For example, if you are in the business of selling outdoor gear, you could run a spring promotion to sell kayaks. Let’s say the average price of the kayaks you sell are $1000 and you’re comfortable discounting the kayaks 20%. You could take $200 and apply it to
premiums to reward purchases within your promotion period. You could include paddles and helmet, pay for kayaking lessons, include a river pass, partner with a travel agency to discount a kayaking vacation, include monthly subscriptions to outdoor magazines, pay for entry fees to a local event, etc. The possibilities are endless! This concept can be used for any product or service, it doesn’t make any difference if you’re selling kayaks for $1000 or telecom equipment and services for $1M.
Promotions certainly aren’t limited to seasons, any occasion can be made a promotion – anniversary, goofy holiday, birthday, business event…you name it. System Administrator Appreciation Day can be a promotion event. Again, the possibilities are endless!
Pull out your customer and prospect lists, package an offering with a premium to reward action, announce the promotion with a press release, direct mail, web-site, email campaigns, etc. Get enthused and celebrate! Let your imagination run wild!
I love spring!
About the Author
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
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| Sales - Wikipedia, the free encyclopedia |
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