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11 Reasons Why More Web Site Traffic Isn't Always Equal To More Sales!
If you are a newcomer to the world of Internet business, you may have already learned that it's just not that easy to make a sale.............. 11 Reasons Why More Web Site Traffic Isn't Always Equal To More Sales! If you are a newcomer to the...
Dramatically Improve Sales with The KISS Test
We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not. Let me start with some examples of what I'm talking about. At one position I...
How To Write The Perfect Classified Ad... and How To Use It To Make Sales
As a major mass media that is almost free to use, the Internet is a great place to take advantage of free promotion tools-- no matter what business you're in. One of the most common places to advertise are free classified sites, but how do you write...
Seven reasons to use direct mail for sales lead generation.
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct...
The Top 7 Sales Blunders
We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope...
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Transforming Problems into Sales
My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn’t be at ease until it was silent again, so I filled the tank.
Did I fill it to satisfy a want or a need? Does it really matter? Probably not.
The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve the problem on my own. If it had turned out that my fish tank gurgled because my filter was broken I would have needed a new filter.
Filters Don’t Flow from My Tap
Where would I get a filter? How would I decide where to shop first?
There is a pet store chain in New York City that has been advertising its business for decades. When I first moved to my current neighborhood I noticed one of their stores a couple of blocks from my home. I would go there for my new filter without hesitation. I know that they have fish tank filters, exactly what I’d need to solve my problem.
Do your prospects know you have exactly what they need to solve their problems?
To sell more you must demonstrate to more prospects that you have just what they want. There are two ways you can work toward this goal:
·Market to a larger audience
·Improve your marketing material to attract more attention
It makes sense to do both. You can sell more by using the same marketing material to market to a larger, targeted audience. You can also increase sales by enhancing your marketing material to be noticed by more of the prospects you currently target.
Marketing to a larger audience is simple but can be quite expensive and improving your marketing material may seem like a daunting task. You can make this second task easier by knowing how to approach it.
Help Your Prospects Focus on You
When your prospects encounter your marketing material they should experience the familiar feeling of looking in a mirror.
Creating a sense of familiarity for your prospects when they absorb your
marketing material helps eliminate a barrier to making a sale. People are more likely to buy from someone with whom they feel familiar. When we see ourselves in a mirror we see a clear and familiar image.
You can create a sense of familiarity for your prospects by focusing your marketing material around their problems.
Problems tend to strike an emotional chord within each of us. When we have emotional reactions we tend to become more alert to our surroundings. You can take advantage of this reaction by including client problems in your marketing material. You will increase your chance of being noticed, remembered and making a sale by presenting your marketing material to someone who has recently become more alert.
·What problems do your clients have?
·What problems do you solve?
Being noticed more often is good. You will sell more. However, you will sell even more if a greater percentage of the people who notice and read your marketing material take the next step and contact you.
To be contacted by more prospects your marketing material must attract attention and also clearly demonstrate believable value.
·What value do you provide?
·Are your offers believable or too good to be true?
·How can you integrate client problems and the value you provide into your marketing material?
The answer is to use a marketing message. A marketing message is a highly specific set of words you can use to attract and demonstrate value to your prospects.
With a marketing message focused around client problems you will sell more with less effort.
What’s your marketing message?
About the Author
The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing guides and coaching service. Get his free marketing guide: Jumpstart Marketing: More Profits, Clients and Success at: http://www.bettermarketingresults.com/marketing-services
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| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
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| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
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| Oracle Customer Relationship Management Solutions |
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| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
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| Government Sales and Auctions: FirstGov.gov |
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| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
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| Sales |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
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| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
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| Compare prices for retail store sales at SalesCircular |
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| REALTOR.com: Real estate listings & homes for sale |
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| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
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