|
12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based...
Is Your Ezine A Wealth of Information or A Sales Trap?
by Karon Thackston © 2002 http://www.creatingezines.com Ask successful ezine publishers what draws subscribers to their ezines, and you’ll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus...
Sales Therapy 101: Breaking Your Fear of Cold Calling
Almost every day, visitors to my Unlock The Game™ website click on my live instant-messenger chat button, which invites them to "Ask Ari a selling question." And do you know what their most common question is? Yes, you guessed it: "Is there any...
The Importance of Writing Good Web Site Sales Copy
The Importance of Writing Good Web Site Sales Copy Judy Cullins c. 2003 All Rights Reserved. Many small businesses fail because their owners don't pay enough attention to sales copy. Especially Online. The biggest mistake? Sales copy that doesn't...
There's never a bad time for a great sales promotion!
I love spring! The warm days, sunshine, fresh flowers…it’s a welcome relief from colder, shorter, wetter winter months. Plus, it’s a built-in great opportunity for a sales promotion! From March 21 – June 20, you can run a promotion targeted at both...
|
|
| |
|
|
|
|
|
|
Increase Your Sales With These 5 Buying Stimulators
INCREASE YOUR SALES WITH THESE 5 BUYING STIMULATORS
Copyright 2002 Bob Leduc
Use these 5 powerful buying stimulators in your ads, web
pages and other sales messages to get more sales. They
produce immediate results without increasing your costs.
1. CONVERT BENEFITS INTO FEELINGS
People usually buy a product or service because they expect
to feel a certain way after the purchase. Keep this in mind
as you develop your ads, web pages and other sales tools.
Use vivid word pictures to dramatize the pleasant feeling
your customer will experience when enjoying the benefit
produced by your product or service. The following portion
of a business opportunity ad I saw recently illustrates
this concept:
"No boss. No schedule. No debt. Money to buy what you want
and lots of time to have fun."
2. DRAMATIZE THE FEELING OF LOSS
After telling your prospect what they will gain from buying
your product or service, tell them what they will lose if
they do not buy it. Most people fear loss more then they
desire gain.
Strengthen your selling appeals by reminding prospects of
what they will lose if they do not buy from you. For
example, the above business opportunity ad becomes more
powerful by adding the following:
"Or... continue building wealth for your boss while you
struggle month after month just to pay your bills."
3. REDUCE PRODUCT CHOICES
Promote only 1 product or service each time you advertise.
Most people have difficulty selecting one product to buy
when their decision forces them to delay or reject buying
something else they also want. When prospects cannot make
an easy choice they often make no decision at all -- and
you lose the sale.
TIP: Combine several products or services into one package
for one price. Eliminate the difficult decision of
selecting and rejecting items by not including an option to
buy any items separately. You will get more sales because
your prospect's buying decision is limited to a simple
"yes" or "no".
4. INCREASE THE BUYING OPTIONS
Offering choices of WHAT to buy reduces
your sales. But
offering choices of HOW to buy increases your sales. Offer
many different ways for customers to buy from you. The same
method is not convenient for everybody. Prospective
customers are more likely to act immediately when their
favorite way of ordering is available.
For example, many online marketers only accept orders
online. They could easily increase the number of sales they
get by including options to order by phone, fax and postal
mail.
5. SIMPLIFY THE BUYING PROCEDURE
You get more sales when you make it easier for customers to
buy from you. Look for ways to make your buying procedure
easier and faster.
For example, many online marketers use a shopping cart to
process their orders -- even when they offer only 1 or 2
items. Don't force your customers to endure the complicated
process of a shopping cart just to order 1 item. Some will
abandon the process ...each one a sale you lost needlessly.
Use a simple online order form instead of a shopping cart
when you offer only 1 or 2 items. It generates more sales.
Each of these buying stimulators will increase your sales.
Start using them now in your ads, web pages and other sales
messages. They will produce immediate results without
increasing your costs.
Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
|
|
|
|
|
| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
|
| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
|
| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
|
| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
|
| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
|
| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
|
| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
|
| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
|
| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
|
| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
|
| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
|
| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
|
| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
|
| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
|
| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
|
| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
|
| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
|
| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
|
| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
|
| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
|