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10 Steps to Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your...
10 Ways To Make Your Sales Soaring
1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers. Use a banner system, which changes the banners at you website.See: ...
3 Crucial Elements For Jumping Sales Numbers
Copyright © 2005 Cutts Group, llc
3 Crucial Elements For Jumping Sales Numbers
Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough...
Increase Your Book Sales: When a Book for Sale is No Longer a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The...
Maximize Sales and Minimize Returns with Learning Styles
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have...
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Trust and the Double Glazing Salesperson - How to Beat Larger Competitors
When I bought my current house, I planned to get double glazing as soon as possible. Call me a wimp, but I hate being cold – and I hate paying huge bills for heating my property. So you could say that I was already well and truly pre-sold – a dream for every double glazing salesperson in the area. Or so you’d think.
On top of that there seemed to be a nest of salespeople nearby. Hardly a day passed without somebody knocking at my door, trying to sell me double glazing. And a conservatory. While the going was good.
However, the company I selected to actually install my double glazing was one that never sent anybody round to try to sell me. It was the company that sent me a small booklet by mail, “All you need to know about double glazing”. The difference between this brochure and the sales literature the various salespeople had left with me was that this one contained unbiased, useful facts and advice about double glazing. Not a sales pitch in sight. And that’s what made the difference.
Nobody likes the idea of being sold. Many people will react to a sales pitch with deep distrust, especially if the salesperson is very aggressive. Be honest – how annoyed were you the last time somebody knocked on your door and tried to sell you something? And still many large companies will adopt just this approach.
And that’s where a smaller company can step in. Instead of trying to sell your product, concentrate on building a relationship with your prospective customers. Establish trust. If yours is the only company that is considered trustworthy, who do you think is going to get the business? The people who send teenagers around to try and push a sale? Yeah, sure.
And the best
thing is that building trust doesn’t have to be complicated or expensive. In my case, all it took was one well-written booklet. Other great ways of building a reputation as a trustworthy business partner include:
-An article in your local paper. An article about your company is a wonderful trust builder, increases your professional visibility, and, unlike an ad, won’t cost you a penny.
-A free initial consultation. Invite people to come round for a talk, with no obligation to them. Give them a chance to get to know the person behind the company, the human face. It’s much easier to trust a person than a faceless business.
-A free newsletter. The perfect way of keeping in touch with prospective clients. But beware – only do this if you’re certain that you can write useful and interesting content for each and every issue, so take care to decide on a realistic schedule.
And, of course, the single most effective way of building trust: Satisfied clients. Recommendations from customers who think that you’ve given your best to produce outstanding results are pure gold dust. Cultivate a good relationship with past clients to get plenty of business in the future.
Do some of these things, and you’ll find it much easier to get business even if you’re facing stiff competition. Here’s to your success!
About the Author
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Need online copy that gets results? Frauke Nonnenmacher is a
copywriter who specialises in clear, informative and persuasive
web copy. For more information, please visit her web site at
http://www.creativecats.com
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| Sales - Wikipedia, the free encyclopedia |
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