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11 Ways To Elevate Your Sales
1. Make your offer hard to resist by offering a limited time savings on your product, or by providing free bonuses such as ebooks you have the resell rights to, one on one consulting, or a special surprise bonus. 2. Take the risk out of purchasing...
Explode Your Sales With the Ultimate Weapon: Time Sensitive Offers
Some of you may already know the power of time sensitive offers and be using them in your businesses. There is a huge controversy brewing on certain parts of the internet regarding the use of these offers, but I will tell you that when used...
Increase Sales By Flying Under Your Prospects Radar
How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of...
Jump Start Your Sales
Joint Ventures are becoming very popular these days. One of the most popular for the last 2 years has been Mark Hendricks "12 Days of Christmas". Each year a lot of folks give away their products just for the exposure, and your email address. But,...
Transform Yourself from a Salesperson into a Businessperson
If I told you that one of the most important characteristics of sales excellence in today’s hypercompetitive business environment was not to be a salesperson, would you think you subscribed to the wrong magazine? Well, I have a good reason for...
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Trust and the Double Glazing Salesperson - How to Beat Larger Competitors
When I bought my current house, I planned to get double glazing as soon as possible. Call me a wimp, but I hate being cold – and I hate paying huge bills for heating my property. So you could say that I was already well and truly pre-sold – a dream for every double glazing salesperson in the area. Or so you’d think.
On top of that there seemed to be a nest of salespeople nearby. Hardly a day passed without somebody knocking at my door, trying to sell me double glazing. And a conservatory. While the going was good.
However, the company I selected to actually install my double glazing was one that never sent anybody round to try to sell me. It was the company that sent me a small booklet by mail, “All you need to know about double glazing”. The difference between this brochure and the sales literature the various salespeople had left with me was that this one contained unbiased, useful facts and advice about double glazing. Not a sales pitch in sight. And that’s what made the difference.
Nobody likes the idea of being sold. Many people will react to a sales pitch with deep distrust, especially if the salesperson is very aggressive. Be honest – how annoyed were you the last time somebody knocked on your door and tried to sell you something? And still many large companies will adopt just this approach.
And that’s where a smaller company can step in. Instead of trying to sell your product, concentrate on building a relationship with your prospective customers. Establish trust. If yours is the only company that is considered trustworthy, who do you think is going to get the business? The people who send teenagers around to try and push a sale? Yeah, sure.
And the best
thing is that building trust doesn’t have to be complicated or expensive. In my case, all it took was one well-written booklet. Other great ways of building a reputation as a trustworthy business partner include:
-An article in your local paper. An article about your company is a wonderful trust builder, increases your professional visibility, and, unlike an ad, won’t cost you a penny.
-A free initial consultation. Invite people to come round for a talk, with no obligation to them. Give them a chance to get to know the person behind the company, the human face. It’s much easier to trust a person than a faceless business.
-A free newsletter. The perfect way of keeping in touch with prospective clients. But beware – only do this if you’re certain that you can write useful and interesting content for each and every issue, so take care to decide on a realistic schedule.
And, of course, the single most effective way of building trust: Satisfied clients. Recommendations from customers who think that you’ve given your best to produce outstanding results are pure gold dust. Cultivate a good relationship with past clients to get plenty of business in the future.
Do some of these things, and you’ll find it much easier to get business even if you’re facing stiff competition. Here’s to your success!
About the Author
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Need online copy that gets results? Frauke Nonnenmacher is a
copywriter who specialises in clear, informative and persuasive
web copy. For more information, please visit her web site at
http://www.creativecats.com
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| Sales - Wikipedia, the free encyclopedia |
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| Sales and Marketing Executives International |
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