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"Why Saying No Can Make Your Sales Soar"

Word Count: 971
Character Width: 60
Resource Box: Choice of 2

===========================================================

"Why Saying No Can Make Your Sales Rate Soar"

- by "Dangerous" Debbie Jenkins

(c) Debbie Jenkins. All Rights Reserved.
http://www.debbiejenkins.com

===========================================================

Yes, it's true. Saying "No" is a great way of getting people
to want what you've got even more.

The problem is, most small businesses rarely say no to
anyone, so they never get to see the power of this two-
letter word in action. While it's always a risky strategy,
saying "No" can be a really good way of making your business
even more desirable.

Here Are 4 Ways "Saying No" Can Get A "Yes"

1. Child - Adult
When you were a kid, you'll remember that some things were
for adults only. Your mom or dad would say, "This Vodka,
Whisky, Beer is for adults, not for you." Then as kids we
would either sneakily try it out when their backs were
turned, try pleading with them for a "little taste" or
eagerly await the day we were old enough to try it. When we
did finally try it we'd nearly choke and then pretend to
ourselves that the putrid tasting liquid burning our throat
actually tasted good! This little fib will then follow a
good proportion of us into our adulthood.

Simply telling someone that "this is not for you" will
appeal to the rebellious child in them and make them want it
all the more. Bonkers but true!

Here's the closing part (slightly modified) of a sales
presentation (dressed up as a cosmic health seminar) I
remember hearing. Although this particular example is
blatantly obvious when you know what you're looking for, it
created a massive rush of people paying over £2000 each at
the back of the room...

"Right, so you've heard me speak for 20 minutes now, about
how I cured my own halitosis through the power of positive
thinking. Now I'd just like to tell you about a 3 day
workshop I'm running called 'The Smell Journey' but before I
tell you any more, I should just make a few things clear.
This workshop is not for everyone! Only people who are
smart, decisive, intelligent, wise, open minded and ready
for a better future should come and sign up today at the
desks that you'll find right next to all the exits."

While I've obviously amended the message for our amusement,
this pattern really worked for the presenter and will work
for you too.

2. Don't Doesn't Work...
Why is it that when people tell us
not to do something it seems to happen as if by magic? How
many times has someone said, "watch you don't fall" just
before someone goes crashing to the floor? Could it be that
by saying don't do something you could cause that thing to
happen. Yes! Absolutely!

Here's an experiment...

Right, I don't want you to think of a pink monkey...Now
don't think of that pink monkey dancing and playing a purple
guitar...

And whatever you do, please don't imagine that the pink
monkey is dancing on the back of a green elephant riding a
motorbike.

While I can't actually prove you weren't thinking those
thoughts, I'm 100% certain that you were.

"Not" is just a word - but as humans we usually have to
experience something in order to understand what "not" to do
something


would be like.

I actually tried a headline out that simply said...

"Do Not Read This Ad..."

The response rate went up by almost 500% from the previous
headline I used!

What would you do if you received an envelope that had these
words written on it...

"Do Not Open This Envelope"

I know what I'd do!

3. I Want It, I Want It, I Want It!
If something is not readily available it increases in
desirability and value. Just think about diamonds or
precious metals. They're little more than pretty stones
or shiny metals. We can create equally attractive jewellery
without them yet people will put their life at risk, commit
crimes and even kill people to acquire them.

If you are selective about who you choose to work with,
people will attach much more value and pride to working with
you. Harvard Business School understands this, DeVeers
understand this, Ferrari understands this.

Harley Davidson actually turned its business around by
creating an 18 month waiting list.

So tell people they can't have you and give them a positive
(or aspirational) reason why and many will go out of their
way to find a way of getting to the top of your waiting
list.

4. Polarity Responders
Some people are habitual polarity responders. If you tell
them to do something, they'll resist. If you tell them not
to do it they'll go ahead and do it. In the right
circumstances we all do this polarity response. When you
recognise it you can use it to devastating effect.

For instance if you get a prospect who's being really testy
- saying things like "XYZ Co's prices are lower than yours!
Why is that?" or "Why should I trust you?" the worst thing
you can do is try and give them a convincing answer. They'll
just create a new objection. Here's what I'd do instead...

CUSTOMER: "XYZ Co are cheaper than you. Why shouldn't I just
go with them?"

YOU: "You're right XYZ Co are cheaper than me. I believe you
only get what you pay for but if price is an issue for you
then maybe you should just use them instead."

CUSTOMER: "Why should I just trust what you say?"

YOU: "I don't want you trust what I've just said. I want
you to consider the facts and make up your own mind about
which solution is right for you."

I'd urge you to practice these approaches in a safe
environment first - ie where you're not too bothered whether
you get a sale or not. Once you see how it works first hand
then have some fun with it and trust yourself to use it
tactic only when appropriate.

REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in it's
entirety in your eZine or on your website. Our only
condition is that you MUST keep the information about the
author,(c) notice and resource box at the end intact.
Please let us know when you use an article by
sending us an email... mailto:howto@leanmarketingpress.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

About the Author

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
"Dangerous" Debbie Jenkins is a marketer, author and
stand-up comedian who helps the owners of small expert
businesses get more success by doing and spending less.
Join her F^REE Lean Marketing eZine here ==>
http://www.leanmarketing.co.uk/free-news.php

 

Sales - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
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free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
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Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
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