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Back to Basics in SEO
There has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON'T PANIC! If there is one guaranteed...
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
SEO – 3 rules for success.
If you have a website, you’ve no doubt heard of SEO. If you haven’t, you might want to read a few of my earlier articles before continuing with this one. If you’ve done any reading on the topic, you’ve probably noticed that people seem to constantly...
The Small Screen SEO!
First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferably on the first page and within the top...
Why Hire SEO Professionals
Why hire SEO professionals
Hiring an SEO firm for optimizing the website has its advantages. The article talks about what these advantages are and how you can select a good SEO firm for carrying out SEO of your online properties.
What you...
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Good News for SEO Consultants: Searchers Use Two Words
I just read a small article by David Utter at Search Newz that intrigued me. Mr. Utter posted data from www.onestat.com that reveals some very helpful information about your typical internet searcher. In other words we have been given some insight into the mind of how our customers search.
One of the biggest obstacles in Search Engine Optimization is convincing the client to target keywords and phrases they might not agree with. Often the topics of which keywords to target turn into which keyword to target. The education process starts by us explaining to the client that targeting one keyword is foolhardy and a huge waste of our time and their money.
An example: A potential client asked if we could rank them for the term "toys". We convinced him that toys could lead to many results that would be of no use to him. Cat toys, dog toys, other kinds of toys not fit for a G or PG audience as well as his own types of products, children's toys.
And now that I have used three paragraphs to get to my point, here it is. People searching on the Internet use more than one keyword when searching. They most often use two words. This is substantiated by a study done by OneStat.com.
OneStat.com reports that two-word
searches rate just above three-word searches, 29.6 percent to 27.55 percent. The figures they show for July 2005 are an average of searches done over the last two months.
"Search engines like Google, MSN and Yahoo can drive a lot of traffic to a web site. It is important that a webmaster or SEO expert knows what kind of search phrases they have to use to drive more traffic to a site," said Niels Brinkman, co-founder of OneStat.com, in a statement.
Remember, specific is good on the Internet and targeted is even better. Two-word searches are wonderful, three-word searches are even better and four-word searches are sale waiting to happen. So don't waste effort for a keyword unlikely to bring people to you Internet door, focus on the phrases that will bring sales to your business.
About the Author
Shell Harris is an Internet marketing consultant and an SEO Specialist.
He provides proven results for Website promotion. More articles can be found at
http://bigoakinc.com/seo-articles/seo-articles.php
This article may be freely reprinted as long as all links and author information remain.
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