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Are You Content With Your Page Views? Learn the SEO Secrets of how to Turbo Boost Your Traffic!
Oh my gosh, you built a website, you took so much time and
effort... but barely anyone's visiting. WHY is that? It could be
because you have yet to Turbo Boost your site for more page
views and increased rank with the top search engines...
Search Engine Optimized (SEO) Copy – The Down and Dirty Details
Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973. Essentially, that’s where the power of advertising is going. It’s all about Search. And Search is only...
SEO and how to be #1 in Google and MSN!
Current Positions At the time of writing my site ranks for the term 'website hacking' (no quotes needed): MSN: 1st and 2nd Google: 3rd Introduction The web started out as one big irrelevant mass of pages, you would have to guess URLs or...
SEO Boging for Pagerank
Weblogs have been around for a long time now but in recent times more and more webmasters have been using them to influence their PR in an attempt to acheive better rankings. Blogs are given a large amount of weight by search engines so it was only...
SEO post Jagger
A lot has changed in the search engine optimization industry
over the years, but it's been a while since such a drastic
change has occurred in such a short period of time. For some
time now, people have known that inbound links play a large...
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How Lousy SEO Smothers Good Practices
Online marketers may have the best of intentions with their
natural search engine optimization programs. Yet, they drop the
ball with their impatience and eagerness to try the latest
tricks and fads.
For example, you may know that choosing the right keywords and
blending them with the visible text is a critical step. Even if
you do this well you may still squelch your effort by going
overboard in other ways. Here are five areas where you should
tread lightly with SEO:
1. Long Page Titles
Stick with one, two or three search terms with 70 or so
characters as your cap. Don't make the mistake of cramming in a
ton of words here.
2. META Descriptions
Strive for 12-15 words. If you go over, it won't hurt. You will
counteract your other optimization efforts by creating a META
description monstrosity loaded with too many keywords.
3. Image Alt Tags
Don't have a field day with alt tags. Often, a web site has many
graphics and each could feature an alt tag. Stay away from the
temptation to keep repeating your keywords and search phrases in
the image source code.
4. Link Title Attribute
Desperate for any edge they can get, some online marketers have
discovered ways to pack too many keywords in the source code.
Yes, you can identify a link (the words appear when you hover
over the link), but what can you really expect to achieve by
filling up the link title attribute tag?
5. Domain, Folder and Page
Names
Yes, including a keyword in a domain, folder name and page name
can help. But it can also look like spam to the search engines
and leave the wrong impression on visitors. Do you really want a
hideous URL with three hyphens in the domain name, several more
in the folder name and three others in the page name?
Your best bet is to stick with the basics - effective page
titles and META descriptions (and maybe a few keywords in the
keyword META tag). Besides that, focus on good content with
search terms spread throughout the page (with some keywords
linked to related content on the site). Finally, support these
efforts with a robust link building program (getting links to
your site from quality web sites).
Slow down. Pace yourself. And be careful what you read in the
forums and hear from your friends. Before you do anything off
the normal SEO path, you need to be very confident about your
choices and their implications.
If you go at a steady pace and test your rankings as you try
proven techniques, you'll increase your odds of success.
About the author:
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine marketing
firm. He recently presented "SEO Overkill" at the national
Search Engine Strategies conference. Fathom SEO is a member of
the Better Business Bureau in Cleveland, SEMPO, SEO Consultants
and OSEOP. Visit our site for our SEO white papers and recent
SEO studies on the manufacturing a
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