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12 things To Avoid In SEO
Always make sure that the following aspects are avoided to make
your site search engine friendly.
* Broken links
* Broken images
* Bad colour schemes
* Flashing text or images
* Obscured text
*...
A Brief Look And Overview Of SEO Techniques
Over the last few years, search engine optimization (SEO) has
been needed and used more and more, although it has been around
for much longer than most people think. With new development
tools being used to create websites that are heavy on...
FC + RSS = SEO
No, this is not the new math. It is the formula for getting your
web site recognized by the search engine spider.
The formula is Fresh Content + Really Simple Syndication =
Search Engine Optimization. This is an easy way to get the
search...
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our...
SEO: The Importance of an Ethical Approach
It is, of course, always preferable to deal with an ethical practitioner, no matter what the business in question is. But SEO, by its nature, is one of the most sensitive industries, and here such issues as ethics or ethical business conduct are...
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SEO - keywords - meta tags
We have dealt with the categories of visible and sometimes visible text. That only leaves text that is not visible to the user. The two categories of entries here are meta tags and html comments.
Meta tags are largely historical in context. They have been so overdone by people practicing SEO on sites, that they are not given that heavy an emphasis by search engines. That being said, they still have a purpose and can add value. IF they support the visible and sometimes visible text, then there is every reason to believe that they add value. However, if there are keywords or description that don't support your visible or semi visible text, then there is every reason to believe they are ignored at best, or used to penalize
your ranking at worst.
Html comments are a bit of an unknown. I have no positive evidence that they affect ranking one way or another. To that end - play it safe and add some that contain your search keywords but don't go overboard. If they are supported by visible or sometimes visible text, I don't see that it will do any harm. If anyone knows anything to the contrary - I would really like to hear from them.....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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| Search Engine Optimization, Google Optimization - SEO Chat |
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| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
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| Matt Cutts: Gadgets, Google, and SEO |
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