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Adwords, Adsense, SEO - Common Denominator, Keywords
If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common - Keywords. How important are
keywords? Very Important.
Google Adwords...
Multilingual SEO for world markets Part 1
Multilingual keyword research
So you've translated your website into German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. Now what?
Now you have to draw traffic to the newly translated sites. There are many ways to draw...
SEO for CEOs – Search Engine Optimization Unmasked for CEOs
If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you...
SEO Research: Shield Your Trade Name With SEO Research
In the business world today and the aggressive environment, many
advertisers route to using competitor trademark names as
keywords in paid-search advertising.
In the Search Engines Results pages these trademark names appear
for Google,...
Why is SEO so important to your site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you...
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SEO - keywords - meta tags
We have dealt with the categories of visible and sometimes visible text. That only leaves text that is not visible to the user. The two categories of entries here are meta tags and html comments.
Meta tags are largely historical in context. They have been so overdone by people practicing SEO on sites, that they are not given that heavy an emphasis by search engines. That being said, they still have a purpose and can add value. IF they support the visible and sometimes visible text, then there is every reason to believe that they add value. However, if there are keywords or description that don't support your visible or semi visible text, then there is every reason to believe they are ignored at best, or used to penalize
your ranking at worst.
Html comments are a bit of an unknown. I have no positive evidence that they affect ranking one way or another. To that end - play it safe and add some that contain your search keywords but don't go overboard. If they are supported by visible or sometimes visible text, I don't see that it will do any harm. If anyone knows anything to the contrary - I would really like to hear from them.....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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