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Introduction to SEO
Hello All!
My name is Charlie Ferrer and my website is http://www.Theseo-page.com . It's called The SEO-page.
I am a student at Florida International University studying Management Information System. My goal after graduation is to have own my...
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was...
SEO, PPC & SEM - ASAP!
This article examines the basics behind quality site promotion.
Let us take a good look at acronyms in the industry! Search
Engine Optimization(SEO), is a term thrown around a million
times a day online. So many sites use old techniques that...
SEO services arrive in the Caribbean
Caribbean businesses tend to suffer a little on the world stage
and on the internet, unless they happen to be hotels and
resorts, marketed by Expedia, Tripadvisor and similar
businesses. Search Engine Optimization has not been an industry
to be...
SEO: The Importance of an Ethical Approach
It is, of course, always preferable to deal with an ethical practitioner, no matter what the business in question is. But SEO, by its nature, is one of the most sensitive industries, and here such issues as ethics or ethical business conduct are...
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Seo Services - Making Top ranking Google websites
Seo Services & SEO FirmsWebsites that gets
found in Google, Yahoo, and MSN, etc. is not hard to do, But
most people are confused where to begin.I can offer some search engine optimization
tips as per my knowledge.
Try not to purchase a new domain unless you have to. Google's
aging delay is trouble for all new domains, it is better to use
your existing domain/website if at all possible. If you're
redesigning or starting from scratch and you have to use a
brand-new domain for some reason, you can expect to wait a good
9-12 months before your site will show up in Google for any
keyword phrases that are important to you.
Optimize your site for your target audience, not for the search
engines The content should ne relevent. The search engines are
looking for pages that best fit the keyword phrase someone types
into their little search box. If those "someones" are typing in
search words that relate to what your site offers, then they are
most likely members of your target audience. You need to
optimize your site to meet their needs. If you don't know who
your target audience is, then you need to find out one way or
another. Look for studies online that might provide demographic
information, and visit other sites, communities, or forums where
your target audience might hang out and listen to what they
discuss. This is crucial information to your website design,
keyword research, and copywriting.
Do Research on your keyword phrases . The phrases you think your
target market might be searching for may very well be incorrect.
To find the optimal phrases to optimize for, use research tools
such as Wordtracker, Google AdWords, and Yahoo Search Marketing
data. Compile lists of the most relevant phrases for your site,
and choose a few different ones for every page. Never shoot for
general keywords such as "travel" or "vacation," as they are
rarely (if ever) indicative of what your site is really about.
Design and categorize your site architecture and navigation
based on your keyword research. Your research may uncover
undiscovered areas of interest or ways of categorizing your
products/services that you may wish to add to your site. For
instance, let's say your site sells toys. There are numerous
ways you could categorize and lay out your site so that people
will find the toys they're looking for. Are people looking for
toys to fit their child's stage of development? (Look for
keyword phrases such as "preschool toys.") Or are they more
likely to be seeking specific brands of toys? Most likely, your
keyword research will show you that people are looking for toys
in many different ways. Your job is to make sure that your
site's navigation showcases the various ways of searching. Make
sure you have links to specific-brand pages as well as specific
age ranges, specific types of toys, etc.
Program your site to be "crawler-friendly." The search engines
can't fill out forms, can't search your site, can't read
JavaScript links and menus, and can't interpret graphics and
Flash. This doesn't mean that you can't use these things on your
site; you most certainly can! However, you do need to provide
alternate means of navigating your site as necessary. If you
have only a drop-down sequence of menus to choose a category or
a brand of something, the search engine crawlers will never find
those resulting pages. You'll need to make sure that you always
have some form of HTML links in the main navigation on every
page which link to the top-level pages of your site. From those
pages, you'll need to have further HTML links to the individual
product/service pages. (Please note that HTML links do NOT have
to be text-only links. There's nothing wrong with graphical
image navigation that is wrapped in standard tags, as
the search engines can follow image links
just fine.)
Label your internal text links and clickable image alt
attributes (aka alt tags) as clearly and descriptively as
possible. Your site visitors and the search engines look at the
clickable portion of your links (aka the anchor text) to help
them understand what they're going to find once they click
through. Don't make them guess what's at the other end with
links that say "click here" or other non-descriptive words. Be
as descriptive as possible with every text and graphical link on
your site. The cool thing about writing your anchor text and alt
attributes to be descriptive is that you can almost always
describe the page you're pointing to by using its main keyword
phrase.
Write compelling copy for the key pages of your site based on
your chosen keyword phrases and your target market's needs, and
make sure it's copy that the search engines can "see." This is a
crucial component to having a successful website. The search
engines need to read keyword-rich copy on your pages so they can
understand how to classify your site. This copy shouldn't be
buried in graphics or hidden in Flash. Write your copy based on
your most relevant keyword phrases while also making an
emotional connection with your site visitor. (This is where that
target audience analysis comes in handy!) Understand that there
is no magical number of words per page or number of times to use
your phrases in your copy. The important thing is to use your
keyword phrases only when and where it makes sense to do so for
the real people reading your pages. Simply sticking keyword
phrases at the top of the page for no apparent reason isn't
going to cut it, and it just looks silly.
Incorporate your keyword phrases into each page's unique Title
tag. Title tags are critical because they're given a lot of
weight with every search engine. Whatever keyword phrases you've
written your copy around should also be used in your Title tag.
Remember that the information that you place in this tag is what
will show up as the clickable link to your site at the search
engines. Make sure that it accurately reflects the content of
the page it's on, while also using the keyword phrases people
might be using at a search engine to find your stuff.
Make sure your site is "link-worthy." Other sites linking to
yours is a critical component of a successful search engine
optimization campaign, as all of the major search engines place
a good deal of emphasis on your site's overall link popularity.
You can go out and request hundreds or thousands of links, but
if your site stinks, why would anyone want to link to it? On the
other hand, if your site is full of wonderful, useful
information, other sites will naturally link to it without your
even asking. It's fine to trade links; just make sure you are
providing your site visitors with only the highest quality of
related sites. When you link to lousy sites, keep in mind what
this says to your site visitors as well as to the search engines.
Dont overemphasise any one keyword phrase or worried too much
about rankings. If you've done the above 9 things correctly, you
will start to see an increase in targeted search engine visitors
to your site fairly quickly. Forget about where you rank for any
specific keyword phrase and instead measure your results in
increased traffic, sales, and conversions. It certainly won't
hurt to add new content to your site if it will really make your
site more useful, but don't simply add a load of fluff just for
the sake of adding something. It really is okay to have a
business site that is just a business site and not a diatribe on
the history of your products. Neither your site visitors nor the
engines really give a hoot!
About the author:
Seo Consultant working for improvement of the ranking of
websites in various search engines like google, yahoo & msn by
using different SEO techniques.
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| Search Engine Optimization, Google Optimization - SEO Chat |
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