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CEO Meet SEO - Introduction to Optimization
Having been in the search marketing industry for a couple of years, it still strikes me when I meet website owners that have just recently become aware of this “phenomenon”. The newbies introduction. Search Engine Optimization (SEO) in a nutshell...
Design VS. SEO: Can My Site Look Good and Rank Well?
Do you have to sacrifice all of the creative and artistic
elements of your web site to rank in the search engines? Later
in this article I'll show you a real case scenario and the
design and SEO approach used.
Thanks to the birth of...
PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire Macromedia. Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization. ...
SEO #3: Getting Listed In Google in Under 24-Hours!
Yesterday you should have read the second course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #3 and reveal how to Get Listed In Google in...
SEO For Dummies; How to Choose the right Firm for You.
Ok, so you’ve finished your web site. Now you just submit your web site to a couple of search engines, sit back, relax and wait to see your bank account grow. Yeah, that’s what I thought as well. You wait and wait and wait... nothing. No hits. No...
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Top 5 most common mistakes with do-it-yourself SEO
I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.
1) Keyword tag – A keyword tag is for keywords, but not for any keywords. You can’t just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don't write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.
2) Abstract tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.
3) Description Tag – The whole point behind this tag is to describe what the “page” is about. Keywords related to the page should be implemented as well. The limit on words should be 20 – 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.
4) Title tag – This, to me, is the most important tag.
This is the first tag the search engine reads. It tells the search engine what the” page” is about. Don't put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.
5) Content- If you notice, I have been commenting on relevancy to the “page”, not your overall site. Each page has it’s own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.
Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn’t have these terms, how will you be found? You won’t. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.
About the author:
For affordable SEO, SEM, web design and more visit Joe’s site http://www.mr-seo.com
To Read the latest News on SEO read Joe’s blog http://mrseonewz.blogspot.com/
Or, read more articles on SEO visit http://mr-seo.blogspot.com
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