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CEO Meet SEO - Introduction to Optimization
Having been in the search marketing industry for a couple of years, it still strikes me when I meet website owners that have just recently become aware of this “phenomenon”. The newbies introduction. Search Engine Optimization (SEO) in a nutshell...
How to kick start your business with SEO and SEM
Who is this for?
If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your site. In fact, nowadays it takes a lot more work to be...
If Your Website Were A Rock Band, Your SEO Plays Bass
“As an (SEO), you play the most crucial role in the band. Everyone in the group depends on your subtle (and sometimes not-so-subtle) lead. If the guitarist or saxophonist makes a mistake, hardly anyone will notice, but if the (SEO) makes a...
SEO Expert Explains on How to Restore a Website and Remove Sandbox Effect from Your Website
The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it.
Whether deliberately or accidentally, these websites get caught by so called (GOOGLE POLICE...
The Business Case for SEO
It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of...
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What's the most important part of an SEO campaign?
If you're like many of the business owners that are beginning to
see the importance of search engine optimization as a marketing
tool, chances are that you've come across quite a bit of
contradictory information. You've probably heard a dozen
opinions of what the most important part of your SEO campaign is
- everything from links to title tags and everything in between.
The fact of the matter is that selecting the right keyword
phrases is the single most important aspect of any SEO campaign.
If you choose keywords that are too competitive you may never
achieve any ranking for them, and if you choose keywords that no
one searches for you will not receive any traffic even if your
web site ranks #1. That's why it's so important to put a little
extra effort into your keyword selection or hire a professional
to do it. Let's say that you are a real estate agent in Tampa,
Florida who wants to generate additional business from the
internet. While it may sound great to target the keyword phrase
"real estate" because it gets over 67,000 searches each day, you
would really be much better off targeting a keyword
phrase like
"tampa bay waterfront real estate" which gets about 6 searches
each day. Visitors searching for 3-4 word keyword phrases are
more likely to convert to clients than those searching for more
general keyword phrases. When coupled with the competition
you'll face for a general term like "real estate" you're ROI
quickly dissipates, despite the high number of daily searches.
You have to consider that someone using the keyword phrase "real
estate" could be any number of people outside of our target
market, such as a person looking for general real estate
information, a person looking for a career in real estate, or a
person looking for real estate in a location that you don't
serve.
By choosing keyword phrases based on relevance, traffic and
competition you will get the highest ROI out of your SEO
campaign and see results more quickly.
About the author:
Jeremy L. Knauff is the CEO & founder of Wildfire Marketing
Group, a Search
Engine Optimizaton Company specializing in helping small
companies compete with large companies.
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| Search Engine Optimization, Google Optimization - SEO Chat |
| Search Engine Optimization, Google Optimization - SEO Chat. |
| www.seochat.com |
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| Search engine optimization - Wikipedia, the free encyclopedia |
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| SEO Home |
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| Aaron Wall's SEO Book.com |
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| SEO Today |
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| Search Engine Watch: Tips About Internet Search Engines & Search ... |
| Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. |
| searchenginewatch.com |
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| AddMe, Search Engine Optimization Submission Free Site Promotion ... |
| A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
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| sitening.com |
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| SEO Company For Search Engine Optimization |
| Weblinx Limited - SEO Company for UK Search Engine Optimization. |
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| Matt Cutts: Gadgets, Google, and SEO |
| I believe that Google is the only search engine that will confirm to webmasters ... If you pick a bad search engine optimizer (SEO) and they make a ton of ... |
| www.mattcutts.com |
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