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Do It Yourself SEO: How to Generate Free, High Pagerank Links Quickly and Easily
Here's a quick and easy search engine optimization (SEO) technique that anyone can use to generate free, high Google pagerank links to their site.
SEO in a nutshell: get quality links to your site; the higher the pagerank, the better.
The...
Professional SEO: Hand Off to Bob or Outsource the Job
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"– you can achieve professional SEO...
SEO and Search Engine Forums & Conferences :: are they really helpful?
Working in the SEO/SEM industry can be very rewarding. Many
times a problem can be solved simply with a little online
research, and posts on a few forums.
All to often, however, some people put too much stock in the
posts they see,...
The Advantages of SEO Training
It is estimated that at least 340 million people use search
engines to find products and services every day. That's a lot of
people. The top search engines use link popularity to decide
which sights come up first when you do a search. Wouldn't it...
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the...
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Why is SEO so important to your site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).
So now you begin the task of clicking one by one on these links to find the information or service you need. You may go through page one to find what you are searching for, you may go through all of page two, but did you get to the website on page 10? If you are shaking your head No (who has that kind of time?) then you have realized how important LOCATION LOCATION LOCATION is to your website. We need to get your site located on the first page.
The quick and easy answer to this problem is of course PPC (Pay Per Click Advertising such as Google Adwords or Overture). But this is not the smartest way to solve your problem and the cost can put my small business owners of out business. We have found that most website owners state their largest expense is advertising. Imagine if you could cut your advertising in half! Imaging if you could eliminate your advertising cost all together and still achieve the same sales (if not more)!
Search Engine Optimization for your site is the answer.
Everyone wants to be listed in the number 1 spot. But most companies do not get listed under any of their keywords because they do not know how to implement search engine optimization (SEO). SEO is really not as hard as it sounds and most will find that once they understand how it works, it is actually quite simple.
A few things to keep in mind when starting your SEO Journey:
1. Make sure
you use HTML Links. Some designers want to use beautiful image map links from their home page. Although this looks great, it does not help you with the search engines. Place links on your pages to the various pages to help not only the search engines find your pages but your visitors as well.
2. Frames...Well this is a hard one. Not only can some people not see frames, the search engines have a hard time with them as well. Also, what if your customer stumbles into one of the pages and does not see the frames? Just stay away from them all together.
3. DO NOT SPAM. Let me repeat this again. DO NOT SPAM. Spamming in any form is wrong. Most people consider spam as only used with emails. Wrong again unfortunately. Spamming will backfire on you. If search engines pick up on the fact that you are spamming, they have and will penalize your site.
Here are two examples of spam.
a. Content Spam
Data within a part of a Web resource designed for humans where that data is designed only for search engines to see
b. Meta Spam
Data within a Web resource that describes that resource or another Web resource inaccurately or (when the data should be readable by humans) incoherently
Take your time when it comes to your websites SEO. Make small changes and watch your rankings. If you move up, great! Make more changes. If you move down, undo undo undo. Always keep records of the changes you make so you can easily track what worked and what did not work for your site. Remember, we are in this for the long haul. Do it right the first time and make it last.
About the Author
Shawna Fennell is the owner of 1 Choice 4 YStore. A company dedicated to
helping Online Stores. Please visit
http://store.1choice4ystore.com For free advice and tips on SEO, Marketing,
Design, and much more. You can also sign up for daily tips at
http://blog.1choice4ystore.com
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