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SEO – 3 rules for success.
If you have a website, you’ve no doubt heard of SEO. If you haven’t, you might want to read a few of my earlier articles before continuing with this one. If you’ve done any reading on the topic, you’ve probably noticed that people seem to constantly...
SEO or PPC: Which One is Right for You?
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To...
SEO Outbound Link Relevance
You know search engines evaluate a site based primarily on the
links going to it (inbound links). The PageRank of the sites on
which the inbound links are located, and the anchor text of the
links, matter a lot. But if you're like most...
SEO - The most effective form of advertising.
Why Designers don't do it. Why website owners need it.
More and more website owners and web designers are beginning to understand the value of SEO. They know that SEO is one of the most, if not the most effective form of advertising on the...
Yahoo Store: The Best E-commerce Platform for SEO
If you’re a small business with a goal of doing between $500,000 and $15 million in annual e-commerce sales, you need to learn more about Yahoo Merchant Solutions. And to answer your first question… no, Exclusive Concepts, Inc is not in any way...
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Wiki - What SEOs can learn from it
I've been actively researching ways to quickly and effectively build content to websites. And while blogs tend to be near the top of the list, there are other opportunities out there.
One such opportunity is a Wiki. And while a Wiki won't suit all sites, there are those that can use a Wiki effectively. If you think you are one of those sites, take a look at this article.
What is a Wiki?
Wiki is a piece of server software that allows users to freely create and edit web page content using any Web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and links between internal pages on the fly.
Wiki is unusual among group communication mechanisms in that it allows the organization of contributions to be edited in addition to the content itself.
Like many simple concepts, "open editing" has some profound and subtle effects on Wiki usage. Allowing everyday users to create and edit any page in a Web site is exciting in that it encourages democratic use of the Web and promotes content composition by nontechnical users.
A History of Wiki
The first ever Wiki site was created for the Portland Pattern Repository in 1995. That site now hosts tens of thousands of pages. Since then they have grown to become one of the most popular community and web based applications available.
One of the most well known and popular Wiki projects is the Wikipedia.
Why Use a Wiki?
Wikis are growing at a phenomenal pace. This is because, at their core, they are about as simple as can be. That simplicity means that people find them easy to use, just like e-mail and blogs and like e-mail and blogs, Wikis also perform a very useful service in a simple way. A Wiki allows a group of people to enter and communally add or edit entries. These entries can be viewed and edited by anyone who visits the Wiki.
What this means is that, when you come to a Wiki, you are able to read what the Wiki's community has written. By clicking an "edit" button on an article, you are able to edit the article's text. You can add or change anything you like in the article you are
reading.
This simplicity and the utter openness of a Wiki cause many people to instantly reject the idea. They assume that because anyone can edit a Wiki at any time, the Wiki must be flawed. But Wiki supporters claim this is an incorrect assumption.
This is because users involved in Wikis tend to be self policing. They check and re-check facts entered by themselves and others. Much like bloggers who can spot a spam blog quickly, Wiki users also know when a Wiki looks fraudulent.
Also, while not many Wiki employ it, there is the ability to have editorial control over the Wiki. That means that the Wiki owner can hold approval rights to all entries. Plus many Wikis require a simple registration before allowing entry or editing of articles.
SEM Benefits of Wiki
The biggest benefit of a Wiki likes in its use of heavy interlinking between pages. As a Wiki grows to become a resource it refers to itself more and more often through these links. For example, look at this wikipedia page about Wikis:
http://en.wikipedia.org/wiki/Wiki
One would think that such heavy interlinking would cause the search engine to review the site more closely, potentially marking the site as spam. However, provided the site is useful, and because of the fact that it is a Wiki, search engines tend to let this type of heavy interlinking pass their usually rigorous spam tests.
Also, because it is community based, the Wiki provides an almost endless supply of new and fresh content to the website.
Wiki Resources
If you are interested in Wiki projects and how you could perhaps use one on your site, take a look at these resources.
http://phpwiki.org/
http://tikiwiki.org/
http://computer.howstuffworks.com/wiki.htm
http://en.wikipedia.org/wiki/Wiki
http://en.wikipedia.org/wiki/List_of_wiki_software
About the author:
Rob Sullivan is a SEO Consultant and Writer for http://www.textlinkbrokers.com
Copyright Rob Sullivan - http://www.textlinkbrokers.com
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