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Five Ways to Increase Website Traffic through Online Message Boards and Blogs
Copyright 2011 Anton Cheranev The use of message boards and web blogs is becoming increasingly more popular, not to mention that they are very powerful tools. Message boards and web blogs are as good as word of mouth. Real people are on...

How to Promote your Web Site by Writing Articles
Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the...

Making Your Web Site Pay With Adsense
Did you know that you could turn the tables on Google and actually use its search engine to generate money? Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that the ads...

SO I'VE GOT A WEB SITE - NOW WHAT?
SO I'VE GOT A WEB SITE - NOW WHAT? by P J Chandler Yesterday I was talking to the owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pull the plug, she told me that advertising revenue had fallen...

Web Site Promotion 101
So, you've designed a compelling Web site that you're eager to show the world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload...

 
An Action Plan For Marketing Your Web Site (Part 2)

ADD YOUR URL TO YOUR MARKETING MATERIALS

A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their stationery and marketing materials, the answer was no. To me, this should be a no-brainer, but it's not.

Don't forget to add your URL to the following business and promotional pieces:

- Answering machine/voice mail greeting
- Office stationery (i.e., letterhead, envelopes, note cards, business cards, invoices, receipts, reorder forms, etc.)
- Company marketing materials (i.e., brochures, leaflets, flyers, post cards, etc.)
- Fax sheets
- Phone book listings
- Sales letters
- Storefront
- Web decals
- Uniforms and hats
- Christmas cards
- E-mail signature file
- Promotional items (e.g., mouse pads, coffee mugs, t-shirts, pens and pencils, etc.)

STRATEGIC LINK CAMPAIGN

In my experience, the second most important online marketing strategy (after search engine submissions) is establishing link exchanges. A number of key search engines--Google being one of them--rank sites according to the number of high-quality links pointing to it. For this reason, links are becoming increasingly important.

Establishing reciprocal link partnerships with other Web site owners is time-consuming but worth it. There are tools to automate the process of finding and requesting links, but I strongly advise against using them, because the links pages often look generic, unprofessional and identical to all the others generated by the same software--so much for originality! Plus, I've read that some search engines ignore automatically-generated links pages.

So, how do you find Web sites to swap links with? One technique is to visit your favorite search engine and type "add URL" plus your keyword phrase in the search box. Go ahead--try it! Before you know it, you'll have thousands of linking prospects. Be picky with whom you choose to link, though. Remember--one high quality link weighs more heavily than dozens of poor quality ones.

In my opinion, a good links page will add value to your Web site. It also provides content. There are some people who will argue that providing links to other sites is directing your hard-earned traffic elsewhere. Although this is true, do you really think people are never going to leave? Of course they will. And if they leave your site to visit another site that you recommend, that is certain to leave a positive impression on them. I truly believe a good links page will bring traffic back to your site.

If your goal is to rank well in the search engines, I recommend that you put establishing linking partnerships high on your marketing to do list.

For more information, visit:

Links4Trade
http://www.links4trade.com/

LinkMe
http://www.linkme.com/

LinksManager.com
http://www.linksmanager.com/

CLASSIFIED ADS

Although you can advertise in some media for free, my experience is that it's best to target your ads to the audience you hope to attract. If you're selling horse shoes, for example, promoting your wares to people who do not own horses is not a good use of your time or money.

Online Classifieds--In the early days of the Internet, classified sites were very popular. I don't know how popular they are today, but they still exist. Although you might not sell a lot on classified sites, it doesn't hurt to use them--especially if they're free.

I've used Yahoo! Classifieds in the past and was impressed with their services. When you post an ad there, it will be posted for 21 days, at which time Yahoo! will send you an e-mail asking whether you want to renew or delete your ad. Yahoo! also offers an online payment option called Yahoo! PayDirect, which allows you to send or receive money online.

For more information, visit:

Classifieds For Free
http://www.classifiedsforfree.com/

Yahoo! Classifieds
http://classifieds.yahoo.com/

E-Zines Ads--E-zines are another excellent media for advertising your products and/or services. Advertising in E-zines is relatively inexpensive. The hard part is locating publications to advertise in. Some E-zines have huge, targeted readerships, and obviously, those are the ones you want to be in.

For more information, visit:

The Ezine Ad Auction
http://www.ezineadauction.com/

In addition to fee-based E-zine ads, there are others that will publish your ad for free. For more information, download the free e-book:

The Ebook of Free Ezine Ads
http://www.freezinesite.com/ezdir/freeads.html

Newspaper Ads--Buying ad space in newspapers is more expensive than e-zine ads, but on the plus side, some newspapers also post classifieds on their Web site, so you get two for the price of one. If your business is located in a neighborhood that publishes a weekly newspaper, you may find their ad space very affordable--it's also a highly targeted audience.

BANNER ADVERTISING

The click-through rate on banner ads is low, so you will need to weigh the pros and cons before going this route. On the plus side, Web sites that rely on advertisers to stay alive are begging for people to buy ad space. You can probably get it for a bargain--as compared to a couple of year's ago.

If, on the other hand, you're more interested in branding your site versus attracting qualified prospects, you may want to consider a banner exchange. The plus side is it's free. The negative is that you have no control over the types of banners displayed on your site. In addition, you will probably notice added download time to your Web page.

For more information, visit:

bCentral Banner


Network,
http://www.bcentral.com/services/bn/default.asp

WEB RINGS

Depending on your market, a Web ring might be an excellent traffic generator. The one negative, in my opinion, is the "ugly" ring code you will need to include on your Web page. If you can live with this, I think Web rings are a good way to attract traffic from related sites.

For more information, visit:

WebRing
http://dir.webring.yahoo.com/rw

NEWS MEDIA

Press Releases--If you have something to say that is newsworthy, you may want to consider promoting your news with a press release. Dr. Kevin Nunley, http://www.drnunley.com/release.htm, provides a service where he will write your press release and submit it to 5,000 radio, TV, talk shows, news programs, daily and weekly newspapers, syndication services, and e-zines for under $300.

Radio Interviews--If you are a specialist in your field, why not call your local radio stations and give them your name as an expert. The radio is a particularly good forum for social workers, psychologists, politicians, professors, financial analysts, nonprofit organizations, etc.

The following options--as compared to the ones above--are more expensive, but if your company has the money to spend on marketing, they are highly effective methods for branding. Even companies like Coca Cola, General Motors and IBM--all household names--spend millions of dollars a year on advertising.

- Radio ads
- Print ads
- Television ads

PERMISSION MARKETING

If you haven't already done so, you need to start an opt-in e-mail campaign. This is an excellent way to get the names and e-mail addresses of highly qualified prospects and leads. Furthermore, these people are giving you permission to contact them, so they want to hear from you. E-mail is a highly effective way to communicate--it's fast and it's cheap. Use e-mail to send your clients and prospects your newsletter; friendly reminder notices; information about upcoming sales and promotions, etc.

Managing a mail list is easy with automated listserve software. I use Majordomo and love it. Once I started using Majordomo to manage my e-mail lists, I noticed an increase in subscriptions. Majordomo makes it easy for people to subscribe/unsubscribe and makes my job easy, because it automates the management of my e-mail lists.

There are free services that do the same thing as Majordomo, but one word of caution: I used to use Listbot until a few months ago when they went from free to fee-based. I think it's only a matter of time before the other free services follow Listbot's lead, so be careful, because it can be a pain to transfer your list once it's been established.

For more information, visit:

Majordomo
http://www.greatcircle.com/majordomo/

Yahoo! Groups
http://groups.yahoo.com/

Topica
http://www.topica.com/

If you're new to E-zine publishing, request my article, "Publishing Your First E-Mail Newsletter," mailto:firstnewsletter@sendfree.com

SHARE INFORMATION

Sharing information with your clients, peers, and prospects is an excellent way to build relationships and credibility.

Articles--One of my articles was recently featured in WebProNews , and I was astounded by the exposure. In two days, I had more than 100 new subscribers to my newsletter, 20 qualified leads and more than 1,800 visitors to my Web site. Those numbers prove the power of words!

There are a number of excellent Web sites and E-zines that will help you promote your articles to publishers looking for fresh content.

For more information, visit:

Article Announce
http://www.egroups.com/group/article_announce

Ideamarketers
http://www.ideamarketers.com/

MakingProfit.com
http://www.makingprofit.com/

White Papers--Promote white papers and other special reports on your Web site to encourage visitors to provide their e-mail address (this ties in to your opt-in e-mail campaign).

News Groups--News groups are great because you learn from the expertise of others. They also provide an opportunity for you to share your knowledge and expertise. I have noticed an increase in traffic when I participate in online forums.

For a huge directory of Usenet groups, visit:

Google Groups (formerly Deja.com)
http://groups.google.com/

If you are a Webmaster, I highly recommend:

SitePoint Community Forums
http://www.sitepointforums.com/

Mail Lists--Similar to news groups, mail list messages are delivered directly to your in-box. Since some groups are pretty active, I highly recommend subscribing to the digest version (if possible).

Here are two mail lists that I have found invaluable:

Adventive
http://www.adventive.com/

Linkexchange Digest
http://digest.bcentral.com/

Speaking Engagements--Offer to speak for free at conferences, meetings, or seminars. If you distribute handouts, be sure to add your URL.

NETWORKING

As in traditional business, your online business will benefit from networking. Some excellent venues to network include:

- Trade shows
- Chamber of Commerce and other commerce-related organizations
- Membership associations

As you can see, promoting a Web site is hard work. The myth "build it and they will come" is not true anymore. If you build it and then promote it, you will see your traffic steadily increase and that's good for business.

About the Author

Copyright (c) 2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to mailto:Majordomo@lists.kdv.com with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at http://www.glasspoole.com

 

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Free website promotion tutorial - A Promotion Guide
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FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more!
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www.smartwebby.com
 
Web Site Promotion Guide - Web Developer's Journal
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Content Menu
  • 10 best places to promote your site

  • 10 best ways to promote your site

  • 10 concerns to have before creating a members only web site

  • 10 easy steps to a user friendly website

  • 10 highly effective ways to increase website traffic and promote your website for free

  • 10 reasons to put rss on your site

  • 10 simple ways that you can promote your website

  • 10 ways to market your web site and have it market you

  • 1 simple seo strategy to get more visitors to your site from google

  • 25 ways to promote your site online and off

  • 29 ways to drive traffic to your website and keep them coming back

  • 3 5 reasons marketing your own website will never work

  • 3 free ways to promote your web site

  • 3 great website promotion ideas which works best for you

  • 3 instant traffic techniques for mini sites

  • 3 marketing mistakes web site designers make when selling their services

  • 3 steps to creating your own ezine to increase web site traffic

  • 3 steps to getting hundreds of backlinks to your website absolutely free

  • 3 super tips to build promote and profit more from your website

  • 3 ways to swarm your website with highly targeted traffic for free

  • 42 questions for achieving optimal website writing results

  • 4 rock solid reasons for building your own website

  • 50 quick biz tips for creating a successful website business

  • 5 cheap ways to promote your website offline

  • 5 easy steps to redirect other peoples traffic to your website instantly for almost free

  • 5 effective ways to promote your website for free online

  • 5 free ways to increase your website traffic

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  • 5 powerful ways to make money online with a website

  • 5 reasons why your site needs to publish a news feed

  • 5 surefire ways to ruin any website

  • 5 sure ways to market your website effectively on the www

  • 5 top proven ways of driving traffic to your website as practiced and used by successful internet marketer around the world

  • 5 ways to get more out of your favorite coupon website

  • 5 ways to get more traffic to your site

  • 5 ways to get other websites to link to yours

  • 5 ways to increase your website traffic

  • 6 powerful ways to promote your site offline

  • 6 reasons why a website is crucial to your business

  • 7 essential steps to web site promotion

  • 7 great web site promotion strategies

  • 7 traffic generating sites you never heard of but you should be using now

  • 7 ways to drive traffic to your website

  • 7 ways to promote your website locally

  • 8 proven methods to get one way links for your website

  • 8 reasons why people dont visit your mlm web site

  • 8 steps for getting free traffic to your website

  • 8 tips for designing a great website

  • 8 ways to build a really bad web site for search engines

  • 8 ways to promote new content on your website

  • accepting credit cards on your website

  • adding content to your site every day

  • add 500 targeted keywords to your site in three minutes

  • affiliate marketing how to get started building profitable websites

  • affiliate marketing programs that can add value without costs to web sites

  • affiliate marketing without a website can it be done

  • analyzing website traffic

  • analyzing your website traffic data

  • an action plan for marketing your web site part 1

  • an action plan for marketing your web site part 2

  • an easy way to include rss in a web site

  • appropriate website promotion methods

  • are you content with your web content five major website improvements to get you more traffic

  • aspiring webmasters want to know what makes a website grow

  • auto pilot link building strategy for content sites

  • avoid being scammed by website traffic retailers

  • avoid website traffic scams

  • a network of web sites is not enough

  • a successful ecommerce website part 1

  • a theme based website part 1 what is it

  • a theme based website part 4 how to build the site

  • a theme based website part 5 promoting the site

  • basic steps to a great business website

  • basic website promotion for the novice

  • best ways to promote your website for free

  • boost your website with expert content

  • bring traffic to your site with co op banner pages

  • building affiliate marketing websites the easy way

  • building affiliate super sites to stand out from the crowd

  • building an algorithm proof site part three

  • building ecommerce websites that work part 1

  • building ecommerce websites that work part 3

  • build a website in a few hours with xsitepro software no previous experience required

  • can i advertise my site with a 150 monthly budget

  • capturing identities on a web site building your email list

  • choosing products for your website

  • choosing the best affiliate programs for your website

  • combining the power of resell rights articles search engines to boost up your website traffic

  • complete money making website setup free

  • complete web site optimization for search engines part1

  • complete web site optimization for search engines part2

  • complete web site optimization for search engines part 1

  • complete web site optimization for search engines part 2

  • cookies how to learn from your visitors and improve your website

  • corporate and promotional gifts and gourmet food baskets retailer launches its website giftboxedbaskets com

  • create a 1 page micro site or a 12 page theme based minisite

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  • create your site around the buying process

  • creating a user friendly website

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  • creating your websites promotional strategy

  • deep linking strategy for content sites

  • deep submission submitting the inner pages of your web site

  • designsmarts the real scoop on site design and effective affiliate links

  • design vs seo can my site look good and rank well

  • directory submission a significant aspect for website promotion

  • directory submission to promote website

  • does your website make the grade

  • does your website need search engine placement

  • does your website need search engine placement part 1 2

  • downfall of google how create a google friendly site

  • do i have to be number one in google to have a successful website

  • do not post to ffas free for all sites link farms

  • do the search engines know your website

  • do what i tell you or your web site will never be found

  • do you find promoting your website difficult

  • drive free targeted traffic to your site using ebay

  • drive free traffic to your website by writing articles

  • driving traffic to a crafters web site

  • easy steps to website development and promotion

  • easy ways to make your website and advertising sell

  • ebay auction selling secrets using ebay to launch your very own highly successful website

  • ecommerce turnkey sites

  • effective affordable website promotion can be achieved

  • effective ways to promote your website

  • email marketing for website owners

  • evaluating your web site performance

  • evaulating website performance

  • evaulating web site performance

  • event planning must include an event website

  • everything needed to optimize your web site

  • excellent opt in promotions for traffic exchange sites

  • e books and web site promotion

  • featured article tips and techniques web site online marketing how to do it successfully

  • featured article tips and techniques web site viral marketing how to do it successfully

  • five proven ways to promote your web site

  • five reasons why good content is the heart of every site

  • five time tested proven ways to promote your web site

  • five ways to increase website traffic through online message boards and blogs

  • forum essentials dress up your site for the holidays

  • for newer sites web marketing depends on titles links

  • four sure fire ways to generate targeted traffic to your website

  • free and effective affiliate marketing and website advertising using articles and traffic exchange sites

  • free and low cost website promoting tools

  • free online content to make your website sticky

  • free sites do not build trust and credibility and neither does sites with a registered domain name

  • free tips to increase the number of visitors to your website

  • free tips to promote your website without it costing you a penny

  • free ways to promote traffic to your website

  • free website promotion guide website promotion mistakes

  • gambling profits made simply legal though turnkey websites

  • generate viral website traffic using the power of multilevel marketing

  • getting a lot of website traffic

  • getting free links from other peoples websites

  • getting links to your site free and easy

  • get a months free traffic to your site in one day

  • get more visitors to your website using free traffic exchanges

  • get more website traffic

  • get more web site traffic from search engines

  • get your site noticed and build that traffic

  • good website content to survive your web site needs lots of it

  • google adwords 8211 online riches without owning a website or product

  • google bring deskbar search to windows desktop now any website can take advantage of this search technology

  • google proof your site with links

  • hansel gretel left a breadcrumb trail so do your website guests

  • help your visitors zero in with site flavored google search

  • home business building site makes it easy as a b c

  • how and where to use viral marketing tools to promote your web sites

  • how and why to build a linking strategy for your web site

  • how a multi faceted approach to site promotion can secure your search engine positions

  • how broken links can hurt your website

  • how can i promote my web site

  • how can people find your site if they dont know what to search

  • how do i get traffic to my website

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  • how i took my site www passive profits com to 1 on google in under a week for free

  • how minisites can help you generate non stop surges of cash in your bank account

  • how my site got into the top 1 for traffic in a few short months

  • how online surveys financed my first web site

  • how to accept credit card payment online on your website

  • how to acquire free web site promotion

  • how to add fresh content to your website

  • how to attract targeted traffic to your website

  • how to attract your website first time visitiors

  • how to boost affiliate sales with your own training site

  • how to build a 1 000 page content site in mere seconds

  • how to build a business website

  • how to build a niche web site in 9 simple steps

  • how to build website seven steps for building optimized websites for affiliate programs

  • how to build website traffic

  • how to create a successful mini site discover insider tips from a marketing expert

  • how to create your web site marketing plan

  • how to design a website for the search engines

  • how to develop maximum web site traffic

  • how to drive more hits to your website and increase subscription

  • how to drive more targeted traffic and sales than mini sites and gateway pages combined anytime

  • how to effectively plan an affiliate site

  • how to effectively promote a new website

  • how to explode the number of websites linking to your website automatically and continually

  • how to gain more profits through website promotion

  • how to generate a website with 16 revenue streams

  • how to generate targeted web site traffic with this simple tactic

  • how to get a knock out website

  • how to get directories to submit your site with this 5 steps guide

  • how to get free visitors to your web site

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  • how to get higher ranking through website promotion and website optimization

  • how to get profits through website marketing

  • how to get rich one site at a time

  • how to get websites ranking hammered by google

  • how to get your site listed in the major search engines

  • how to get your site listed in the search engines

  • how to get your visitors to create content for your website

  • how to get your web site banned or search engine promotion how not to do it

  • how to get your web site content syndicated

  • how to get your web site listed in the major search engines

  • how to go from a dead website to raging buyers building your opt in cash cow

  • how to have em knocking down your website door by running a contest

  • how to increase your website traffic in 3 easy steps

  • how to make money selling affiliate products without a website

  • how to make sense of your websites statistics

  • how to make sure your site gets properly crawled and indexed by robots

  • how to optimize your website for both google inktomi

  • how to promote affiliate products without a website

  • how to promote websites popularity

  • how to promote your site and also make it sticky

  • how to promote your web site by writing articles

  • how to properly submit your website to directories

  • how to sell your website fast

  • how to set up youe own money making super affiliate plug in website on auto pilot

  • how to stop your site disappearing into the void

  • how to tell if business opportunities free website provided is legitimate

  • how to turn more web site visitors into customers who buy

  • how to turn your website into a powerful traffic magnet guaranteed

  • how to use directories for web site promotion

  • how to use ebay auctions to drive traffic to your site

  • how to use recommendations on your site to promote affiliate programs

  • how to write an article to increase website traffic kick off a viral marketing campaign and increase the number of websites linking to you

  • how to write web page titles to enhance your site exposure

  • how writing keyword rich text effectively promote your website

  • improving the link popularity of your site

  • improving your conversion reduces the need to constantly promote your sites

  • inappropriate website promotion methods

  • increase advertising revenue and site visitors with articles

  • increase exposure to your website for free

  • increase the number of visitors to your website for free

  • increase web site sales with a seo proposal part 1

  • increase web site sales with a seo proposal part 2

  • increase web site traffic by writing your own ezine article

  • increase web site visitor return rates

  • increase your website sales instantly

  • index

  • indirect site promotion be a good community member

  • ineffective and unethical web site promotion methods

  • internet marketing for frugal site owners

  • is anyone visiting my web site

  • is google having a tough time with their website limit

  • is our website broken owning you category online

  • is your affiliate website targeted

  • is your business website lonely

  • is your niche site a real lemon

  • is your site a one trick pony

  • is your site a rich feast or a dogs breakfast part 2 of 2

  • is your site ready for the coming rss revolution

  • is your site ready to face the new year

  • is your websites copy up to the mark

  • is your website content worth reading or obvious search engine bait

  • is your website doomed for failure before youve built it

  • is your website search engine ready

  • is your web site ready for its visitors

  • its no good having a killer product if you dont have a killer website

  • joe vitale reveals 4 hidden secrets to writing hypnotic articles to drive millions to your website

  • just 5 steps to get better website search engine ranking

  • keep your affiliate site profitable for the long haul

  • keep your web site content relevant

  • keys to increase your website search engine ranking

  • keyword density and how to use it to keep traffic flowing to your site

  • learn how to use these six explosive marketing techniques to explode your website with traffic

  • linking strategies build quality traffic to your web site

  • link building secrets promote your website with a proven tactic

  • link popularity for a successful website how not to go about getting it

  • low cost web site promotion for small businesses

  • magical words make your site sell

  • make money with your own website

  • make more out of your affiliate website

  • make your e commerce website more than an electronic catalog

  • making millions with a website

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