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Driving Traffic to a Crafters Web Site
Ok. So you’ve got your website done and stocked with your crafts that you have put your heart and soul into. So you sit back and just wait for all those millions of people out there to come and buy. You check your email, check your stat counter and...
Improving Your Conversion Reduces the Need to Constantly Promote Your Sites
Copyright 2005 Jack Humphrey
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out...
Optimize Your Website or Get Lost in the Crowd!
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a...
Using Online Ebay Auctions to Promote Your Website - Confessions of a True Traffic Junkie
If you are looking for traffic to your e-commerce site, you should look no further than Ebay. The reason for this is Ebay is an online auction site that has a huge following and millions of hits on a daily basis. Because of this, if you have your...
Why Building Affiliate Websites Are the Way to Go
It seems that everybody is into making money online these days. By far, the largest market place in the world is right there in front of you within the cyber world of the internet. But what is the simplest and easiest way to make money online? Well,...
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Building An Algorithm-Proof Site Part Three
Copyright 2005 Tinu AbayomiPaul
What is an algorithm-proof site? Technically, there's no such
thing. Since we don't know exactly what the search engine
formulas for ranking are, from that standpoint we can't really
be sure that our site won't drop out of the search engines with
every update.
For our purposes, an algorithm-proof site is one that seems to
stay in the top five rankings for a desired keyword term through
each search engine update. These sites never seem to lose their
rankings no matter what happens. And if you've recently lost
your search engine positions, or are starting a new site, this
is the type of site you will want to have.
So since we know that some sites are standing the test of time
in the search engines, we can study those sites to see what
their secrets are - what are those sites doing that yours isn't?
In short : Is there a secret to building an algorithm-proof site?
Yes.
Will I tell you what it is now?
Yes.
Will you like the answer? Maybe. That really depends on whether
or not you *understand* the answer.
If you "get it", you'll be overjoyed. If you don't, you'll be
puzzled. (Should that happen, you may want to read the entire
article series on this topic.)
And we'll come to that momentarily. First, here 7 tips for an
algorithm-proof site that you can think about when building your
plan.
1. Incorporate authoritative linking as part of your search
engine traffic plan.
That's not to say that you should completely abandon reciprocal
linking, however, you may begin to find, that a mix of linking
strategies is your best bet.
2. Realize, at the same time, that links aren't necessarily the
end in and of themselves - they are more of a measure of your
progress.
Being out for any and all links, or even the best links, isn't
going to do it for you alone. For small business sites to small
corporate sites, they aren't the only thing to focus on.
3. Create relationships between the content you want to be
listed for and each of the public documents at your own site.
Keywords count. Just don't overdo it, though. Think more like -
if I had to work these phrases into a conversation out loud, how
would they fit without making me sound like an idiot?
4. Also create relationships between each of the public
documents at your site, and similar documents at other sites.
But don't cheat.
These need to be real remote references to your site, and in
context as much as possible.
5. Employ more than one method to build those relationships,
then continue to build on these and expand
once established.
It is, in part, a (link) popularity contest, and you're not
winning if everyone has the exact same thing to say about you -
it makes the machines that are evaluating your site think that
you're cheating.
6. Get your foot in the door first, and it will be much easier
to work the rest of your site in.
In other words - discover the easiest road into the search
engines and build on that. There's some term that is directly
related to the term you want to rank for that is easier to rank
for - especially if you're blogging it may only take you a few
days or weeks to show up for that term.
With a more competitive area, it will take longer to find that
keyword phrase, but keep looking. It's worth it both to get
short term search engine results and as part of your long-range
plan.
7. Realize that you may see faster results by focusing on
content deficits, but long-term results don't happen overnight -
unless you buy them.
If you really want that first page position for your favorite
keyword tomorrow, then it may be worth it to find out whether
the effort to do so naturally will actually be profitable. You
could try buying some limited quantity of it, say, $100 worth of
your keyword, or whatever adds up to a small sampling of 250
visitors.
Next, point it towards what you hope will convert to sales - If
it's not bringing the results you want then getting it naturally
may not be worth your time either. (Of course, the problem could
also be with whether the page converts well, but that's another
discussion.)
Building an algorithm-proof site is about building a
relationships between documents and topics. This doesn't just go
for the documents at your site, or remote documents, keywords,
links or optimization. It's like getting the best sound from
your stereo by adjusting your graphic equalizer settings -
there's more than one way to get perfect sound.
In the end, the secret to building an algorithm-proof site is
that There Isn't Just One secret. If you can really focus in and
understand that one thing about search, your headaches about
getting better search engine results may go away permanently.
The secret to better search results that are long-term is in
understanding search from both the analytical and philosophical
sides, and incorporating the knowledge you build into a
comprehensive plan.
About the author:
Tinu Abayomi-Paul is a website promotion specialist focusing on
website visibility solutions for businesses. IYou can read parts
one and two of this series, as well as free guides on linking
and keyword research at http://www.freetraffictip.com .
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