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4 ROCK SOLID REASONS FOR BUILDING YOUR OWN WEBSITE
Copyright 2005 Robert Evans
What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site...
Are You Content With Your Web Content? Five Major Website Improvements to Get You More Traffic
Are You Content With Your Web Content? Five Major Improvements
That Will Increase Your Click-Thru Rate and Get More Traffic
1. Killer Homepage Copy.
Your homepage is THE sole determinant in how much traffic you
bring in. If your visitors...
FEATURED ARTICLE: TIPS AND TECHNIQUES WEB SITE VIRAL MARKETING, HOW TO DO IT SUCCESSFULLY!
USE VIRAL MARKETING TO PROMOTE YOUR BUSINESS SUCCESSFULLY. Inaddition to search engines marketing,email marketing,offline and online marketing, another very good but essential way marketing your web sites is the Viral marketing systems,I recommend...
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Part 2 will discuss the...
Promote Your Site Every Day
You want traffic at your site, but with so many new websites added every day it isn't easy. The only solution is to promote your site, each and every day... Here are 7 promotion methods for you to try, one for each day of the week: => Day 1 -...
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Downfall of Google - How create a Google friendly site
"Web site promotion starts with a googlefriendly design" You
should know the first rule of search engine optimization: what
to put on YOUR web site should come before what you do to make
it popular... anywhere else. To have a shot at top placement in
Google, your web page needs to be ready for it. And that's
something you can only achieve by making it googlefriendly.
Googlefriendly = Design & Usability + Web Site Navigation + Page
Content + Keyword Research
These parameters all have major impact on how a website is
ranked in Google. Before investing into off site search engine
marketing, always make sure that your site is googlefriendly.
Make your site known for a couple of million of people instead
only clients you gave a business card to.
Googlefriendly web site " Impatient robot " Your website may
look easy to comprehend on the outsite, Still, it looks like
this on the inside.
And search engine bots that index your page don't care about
aesthetics.
The more user friendly your web page editor was, the less your
attention your designer paid to details, the more convenient
shortcut your programmer made, the code that the bot sees
becomes overwhelmed with garbage.
The keywords your business aimed for need to be easy to find not
only for people, but for the robot that tries hard to index your
page as well. And this robot is quite an impatient one.
Professional designers will know the significance of using the
proper keywords at the proper places, in the proper context, and
the proper number of times, thus optimizing your web pages not
just for humans...
But also for the program that will decide the fate of your
on-line business.
"Less is more" No matter what style you chose for the look of
your website, professional design is not about an overwhelming
amount of eye-candy, enough to give your visitors an eyesore.
Visuals need to catch, keep and direct the attention of
people... directly to the actual content you wish them to see.
The ultimate test for web sites is rarely judging them by
appearance. It's about profits.
The same rules go for the very first and most important visitor:
the robot that will sweep through your pages with a critical
eye. However programs do not appreciate art at all, overlook any
messages written on images, and couldn't care less about flash
animation.
A professional needs to know how to pay attention to both man
and machine. For you will need to please both to get your
business running.
"Googlefriendly = Design & Usability + ..."
"How to write a dictionary... ... that is an entertaining novel"
As strange it may sound, dealing with people is easier. You
present what you have to offer, in hope that your services or
products will catch their fancy. Once visitors arrive to your
home page they will quickly browse through the menu, and select
the item(s) they were after. But then of course you can direct
their attention from place to place, you may intimidate,
negotiate, promise, or help them to make up their minds.
Dealing with the robot from a search engine is somewhat
different. A programmed script won't likely care about good
looking layout, rather looks for the links on the site, and
tries to follow them one-by-one, in the order they were
presented in the web page code.
People will use your site as a dictionary, and always know what
they are looking for,
and want to find everything as fast as
they can.
Robots will on the contrary, flip up the first page and read
through the content as if it was a novel. And since it's their
given task to fit the words into the "Web's Table Of Contents"
you'll need to make sure your site can be read the way you
wanted it to be, in either way.
"Googlefriendly = Design & Usability + Web Site Navigation + ..."
"Get fast to the point. But be sure to make a point."
To you, keywords mentioned on the site are the content that is
most important. To the robot, the words that are most often used
on your site are the most important. Used on the web page, or
the site referring to the web page, and finally used as the
context of off-site links, pointing to the web page.
Which leaves you the task to come up with text that will make
sense to both people and the indexing programs, stuffed with the
keywords you'd like to see yourself ranked for at the top.
You have to distribute the content wisely, using every single
sentence as context for something that the robot may index you
for. Knowing how to pack keyphrases into an already complete
introduction, breaking up the text for describing your business
and optimizing each page for a different purposes, that's what
makes the difference.
"Googlefriendly = Design & Usability + Web Site Navigation +
Page Content ..."
Keyword research "I want to have what he's having!"
First of all, your business determines the keywords for your
site, and not the opposite way.
Being at top for something you don't offer will leave your
visitors disappointed, and your business without an income.
On the other hand, trying hard for something you can't have,
will leave you without any visitors, and again... your business
without an income.
The first rule of choosing keywords is: Get real.
The second rule is: It's not obtaining it is what's important.
It's whether you can keep it or not.
Your business profile will always leave you a wide range of
possible and often queried keywords where you don't have to
compete with national or international corporations. ( Unless
you are aspiring to become one of course ). Knowing the
realities of search engine use is of key importance. Keyword
research is not as scary as it may sound, all you need is to
make sure that you don't set the bar neither too high nor too
low.
Preparing a list of possible words, matching their popularity vs
the level of competiton. That's the first step for a
professional.
Once your site has been made googlefriendly, all you need to do
is wait until the robots index your page for the keywords you
chose.
Conclusion:
"Googlefriendly = Design & Usability + Web Site Navigation +
Page Content + Keyword Research"
You should know the first rule of search engine optimization:
what's on YOUR web site should come before what you do anywhere
else.
read more visit http://thefreesite.co.nr
About the author:
If you realy appreciate my article you can link to us. To read
more visit http://thefreesite.co.nr - Free Tips on Adsense,Link
Popularity,Search Engine Submission and Optimization,Affiliates
and Other freebies.
Please mail me at maxhammer1901@gmail.com if you know a free
autoresponder site which provides atleast 30 free follow ups and
you can win a free e-book.
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