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An Action Plan For Marketing Your Web Site (Part 2)
ADD YOUR URL TO YOUR MARKETING MATERIALS A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their...
Building eCommerce Websites that work - Part 3
Copyright 2005 Richard Keir An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very...
Ecommerce Turnkey Sites
Turnkey host sites normally offer the complete package, which
normally includes hosting as well as products. Turnkey means an
already stocked business, depending on the store it might be
stocked with from 10 products to thousands.
These...
PROVEN ways to get Traffic to YOUR Site
What ever you do on the internet, you must bring traffic to your site. There are many reports, courses and ebooks written about internet marketing. Many of them are offering a magic or secret formula for quick and permanent traffic flow to you...
Seven Ways to Jump Start Your New Website
You've just got a new website and it looks beautiful, but unless you take some active steps to promote it, it will just sit there like a new car without any gas and empty tires. If you are not sure where to begin, here are seven steps that are free...
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How To Stop Your Site Disappearing Into The Void
Repetition is the key to getting your adverts and promotion
efforts noticed but when does repetition become over
saturation which inevitably leads to boredom? Boredom and
apathy. This is one of the biggest challenges you'll face
when promoting your site in the hit exchanges. So how do
you cut through this and get people to read your message and
take an interest in what your advertising?
There are three tips listed below on how to make your site
stand out and draw people in to see what you're offering,
but before reading and applying them, you might find it useful
to ask yourself this question: What would make a fellow
surfer visit my site even if the incentive of getting a visitor
back to their page didn't exist?
This last point is pivotal to successful hit exchange
promotion. The "What's In It For Me?" (WIIFM) factor has
already been satisfied to a large extent, by the fact that
the people that visit your page will be getting a guaranteed
hit back to theirs. You need to work hard to fuel their
desire, interest and curiosity even more!
So whilst using the tips listed in this article, try and shape
your hit exchange promotion with this in mind. It will help
you to come up with the biggest benefits that people will gain
from visiting your site AND reading your offer.
1) Be unusual
Create interest by writing curious, unusual headlines
with pizzaz! Wake people up. Surfers are often in a trance
like state and in a flow that you need to wake them out of.
In an article called "The Hypnotic Power Of Confusion", by
Dr.Joe Vitale, he speaks about the power of confusion to get
hold of people's attention, and more importantly to then embed
within their minds, suggestions as to what you'd like them to
do next.
123456789012345678901234567890123456789012345678901234567890
It's a hypnotic technique that helps to make the mind more
susceptible to commands and suggestions. If your interested
in finding out more about this, you'll find a treasure trove
of information at http://self-hypnosis.co.uk
I've tried it out and it seems to be working! "Are You
Eating A Banana Or Surfing For Credits?" Huh? "Download
Your Fre*e Report On How To Get The Most Out Of Your Hit
Exchange Promotion!". Does it work on you? Would you be
more likely to pay attention to this page and maybe even
download the report if you saw this headline whilst surfing?
Or would you, very quickly, click away from it?!
Headlines that speak directly to surfers are also good
attention grabbers. I've seen some nice examples of this
whilst surfing such as:
"Wake Up Surfers" (and lo and behold, I did wake up!),
"Attention Hi*t Exchange Surfers!" and
"Are You Still
Having Fun Clicking?"
2) Be original
It seems that every other page being promoted in the hit
exchanges is an affiliate site. Unless its for a relatively
new program or the program has a variety of sites you can
choose to promote, people are going to get weary of seeing the
same pages over and over and over again.
Whilst repetition is important so that people become aware
of a product or service, over saturation can sound the death
knell for your promotion activities.
If you're an affiliate, you need to create your own page, with
your own take on the benefits of the program, product or
service you're promoting. Write your own recommendation and if
possible, add on a freebie as an incentive for people to join
through YOUR link.
Or offer a free gift in exchange for people's email addresses
and then follow up with your product/program recommendations.
3) Be short & sweet
Shout out the largest benefit of what you're promoting as
soon as possible because unless your copy is particularly
engrossing, most surfers won't hang around long enough to read
it all.
Remember, you've only got 30 seconds max for your site to be
viewed and WIIFM is very much in full swing! The next page
and the guarantee of another visitor back to a surfer's site
all beckon.
But if you absolutely can not do with out long web copy, then
you need to give them a reason to remember your site, to
bookmark it and to come back later.
This may sound a bit "new agey", but here's a final tip. The
obvious reason why people use traffic exchanges is to get
visitors to see their sites, but this stems from a deeper
motivation.
Everyone who promotes their pages in the business related
categories of hit exchanges is most likely doing so because
they want to earn a living online and fulfil a dream of working
for themselves.
When you think about it in this way, you can't help but feel
a kind of kinship or bond with the owners of the sites that
you see as you surf. So wish them well as you look at their
sites and visualise people looking at your pages with
interest. By doing this you'll be increasing the success of
your campaigns and on a more practical note, don't forget to
give yourself regular breaks!
About the Author
---------------------------------------------------------------
Ofa Morgan is the owner of Blue Moon Offers, a site where you
can submit your articles, get free content and win a great
prize for your "rant 'n' rave". Find out how at:
http://www.bluemoonoffers.com. She's also a hit exchange
enthusiast and for more details on one of the top traffic
exchanges, visit: http://www.bluemoonoffers.com/wmq.html
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