|
|
A Theme-Based Website, Part 1- What Is It?
What is a theme-based website? The wave of the future. The best way to please increasingly savvy visitors AND search engines. A theme-based website is a site that is based on one specific theme or concept. Every page of the site focuses on a single...
Accepting Credit Cards on your Website
Most of the online websites you see nowadays are selling their products, services or their Auctions are accepting Credit Cards, which is making eCommerce, a Multi Billion Dollar Industry. This Article will tell you how you can do the same and join...
Driving Traffic to a Crafters Web Site
Ok. So you’ve got your website done and stocked with your crafts that you have put your heart and soul into. So you sit back and just wait for all those millions of people out there to come and buy. You check your email, check your stat counter and...
Easy Steps To Website Development and Promotion
One of the most important parts of establishing a new website is website development and promotion. For people to visit your new site, you have to attract them. After spending so much time drawing up your website, you must also think of ways to make...
Effective Ways to Promote Your Website
Promoting your website can be a daunting task: it feels like
there are thousands of ways to do it, but all of them take a lot
of time or money for no guaranteed return. To help solve this
problem, I've compiled a list of ten easy ways to promote...
|
|
|
|
|
|
|
|
Is your Website Doomed for Failure Before you've Built it?
One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don't think about keywords first your website is most likely to be doomed for failure - at least as far as search engines are concerned.
Visitors from search engines are the most targeted types of visitor that you could hope for. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.
When researching your keywords you need to make sure that you
1.Choose keywords that people are actually searching for. Don’t optimize your site for keywords that people rarely search on. 2.Choose keywords that are not too highly competitive - unless you're an SEO whiz that is
If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.
So, what's the best way to do keyword research? I've tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker but if you’re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.
Once you're logged into Wordtracker I recommend using the "Keyword Universe" to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords "internet marketing" Wordtracker returns 300 related keywords including "web site marketing", "promotion" and "online marketing".
Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on "web site marketing" Wordtracker returns 118 rows of keywords that include that phrase, for example "web site marketing", "web site marketing strategy", "web site online marketing" and more.
If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I'll just add the 118 results to my basket and continue on to Wordtracker’s "Competition Analysis".
At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally
tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.
Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.
Other important statistics provided by Wordtracker are:
24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:
Example 1 "marketing web site design" KEI - 54.256 Count - 46 24Hrs - 17 Competing - 39
Example 2 "web site marketing" KEI - 0.256 Count - 505 24Hrs - 171 Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number of visitors to my site.
Once you have finished researching and have a good keyword list, ensure that add your keywords to
- the page title - the h1 and h2 tags - the image alt tags - the keyword meta tags - the copy itself
Also make sure that you include the keywords in the anchor text when you are linking to your site from another site.
Going through this exercise of choosing keywords each time you set up a new website or create a new webpage will ensure that you have the best chance of getting targeted search engine visitors.
About the Author
Suzanne Morrison is the webmaster of Starting an Internet Business Visit her guide to Internet Marketing Promotion and Advertising to learn about more ways to promote your website
|
|
|
|
|
AddMe, Search Engine Optimization Submission Free Site Promotion ... |
A leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. |
www.addme.com |
  |
Promotion World: Free search engine submission and web site promotion |
Promotion World is a site for free search engine promotion, full of tips and tricks to help webmasters promote their sites for free! |
www.promotionworld.com |
  |
Free website promotion tutorial - A Promotion Guide |
*Web site promotion mistakes. Other methods *Banner ads *Click exchange programs *Web page design *FFA pages *Increase traffic with return visitors ... |
www.apromotionguide.com |
  |
Traffic Packages: Website Optimization, Search Engine Submission ... |
1 2 3 Submit PRO - Website Traffic Packages - annual search engine submission services plus free site HTML code optimization! |
websitesubmit.hypermart.net |
  |
Search Engine Optimization, Website Submission and Free ... |
We offer search engine optimization and site promotion tips as well as tools and resources useful for better placement / positioning in search engines. ... |
www.addpro.com |
  |
Free Web Submission: Free Search Engine Submission and Site Promotion |
Free Web Submission is the source for free search engine submission. We provide webmasters and site owners with free manual and auto submission to the ... |
freewebsubmission.com |
  |
FastSubmit - The Web's free search engine submission & website ... |
web site promotion : website promotion : submit site : submit url : search engine submission search engine promotion : search engine marketing : search ... |
www.evrsoft.com |
  |
@Submit!- Free URL Registrations-Web Site Promotion/FREE Add URL ... |
FREE URL submissions to more than 6 major directories and search engines! New-Million Pixel Ads now available. FREE WebSite promotion tips and much more! |
www.uswebsites.com |
  |
Search Engine Optimization and Search Engine Marketing |
Offers submission services, tools and information related to web site marketing. Located in Naaldwijk, Holland. |
www.1-hit.com |
  |
Web Site Promotion Guide |
The Smart Webby Website Promotion Guide is a collection of articles, tips, guidelines and resources on how to promote your website and increase website ... |
www.smartwebby.com |
  |
Web Site Promotion Guide - Web Developer's Journal |
Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
www.webdevelopersjournal.com |
  |
FirstFound UK - search engine consultants |
UK based search engine consultants offering optimisation, submission and monitoring services. Free reports offered showing how your web site is ranked by ... |
www.firstfound.co.uk |
  |
Site Promotion.ca - Website Marketing Resources, Tips and Services ... |
Sitepromotion. ... SitePromotion.ca · Search Engine Optimization · PayPerClick · Email Marketing · Offline Promotion · General Tips ... |
www.sitepromotion.ca |
  |
IBP: website promotion software, search engine submission software ... |
IBP is a suite of more than 15 professional website promotion software tools for search engine submission, search engine optimization, link popularity and ... |
www.axandra-web-site-promotion-software-tool.com |
  |
Web Site Promotion, Marketing and Link Popularity |
Offers web design plus optimization, submittal, monthly maintenance and link popularity services. |
www.1-sun-web-site-promotion.com |
  |
BigNoseBird.Com's Site Promotion Page |
How to try and promote your site on the web. ... PICK A PAGE AND, =========================, Home, =========================, Squawk: Recent News ... |
bignosebird.com |
  |
Politics and Technology: Site Promotion Checklist |
Site Promotion Checklist. Over at TechSoup, Leanne Bergey has a great checklist for launching a new website. Everything from the free and easy to more ... |
www.politicsandtechnology.com |
  |
Dotster : Other Products : Local Site Promotion |
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among ... |
www.dotster.com |
  |
Web marketing Australia |
Internet marketing strategies 4 Web marketing Australia, Web site promotion by organic search engine optimization 4 Web Marketing Australia, consultant, ... |
www.4webmarketing.biz |
  |
Ranks.nl SEO Consultancy and Web site Promotion Tools |
Priority search engine submissions and website promotion tools. |
www.ranks.nl |
  |
|