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5 Ways To Get Other Websites To Link To Yours
In-bound links from other web sites to yours provide two avenues to success for your site.
First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web...
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to...
How do I promote my Website?
How do I promote my Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard...
Keys to Increase Your Website Search Engine Ranking
Copyright 2005 Peter Tarrida del Marmol
When we are talking about search engine ranking, the first thing
you need to think about is the market place. Many people ask
themselves, how many keywords should I put in my anchor text?
What is the...
Website Promotion's Five Keys to Success.
In this day and age there is so much information and spam out
there. I read somewhere that we see over 3,000 advertisements a
day. When your senses get overloaded you start to go numb to it.
Advertisers are trying harder and harder to trick you...
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Should You Submit your Web Site to Yahoo! ?
By even the most conservative estimates, Yahoo! is the single largest search directory in terms of overall quantity of searches. This is due to a number of factors including its early entrance onto the Web (1994), the popularity of its value added services (e.g. Yahoo! Mail, Yahoo! Messenger, and My Yahoo!), and the overall quality of its directory listings. So what does the large quantity of searches performed at Yahoo! mean for sites that are listed in the directory? It means that, with a good listing, a Web site can expect to receive a good amount of targeted, keyword-specific traffic. In fact, Yahoo! is so confident that it can generate traffic for Web sites that it now charges submission and annual listing fees for commercial sites listed in its directory. (Yes, you read correctly, annual listing fees).
Yahoo! uses human beings to organize the Web. These human editors find sites or review submissions, then, if the sites are of sufficient quality, place those sites in one or more categories that are relevant to them. Beginning in November 2000, Yahoo! implemented a mandatory submission fee for the review of commercial sites. This fee only guaranteed that an editor of the Business Express service, as it was then named, would review the site within seven business days. It DID NOT guarantee a listing in the directory, only that a site would be reviewed. At the time, a lot of Webmasters felt that this was extortion, but for many businesses, it was a relief, because the previous submission process had no specific
time frame for review. In fact, the average review time before the introduction of the Business Express service was two to three months.
Now known simply as, "Yahoo! Express", this service is the sole avenue for commercial businesses to submit sites to the directory, and it initially costs $299. But, as of December 28, 2001, there is a new wrinkle in the fold. Yahoo! now charges an annual listing fee. Any commercial site submitted through the Yahoo! Express service after December 28, 2001 will be charged an annual listing fee of $299. Simply put, if a commercial site doesn't pay the annual fee, that site's listing is removed from the Yahoo! directory. Commercial sites submitted before December 28, 2001 are off the hook; They will remain in the directory but will not have to pay the annual listing fee.
So, now for the big question: Is a Yahoo! listing worth paying the initial $299 submission fee and the annual listing fee? That depends. Are you confident enough that your site is of sufficient quality to be listed? Can you afford to gamble for a year to test whether your listing is paying off? Do you know how to get a good listing - one that will generate more traffic for you? Before even considering submitting, these questions need to be addressed and answered.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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