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Kick-In-The-Pants Job Search
Believe it: three obstacles will hold you back from your ideal job -- your résumé, you, and your job-search methods. There’s no hidden formula; there’s no bribery needed; there’s no one standing in front of employment — other than YOU!
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Organization and the Opposite Sex
In many of the companies I have worked in, there is a very high proportion of male managers to females. This causes a major challenge in the work environment, (although many of them are unaware it is an important issue).
The women know that...
Six-figure Professionals: Their Seven Secrets
In my work with hundreds of coaches, consultants, and small business owners, I have found that there are specific actions that have created their success. Here are seven success elements that they use effectively to earn $100,000 plus a year. By...
The Game Plan – the Difference Between Small Business Success and Failure
It is an American dream to own a business. But sadly, according to the U.S. Department of Commerce, only 1 in 5 businesses is still in business 5 years after it opens.
A business needs a great business plan, but it doesn’t give management...
Turning Keyboarding Skills Into Cash!
Most with excellent keyboarding skills wonder if it is possible to use this talent in a home business venture.
Unfortunately, many would be entrepreneurs often fall prey to the misleading ads on and off-line recruiting work at home typist....
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How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.
Step #1 - Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses.
Step #2 – Identify your ideal referral client – In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that makes a great referral.
Step #3 – Create and communicate your core referral message – you must be able to easily explain the value you can bring to anyone who is referred. “We show estate attorneys how to become famous.”
Step #4 – Design a referral education system – When you meet with a potential referral source you can substantially increase the number and quality of referrals if you systematically educate them on: Who makes a great referral, what’s in it for them to provide a referral, how to refer you, and the exact steps you plan to take with that referral
Step #5 – Outline your
referral lead offer and system – this is the heart and soul of the system. This is where you devise the creative offer that makes people want to refer you. Example: Earn a 100% refund on your tax return preparation when you refer 4 people who become clients.”
Step #6 – Create a referral conversion strategy – what good are referral leads if they don’t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What do you do with a lead when the phone rings?
Step #7 – Identify a referral follow-up strategy – to bring your referral system full circle you need to devise two follow-up steps. 1) a way to continue to market to your referral leads that don’t immediately turn into clients and 2) a way to systematically communicate the progress of a referral back to your referral sources to keep them motivated.
Copyright 2004 John Jantsch
John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Create the Ultimate Small Business Marketing System in 7 Simple Steps” by visiting http://www.DuctTapeMarketing.com
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