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6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.
Well, I've been placing solo ads in various marketing ezines for 5...
Get Organised and Transform Your Life
It takes effort to get results, and not just any effort, it takes smart effort. You cannot expect to achieve anything without doing something. Unfortunately in our society today, people are making an enormous effort to keep themselves busy all...
Small Business Q & A: What's In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? -- Randy P. A: What's in a name? When it comes to your business, Randy,...
Small Corporate Offering Registration (SCOR)
The Small Corporate Registration was designed specifically for
small businesses. It allows small companies to raise equity or
debt capital publicly without having to register with Securities
and Exchange Commission. It is designed to streamline...
Stress in the Workplace
Why are you so busy? Do you really have too much work? Is work so important to you that you'll sacrifice just about anything in your life to get the job done? Even if it's at the expense of your health and your relationships? Stress in the...
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Small Business Essentials: Start Here
Thinking of starting a business on line? If so there are two things you absolutely must commit to before ever opening shop on the web. Any one who refuses to realistically consider these two factors should not be in business. That may sound a bit rough, but the glut of businesses on line that ignore these factors will soon come to an end as customers demand service in return for their dollars.
The first factor in determining whether you should even be doing business on line is your ability to develop a site that addresses the needs of prospective customers. Is your site intuitive? That is, is it sensitive to the needs and abilities of the average person using the site? After all, what makes sense to you might be as clear as mud to the next guy.
One inexpensive way to test is to ask acquaintances of varying abilities to test drive your site. Observe their interactions with your website and ask for feedback throughout the process. You must be open to receiving honest critiques and be willing to use that information to make improvements. The easier your site is to use, the wider audience appeal it will have.
The other essential consideration, and the most important, is your willingness to commit to providing good customer service. If you are a novice to business, take the time to educate yourself. Furthermore, if you want to make money but don't want to deal with people, you should get a factory job or something that doesn't involve the general public, because business ownership is not for you.
One of the first rules of doing business is that word of mouth
advertising will make or break your business and bad news travels fast. If you doubt this, just ask one of the millions of people in network marketing. Their primary form of advertising is word of mouth.
If you don't want to answer the phone, either hire someone or outsource the job. Again, if neither one of these are an option you are willing to consider, you should not be in business, especially on line.
There is nothing more frustrating to customers than trying to navigate a difficult website, except encountering nonexistent or worse, unresponsive customer service when trying to repair problems encountered maneuvering through a difficult site. Talk about adding insult to injury!
If you are willing to take the time and effort required to build a good site while providing quality customer service, your chances of succeeding in the world of on line business long term are better than most. Remember, word of mouth advertising is essential to your success, and good word of mouth comes from satisfied customers.
Summary
Thinking of starting a business on line? If you are a novice to business, take the time to educate yourself. Remember, word of mouth advertising is essential to your success, and good word of mouth comes from satisfied customers.
About the Author
Bio:
Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com
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