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Internet Basics - Getting Started
Everyone must be a beginner at something sometime in his life. And at some point, all of us were new to the internet. Even the most arrogant webmaster who can create sites with his eyes closed was, once, struggling with the concepts of the vast...
REVIEW: WACOM INTUOS 3 TABLET
Drawing or making any work art through a computer is a very tough job, especially for beginners. Using the mouse in forming shapes, changing thickness, changing colors, erasing and switching from one command to the other is lot of work and needs...
Small Business Q & A: What Does Your Website Say About Your Business?
Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website? -- Robin C. A: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the...
Ten Things I Learned the Hard Way: A Guide to Building Software
Somewhere in the mid 90's, my company, Brook Group, underwent rapid growth as it converted from being an advertising and design firm to a web services firm. We were running 3 shifts at the time and we only had one manager: me. Coming from a design...
The Purpose of Anti-Virus Software
Anti-virus software is software that you install on your
computer so that you can be alerted when you have a virus.
Anti-virus software will help to keep your computer safe against
worms, viruses, Trojan horses, and other uninvited programs.
...
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Avoiding the Delete Button - How To Make Your Email Campaign Pay Off
Have you noticed? It's becoming harder and harder to get a good response out of email campaigns. Why? The more popular an advertising method becomes, the more overused it gets. When that happens, customers develop an "immunity". They are so overwhelmed by the dozens, or even hundreds, of emails that pop into their inboxes that they simply hit the delete button without even giving it a second thought.
So how do we, as Internet marketers, battle their complacency? There are several ways that have been proven to increase customer response.
I'll assume that you already have a customer-focused, sales-oriented Web site; and that your offer is a solid one that shows value.
1. Use Short, Concise Subject Lines - While personalization has been shown to increase response rate, there are several things that have been proven to decrease it. Long subject lines are one. Try to keep yours at 40 characters or under. Why? Many email programs cut off longer subject lines. Also, avoid "hyp-ish" subjects. The more personal you are, the better. Exclamation points, the word "free" and other trigger words such as "boost" and "skyrocket" are a sure ticket to the delete file.
2. K.I.S.S. - Remember this acronym? Keep It Simple Stupid. It applies to emails, too. Don't piddle around. Get your benefits in front of the reader immediately. Likewise, it is important to note that shorter emails have proven to out perform longer ones. It is doubtful that you'll actually sell anyone from your email ad - rather, aim to pique the reader's interest, and get him/her to click to your site.
3. Timing Is Everything -
Didn't think that mattered? Oh! It does! The day of the week, and the time of the day all play a significant role in how effective your campaign is. For example: almost everyone is in a rush in the morning hours. This gives a greater chance that they will delete any email they do not absolutely have to read. Take note of your target customer's typical schedule, and send your emails during their "off times".
4. Give A Deadline - One simple instruction to act before a certain date can make or break your success. Don't neglect this vital element!
5. Consider HTML - These days, most email programs are HTML compatible. In fact, over 90% of customers can receive HTML emails. Color - whether in print or on the Web - always increases readability (if done tastefully). Consider having your email converted to HTML to make it stand out in the sea of plain text messages.
6. Give It A Break - Rather than writing long paragraphs (even a 3 sentence paragraph formatted at 65 characters per line looks long), write in short 1 or 2 sentence blips. This is easier on the eyes of the reader, and doesn't take nearly as long to digest.
The competition for your customer's attention is growing greater by the day. Refining your email campaign can help you avoid the delete button, and reap greater profits.
About the Author
Diane Hughes is an accomplished internet entrepreneur and editor of the popular ProBizTips Newsletter. Subscribe to her newsletter for more tips, tricks, and secrets of the trade -- plus get HUNDREDS of eBooks, software and tools just for subscribing! http://viralmarketzone.com/diane
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
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Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
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Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
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Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
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Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
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Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
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Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
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freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
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Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
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Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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