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Carnivore
There have been a number of stories in the press lately about a system called Carnivore (what a great name). This is a hardware/software system designed by the FBI to intercept emails at an ISP so they can be used in a criminal investigation. ...
Challenge Response Spam Filters Explained
As the flood of spam increases end users are looking for new and more efficient solutions to block spam. In turn software developers are knocking themselves out trying to come up with the killer app that will stop spam forever. For several years...
Nucleus Kernel for FAT & NTFS data recovery software
Nucleus Technologies.com offers a complete range of data recovery software and utilities for various Platforms including Windows operating system and supports various file systems including FAT16, FAT32, NTFS, NTFS5, The Hard Drive Data Recovery...
Web Conferencing Tool - Reduce Your Communication Costs
For most people in business, meetings are a necessary evil. Stop for a moment and consider how much hosting or attending meetings cost your business and you may be in for a surprise; precious time spent traveling to and from the meeting location,...
Why Your Site Needs Fresh, Relevant Content
It is said that content is king, but today 'fresh, relevant content' is the master - or is it? Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on...
 
Avoiding the Delete Button - How To Make Your Email Campaign Pay Off

Have you noticed? It's becoming harder and harder to get a good
response out of email campaigns. Why? The more popular an advertising
method becomes, the more overused it gets. When that happens,
customers develop an "immunity". They are so overwhelmed by the
dozens, or even hundreds, of emails that pop into their inboxes that
they simply hit the delete button without even giving it a second
thought.

So how do we, as Internet marketers, battle their complacency? There
are several ways that have been proven to increase customer response.

I'll assume that you already have a customer-focused,
sales-oriented Web site; and that your offer is a solid one that shows value.

1. Use Short, Concise Subject Lines - While personalization has been
shown to increase response rate, there are several things that have
been proven to decrease it. Long subject lines are one. Try to keep
yours at 40 characters or under. Why? Many email programs cut off
longer subject lines. Also, avoid "hyp-ish" subjects. The more
personal you are, the better. Exclamation points, the word "free" and
other trigger words such as "boost" and "skyrocket" are a sure ticket
to the delete file.

2. K.I.S.S. - Remember this acronym? Keep It Simple Stupid. It
applies to emails, too. Don't piddle around. Get your benefits in
front of the reader immediately. Likewise, it is important to note
that shorter emails have proven to out perform longer ones. It is
doubtful that you'll actually sell anyone from your email ad -
rather, aim to pique the reader's interest, and get him/her to
click to your site.

3. Timing Is Everything -


Didn't think that mattered? Oh! It
does! The day of the week, and the time of the day all play a significant
role in how effective your campaign is. For example: almost everyone
is in a rush in the morning hours. This gives a greater chance that
they will delete any email they do not absolutely have to read. Take
note of your target customer's typical schedule, and send your
emails during their "off times".

4. Give A Deadline - One simple instruction to act before a certain
date can make or break your success. Don't neglect this vital
element!

5. Consider HTML - These days, most email programs are HTML
compatible. In fact, over 90% of customers can receive HTML emails.
Color - whether in print or on the Web - always increases readability
(if done tastefully). Consider having your email converted to HTML to
make it stand out in the sea of plain text messages.

6. Give It A Break - Rather than writing long paragraphs (even a 3
sentence paragraph formatted at 65 characters per line looks long),
write in short 1 or 2 sentence blips. This is easier on the eyes of
the reader, and doesn't take nearly as long to digest.

The competition for your customer's attention is growing greater
by the day. Refining your email campaign can help you avoid the delete
button, and reap greater profits.

About the Author

Diane Hughes is an accomplished internet entrepreneur and
editor of the popular ProBizTips Newsletter. Subscribe to
her newsletter for more tips, tricks, and secrets of the
trade -- plus get HUNDREDS of eBooks, software and tools
just for subscribing! http://viralmarketzone.com/diane

 

Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
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Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
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