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Forum Software 101 - Why It is Vitally Important to Choose the Best Software to Run your Forum
When you go through all of the work and trouble to set up your own forum, you don't want anything to get in the way of its success... especially your forum software. Because of this, it is incredibly important for you to have a good forum software...
Niche Software Steals Microsoft's Thunder
When you think of software and personal computers (PCs), you think Microsoft. The global software giant dominates the PC market in both penetration and pocketbook. It seems you can't go a single day without seeing at least one news story and...
Preparing for a Career in Information Technology
So you want to work in the Information Technology field? In this article i'll provide some advice to those seeking employment in this field. Keep in mind these are my opinions, others may agree or disagree. Mechanic or Engineer? The first...
What Is Computer Programming Anyway?
Computer programming in plain language, is giving instructions to a computer to do something. Technically it is actually giving instructions to the microprocessor - the brain of a computer. If the instructions are only for the microprocessor,...
Why Do I Need Anti Virus Software For My Computer?
If you've recently purchased a computer, or are just learning about using email and the internet, you may have heard about computer viruses and anti-virus software. You may be wondering if this is something that you should be concerned about, and if...
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Avoiding the Delete Button - How To Make Your Email Campaign Pay Off
Have you noticed? It's becoming harder and harder to get a good response out of email campaigns. Why? The more popular an advertising method becomes, the more overused it gets. When that happens, customers develop an "immunity". They are so overwhelmed by the dozens, or even hundreds, of emails that pop into their inboxes that they simply hit the delete button without even giving it a second thought.
So how do we, as Internet marketers, battle their complacency? There are several ways that have been proven to increase customer response.
I'll assume that you already have a customer-focused, sales-oriented Web site; and that your offer is a solid one that shows value.
1. Use Short, Concise Subject Lines - While personalization has been shown to increase response rate, there are several things that have been proven to decrease it. Long subject lines are one. Try to keep yours at 40 characters or under. Why? Many email programs cut off longer subject lines. Also, avoid "hyp-ish" subjects. The more personal you are, the better. Exclamation points, the word "free" and other trigger words such as "boost" and "skyrocket" are a sure ticket to the delete file.
2. K.I.S.S. - Remember this acronym? Keep It Simple Stupid. It applies to emails, too. Don't piddle around. Get your benefits in front of the reader immediately. Likewise, it is important to note that shorter emails have proven to out perform longer ones. It is doubtful that you'll actually sell anyone from your email ad - rather, aim to pique the reader's interest, and get him/her to click to your site.
3. Timing Is Everything -
Didn't think that mattered? Oh! It does! The day of the week, and the time of the day all play a significant role in how effective your campaign is. For example: almost everyone is in a rush in the morning hours. This gives a greater chance that they will delete any email they do not absolutely have to read. Take note of your target customer's typical schedule, and send your emails during their "off times".
4. Give A Deadline - One simple instruction to act before a certain date can make or break your success. Don't neglect this vital element!
5. Consider HTML - These days, most email programs are HTML compatible. In fact, over 90% of customers can receive HTML emails. Color - whether in print or on the Web - always increases readability (if done tastefully). Consider having your email converted to HTML to make it stand out in the sea of plain text messages.
6. Give It A Break - Rather than writing long paragraphs (even a 3 sentence paragraph formatted at 65 characters per line looks long), write in short 1 or 2 sentence blips. This is easier on the eyes of the reader, and doesn't take nearly as long to digest.
The competition for your customer's attention is growing greater by the day. Refining your email campaign can help you avoid the delete button, and reap greater profits.
About the Author
Diane Hughes is an accomplished internet entrepreneur and editor of the popular ProBizTips Newsletter. Subscribe to her newsletter for more tips, tricks, and secrets of the trade -- plus get HUNDREDS of eBooks, software and tools just for subscribing! http://viralmarketzone.com/diane
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Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
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Free Software Downloads and Software Reviews - Download.com |
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www.download.com |
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Computer software - Wikipedia, the free encyclopedia |
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Shareware.com - Search for shareware programs and free software ... |
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Computer Software in the Yahoo! Directory |
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IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
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Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
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FSF - The Free Software Foundation |
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Apple - Software |
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Open Directory - Computers: Software |
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freshmeat.net: Welcome to freshmeat.net |
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Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
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Sun Software |
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Internet Real Estate.com -- owns and operates a portfolio of the ... |
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Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
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Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
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IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
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Opera web browser: Homepage |
Copyright � 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
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Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
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