|
|
|
Easy Web Page Watcher Watches Web Pages For You
Too many days I found myself constantly checking the same financial news web pages for any news about the companies I was currently invested in. Between clicking on these web pages and constantly clicking on other financial web pages to obtain stock...
I - I - iMac! Hype Meets Analysts
What new product gets more press attention than a new Porsche? What can generate more buzz than bear at a beehive? It's a bird, it's a plane . . . it's super fruit! Apple Computer can and does get that kind of attention, and it does so regularly. ...
PC to Phone VoIP over Dial-Up
So you've heard that you can use your computer to make cheap long-distance calls over the Internet. Maybe you've even tried it. Chances are though that if you've attempted VoIP calls over a dial-up connection, you've experienced intermittent...
Spyware Statistics -- What's New in May 2005?
The results of Spy Audit survey made by ISP Earthlink and Webroot Software are still fresh in memory of IT security experts. The study lasted for the whole last year; more than 4.6 million system scans were made in 2004. On May 3, 2005 the Webroot's...
Three Critical Success Traits Shared By "Mom & Pop" Type Web Sites That Are Earning $100,000 to $600,000 Every Year
Interestingly, the one point that kept coming up again and again, sometimes two or three times in a single interview, was that all of these successful site owners confess they could have been earning a MUCH bigger income MUCH faster had they only...
|
|
| |
|
|
|
|
|
|
Avoiding the Delete Button - How To Make Your Email Campaign Pay Off
Have you noticed? It's becoming harder and harder to get a good
response out of email campaigns. Why? The more popular an advertising
method becomes, the more overused it gets. When that happens,
customers develop an "immunity". They are so overwhelmed by the
dozens, or even hundreds, of emails that pop into their inboxes that
they simply hit the delete button without even giving it a second
thought.
So how do we, as Internet marketers, battle their complacency? There
are several ways that have been proven to increase customer response.
I'll assume that you already have a customer-focused,
sales-oriented Web site; and that your offer is a solid one that shows value.
1. Use Short, Concise Subject Lines - While personalization has been
shown to increase response rate, there are several things that have
been proven to decrease it. Long subject lines are one. Try to keep
yours at 40 characters or under. Why? Many email programs cut off
longer subject lines. Also, avoid "hyp-ish" subjects. The more
personal you are, the better. Exclamation points, the word "free" and
other trigger words such as "boost" and "skyrocket" are a sure ticket
to the delete file.
2. K.I.S.S. - Remember this acronym? Keep It Simple Stupid. It
applies to emails, too. Don't piddle around. Get your benefits in
front of the reader immediately. Likewise, it is important to note
that shorter emails have proven to out perform longer ones. It is
doubtful that you'll actually sell anyone from your email ad -
rather, aim to pique the reader's interest, and get him/her to
click to your site.
3. Timing Is Everything -
Didn't think that mattered? Oh! It
does! The day of the week, and the time of the day all play a significant
role in how effective your campaign is. For example: almost everyone
is in a rush in the morning hours. This gives a greater chance that
they will delete any email they do not absolutely have to read. Take
note of your target customer's typical schedule, and send your
emails during their "off times".
4. Give A Deadline - One simple instruction to act before a certain
date can make or break your success. Don't neglect this vital
element!
5. Consider HTML - These days, most email programs are HTML
compatible. In fact, over 90% of customers can receive HTML emails.
Color - whether in print or on the Web - always increases readability
(if done tastefully). Consider having your email converted to HTML to
make it stand out in the sea of plain text messages.
6. Give It A Break - Rather than writing long paragraphs (even a 3
sentence paragraph formatted at 65 characters per line looks long),
write in short 1 or 2 sentence blips. This is easier on the eyes of
the reader, and doesn't take nearly as long to digest.
The competition for your customer's attention is growing greater
by the day. Refining your email campaign can help you avoid the delete
button, and reap greater profits.
About the Author
Diane Hughes is an accomplished internet entrepreneur and
editor of the popular ProBizTips Newsletter. Subscribe to
her newsletter for more tips, tricks, and secrets of the
trade -- plus get HUNDREDS of eBooks, software and tools
just for subscribing! http://viralmarketzone.com/diane
|
|
|
|
|
| Tucows Downloads - Download Freeware and Shareware Software |
| Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
| www.tucows.com |
|
| Free Software Downloads and Software Reviews - Download.com |
| Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
| www.download.com |
|
| Computer software - Wikipedia, the free encyclopedia |
| This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
| en.wikipedia.org |
|
| Shareware.com - Search for shareware programs and free software ... |
| Search for shareware programs from more than a dozen downloadable software directories. |
| www.shareware.com |
|
| Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
| Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
| www.jumbo.com |
|
| Computer Software in the Yahoo! Directory |
| Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
| dir.yahoo.com |
|
| IEEE Software |
| IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
| www.computer.org |
|
| Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
| ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
| downloads.zdnet.com |
|
| FSF - The Free Software Foundation |
| Free software is a matter of liberty not price. Think of "free" as in "free speech". |
| www.fsf.org |
|
| Apple - Software |
| Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
| www.apple.com |
|
| Open Directory - Computers: Software |
| In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
| dmoz.org |
|
| freshmeat.net: Welcome to freshmeat.net |
| About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
| freshmeat.net |
|
| Software - GNU Project - Free Software Foundation (FSF) |
| Listing of the GNU software packages. |
| www.gnu.org |
|
| Sun Software |
| Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
| www.sun.com |
|
| Internet Real Estate.com -- owns and operates a portfolio of the ... |
| SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
| www.internetrealestate.com |
|
| Joel on Software |
| A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
| www.joelonsoftware.com |
|
| Amazon.com Software: Computer & video games, business, accounting ... |
| Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
| www.amazon.com |
|
| IBM Software - Home Page |
| IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
| www.ibm.com |
|
| Opera web browser: Homepage |
| Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
| www.opera.com |
|
| Google Directory - Computers > Software |
| Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
| www.google.com |
|
|