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Informative Articles

Basics of Scanning
Are you getting exasperated with all the stacks of negatives and prints warping into unruly shapes and colors that’s been holding your desk drawer hostage but haven’t got the heart to deposit them into the dark recesses of your attic/basement? Fret...
HelpDesk & Asset Management Software - Top Reasons for Why You Need One
Your company will have hardware like PCs that come under various warranty periods. Do you know which batch of PCs are under warranty & the number of PCs for which the warranty is about to expire (so that you can plan for an AMC)? Can you split up...
How To Write Irrestible Email Copy
If you've been online for very long, and have clicked on any of the major marketing sites, you've probably seen headlines that promise, "Write Hypnotic Copy That Guarantees Sales!" or "The REAL Secrets of Writing That Will Make Customers Get...
Microsoft Business Solutions Products Customization - Overview for Developer
In the end of the 20-th century and early 2001 - Microsoft purchased Great Plains Software, then Navision (Denmark based software development company). At this time Great Plains Software already was active ERP applications consolidation player -...
Overcoming Procrastination And Starting Your Software Project
Many independent developers have the problem of procrastinating on getting started on their own software projects because they don't know where to start or which idea to work on. A flurry of indecision and uncertainty or desire for instant...
 
Quick, Helpful Tips for Direct Mail

Make Your Offer Irresistible - All good copywriters
will tell you, the secret to great copy is to make it
impossible to say "No"!

Find the Good in Everything - Rather than try to hide
negative sides to your product, try making them known
with a positive twist.

Stay Focused - Product or Audience. Keep your
advertising focused. The wider your scope, the easier
it gets to lose your reader.

What, Where, Why, Who or How - One of the quickest ways
to grab attention, is to pose a question to your
readers they can't help but answering.

Tell Them What They Know - Another way to get your
reader interested is to state a negative fact that your
reader already knows, and offer a solution.

Just the Facts Ma'am - Although "Power" words are great
eye catchers and help the flow of your copy, nothing
beats providing facts and product details.

Be Sincere - People can spot phonies and phony copy
just as easy.

No Fear? Wrong! - Fear makes a great motivator. Fear of
missing a great deal or fear of what can happen without
your product.

Be Personal - Address you reader in the first person.
In


many situations the "human touch" is a great benefit
as well.

Don't Write A Book - Direct Mail, whether in online or
off, needs to be just that, "Direct". Don't waste time
with "warm-up" text.

Flattery Will Get You Everywhere - Vanity will serve
its purpose, as long as you don't overdo it.

Use Power Words - Use words proven catch their eye and
them to buy.

Easy Respond Procedures - In Direct Sales especially,
you want to make it easy and obvious how they can
respond to your offer, while you have they're
attention.

Showcase Your Guarantee - With the overwhelming
abundance of Internet and Mail Fraud plaguing us,
people need a guarantee.

Offer Insider Information - People like to think they
are getting something Exclusive or Special.


About the Author

Wild Bill Montgomery
ATTENTION: Are You In Business On The Internet?
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Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
Shareware.com - Search for shareware programs and free software ...
Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
www.google.com
 
 

 
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