|
|
7 Key Email Marketing Tactics
Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose...
CRM Software Systems and the CRM misconception
CRM is the accepted purpose of Customer Relationship Management is to enable
organizations to better manage their customers through the
introduction of reliable processes and procedures for
interacting with those customers.
In...
Email Overload
Email overload is such a big problem that I believe your Site Pro News subscribers would love to read several practical tips for coping. If you wish to publish this article in Site Pro News, please feel free to include it entirely or edit as you...
How To Take Care Of Your Laptop Computer
As the proud owner of a laptop computer, you'll want to keep your machine in the best possible condition. Aside from cleaning your screen and dusting the keyboard, however, you'll need to take a few extra steps to maintain your laptop's health: ...
Windows Screensavers Explained
In this article you will find some background information about screensavers and their history. You will also learn how Windows screensavers differ from other programs and how you can use it to your own advantage. Also there are some tips for...
|
|
|
|
|
|
|
|
THE INTERNET IS ALIVE!
The Internet is:
- NOT an information highway for cruising
- NOT a library for reading
- NOT a game board for playing
- NOT a resort beach for surfing
- NOT a medium for chatting
- NOT a shopping center for buying
The Internet is nothing like a newspaper, magazine, radio, CD, movie or TV. It can not be compared to anything we know from previous experience. It is a dynamic, thriving, chaotic, growing, learning organism. It has:
- A Skeleton
- A Circulatory System
- A Nervous System
- Organs
The whole system may be called:
- A Global Society
THE SKELETON The skeleton, which supports the Internet, does not consist of the physical "backbones," wires, cables modems, computers and other high-tech components. It is the broad overall system for the communication of ideas. The skeleton is mental.
Upon this skeleton is placed a circulatory system to give the system life, a nervous system to control its life, and various organs to make it a useful, living, expansive, global creature.
* The Internet is alive! It's all mental.
THE CIRCULATORY SYSTEM Like humans, the Internet has pumps to keep it alive. But the Internet differs from humans in 2 ways:
Humans have 1 pump - the heart. The Internet has millions of pumps: Each Internet site is a pump.
The human pump PUSHES blood to bring oxygen to organs of the body. Each Internet pump PULLS people to it with ideas
* The Internet is alive! Ideas are its lifeblood.
THE NERVOUS SYSTEM The nervous system of the Internet is remarkably similar to the human nervous system, except that it works with people rather than neurons. The human nervous system consists of billions of neurons, each receiving signals from other neurons. When the sum of the signals at a neuron exceeds a certain threshold, it "votes" in favor of some action. It's like a town-hall meeting: majority rules.
The nervous system of the Internet is composed of people instead of neurons, each making choices with their browsers and other software. Here too, majority rules: user actions determine what happens on the Internet.
* The Internet is alive! People are its masters.
THE ORGANS Internet organs are intellectual, of course. Because the Internet is so young, it does not yet have a fully developed set of organs. Organ development is occurring in phases:
1 - Technological:-
This first phase started in the '60s when ARPANET, the forerunner of the Internet, was developed by ARPA (Advanced Research Project Agency) in the Defense Department. This organ was a means for defense contractors, universities, laboratories and others involved in defense work to exchange ideas via a network that was secure. Because it was decentralized and did not have a central control point, parts of the network could be bombed without affecting the rest of the network. Research
In the '80s, ARPANET expanded into a full-blown research network connecting our universities and industrial laboratories. It was renamed the Internet. This research organ is still powerful today - though you may not realize it because of the excessive hype of business boosters.
2 - Business:
This organ began its development in the early '90s. But it did not grow much until 1995, when the Internet was privatized. Since then the business organ has been growing like Topsy.
3 - Social, Political, Cultural:
The Internet is not only for
business. Already you find such things as cancer support groups, art shows, concerts, voting. Many organs that are now in development, will be just as important, and perhaps more important than the business organ.
* The Internet is alive! A network for learning.
THE GLOBAL SOCIETY Not only is the Internet a living organism, it is a living society comprised of living people. People on the Internet form networks to make choices and to learn.
1 - People Network
The Internet is not merely a living creature. It's a living society. Every aspect of its life is caused by people, not machines. The machines are there only to enhance relationships among people. Don't be distracted by robots. All of them are servants of people.
The Internet is not a highway for information, but a network for the flow of ideas, for learning. Everything is mental, not physical. Everything happens fast, because communication is instantaneous.
2 - Chaotic Idea Flow
Ideas flow through the Internet in unpredictable ways. Very unlike TV. On TV, the advertiser does not bother with ideas. He sends "information" one way - direct to you. On the Internet, all people may partake in the flow of ideas. As a result ideas on the Internet may:
BRUSH - One idea doesn't meet another idea, but brushes it slightly. They may warm each other as a result. Sometimes the brush enhances further development of one of the ideas.
MERGE - Two ideas, when brought together produce a bigger, richer idea. They feed on each other and mushroom into something better
COLLIDE - Ideas may come from opposite directions and bang into each other to produce sparks. The sparks may lead to brilliant breakthroughs.
Brush, merge, collide. These are only suggestions of the possibilities. Serendipity occurs in all places and at all times, making possibilities infinite. I visit a site and like its format. I copy it with a little modification, as my own. Someone else visits my site and makes further changes for her purpose. I send email to a colleague making a suggestion; he modifies it and uses it for a very different purpose. It's as though you're part of a never-ending brainstorming session.
3 - Personal Choice
People are individuals on the Internet. They are autonomous. They make choices. Something they can not do when watching TV. On the Internet a person may:
ACT - Initiate any type of action: go to any site, start his own site, send a message to anyone. On TV, only the advertiser may ACT
REACT - Respond to another's action: buy something, reply to a message. REACT is all a TV watcher can do
INTERACT - Be part of a to-and-fro exchange: a dialogue, a discussion, a transaction. This is one of the most important characteristics of the Internet, one that gives it power
Act, react, interact. They represent various aspects of the power of a person to be an individual. The Internet, unlike TV, awards each person with the gift of autonomy. And each person uses it. Each person has choice. The consumer, unlike the consumer of the Industrial Society, has power.
* The Internet is alive! It places power in people.
About the Author
Paul -the soarING- Siegel is a provocative Internet speaker and author of HELPFULNESS MARKETNG, a book stressing learning, cooperation and community. Learn about it at http://www.learningfountain.com/helpfulnessmarketing.htm Subscribe to newsletter, LearningFOUNT; send blank email to: mailto:LearningFOUNT-subscribe@topica.com.
|
|
|
|
|
Tucows Downloads - Download Freeware and Shareware Software |
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download. |
www.tucows.com |
  |
Free Software Downloads and Software Reviews - Download.com |
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. |
www.download.com |
  |
Computer software - Wikipedia, the free encyclopedia |
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ... |
en.wikipedia.org |
  |
Shareware.com - Search for shareware programs and free software ... |
Search for shareware programs from more than a dozen downloadable software directories. |
www.shareware.com |
  |
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ... |
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers. |
www.jumbo.com |
  |
Computer Software in the Yahoo! Directory |
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ... |
dir.yahoo.com |
  |
IEEE Software |
IEEE Computer Society's magazine covering all aspects of software, including software engineering. |
www.computer.org |
  |
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software |
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ... |
downloads.zdnet.com |
  |
FSF - The Free Software Foundation |
Free software is a matter of liberty not price. Think of "free" as in "free speech". |
www.fsf.org |
  |
Apple - Software |
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ... |
www.apple.com |
  |
Open Directory - Computers: Software |
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ... |
dmoz.org |
  |
freshmeat.net: Welcome to freshmeat.net |
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ... |
freshmeat.net |
  |
Software - GNU Project - Free Software Foundation (FSF) |
Listing of the GNU software packages. |
www.gnu.org |
  |
Sun Software |
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ... |
www.sun.com |
  |
Internet Real Estate.com -- owns and operates a portfolio of the ... |
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ... |
www.internetrealestate.com |
  |
Joel on Software |
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies. |
www.joelonsoftware.com |
  |
Amazon.com Software: Computer & video games, business, accounting ... |
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ... |
www.amazon.com |
  |
IBM Software - Home Page |
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names. |
www.ibm.com |
  |
Opera web browser: Homepage |
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ... |
www.opera.com |
  |
Google Directory - Computers > Software |
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ... |
www.google.com |
  |
|