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Making the most of podcasting
Have you come across the term podcasting yet? If you haven’t you probably soon will. Steve Nichols explains all. Adam Curry, a former VJ for MTV, developed the concept of podcasting. He became intrigued with the idea of freeing internet radio and...
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Risks of Desktop Software - part 1
November 21, 2004 The Risks of Desktop Security Software (Part 1) By Tim Klemmer CEO, OnceRed LLC This is the second in a series of articles highlighting reasons why we need a new model for anti-virus and security solutions. Reason #2: the...
Web Blogs, Defined, Explained and Understood
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Where Do I Get My Email Lists?

"Where do I get my email lists?" A popular cry
from nearly all of our customers. You have
decided embark on an email campaign, but you
need targeted addresses to contact. What do you do?

Do not buy lists? You perhaps have seen these?
You know the ones, "Buy 10 million addresses
for only $149". Using these lists will only have
you labeled as a Spammer. These addresses are
suspect, in fact, over 70% are bogus or duplicated,
and the rest certainly have not asked to receive
"your" message. Furthermore, software or ISP's
are not made to handle the load of that many
email address, much less the "in error" returns?

You could "rent" email lists from submission
services, but these can be costly, usually 20 to
30 cents per email.

What do you do? Use these next 8 ideas to get
the ideas flowing and build your own targeted list.
Emails of customers who want to receive your
message; potential customers that you can
communicate with over and over.

1. Your Website - ask people to signup for your
newsletter, guest book, ezine, contest. Don't
forget to put this on every page. A free tool
like EzlistZ http://www.ezlistz.com can make
this easy for you.

2. Direct Mail - Send out postcards to potential clients.
On these ask people to not only visit your site, but
sign up to receive valuable information, products
etc. Companies like Web Card can help you with this.
http://www.web-cards.com

3. Telemarketing - Use telemarketing agents to
contact your potential customers. Have them
ask for email addresses. Give them a reason


to
do so. Perhaps a contest, coupons, free trial,
information.

4. Use Brokers - Ask brokers or other sites with
heavy traffic to post a signup for your information
or service. Most will charge between 10 - 15 cents
per email, but these are yours to keep.

5. Door-to-Door - One of our tourism customers
found this quite effective - they hired students
to go door to door asking for email addresses in
return for information that they might be
interested in.

6. Online Contest - Online contests are often a very
effective way of getting email addresses. Make
the email address a requirement of entry. There
are a number of companies that will manage all
aspects of your online contest. One is Raffle
http://www.raffle.ca/

7. Bricks and Mortar - For those of you with
physical stores, don't forget to ask for email
addresses at every turn. Ask at checkout, send
surveys, run contests etc.

8. Your Communication Material - Don't just
put your URL on your communications. Ask
people to go to your site and signup. Put this
on business cards, order forms, survey forms and
signature files.

There are many more techniques that will help
you build your lists; hopefully these will get
your ideas flowing. Although building a qualified list
will take time, in the end this is the best, most
cost effective and profitable route to take.

About the Author

Karen Fegarty is with MailWorkZ. MailWorkZ,
http://www.mailworkz.com is a leading producer
of emarketing products and tools. Karen can
be reached at mailto:karen@mailworkz.com

 

Tucows Downloads - Download Freeware and Shareware Software
Download freeware, shareware, and demos. Maintains over 45000 software titles that are tested, rated, reviewed and ready to download.
www.tucows.com
 
Free Software Downloads and Software Reviews - Download.com
Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews.
www.download.com
 
Computer software - Wikipedia, the free encyclopedia
This includes application software such as a word processor, which enables a ... Application software is often purchased separately from computer hardware. ...
en.wikipedia.org
 
Shareware.com - Search for shareware programs and free software ...
Search for shareware programs from more than a dozen downloadable software directories.
www.shareware.com
 
Jumbo: Free & Shareware MP3 files, Games, Screen Savers & Computer ...
Source of free and shareware computer programs and utilities for PC and Mac. Evaluate software and read product reviews. Download games and screen savers.
www.jumbo.com
 
Computer Software in the Yahoo! Directory
Browse categories featuring sites devoted to computer software, including shareware and freeware download sites, operating systems, desktop customization, ...
dir.yahoo.com
 
IEEE Software
IEEE Computer Society's magazine covering all aspects of software, including software engineering.
www.computer.org
 
Free Downloads on ZDNet | Shareware, Trialware, Evaluation Software
ZDNet's Software Directory is the Web's largest library of software downloads. Covering software for Windows, Mac, and Mobile systems, ZDNet's Software ...
downloads.zdnet.com
 
FSF - The Free Software Foundation
Free software is a matter of liberty not price. Think of "free" as in "free speech".
www.fsf.org
 
Apple - Software
Software products for your digital life. ... The perfect addition for professional review. QuickTime Broadcaster. Encoding software for live events. ...
www.apple.com
 
Open Directory - Computers: Software
In Partnership with AOL Search. about dmoz | report abuse/spam | help. the entire directory, only in Computers/Software. Top: Computers: Software (38471) ...
dmoz.org
 
freshmeat.net: Welcome to freshmeat.net
About: The Web browser is probably the most frequently used software today, ... Web professionals can use the software for functional testing and regression ...
freshmeat.net
 
Software - GNU Project - Free Software Foundation (FSF)
Listing of the GNU software packages.
www.gnu.org
 
Sun Software
Get enterprise-class software--Solaris 10 OS, the Java Enterprise System, ... Sun Java StorageTek Software reduces cost and complexity with a single, ...
www.sun.com
 
Internet Real Estate.com -- owns and operates a portfolio of the ...
SOFTWARE.COM · SWEEPSTAKES.COM · PHONE.COM PODCAST.COM ... Software.com | Sweepstakes.com | Phone.com | Podcast.com | Shop.com | Safety.com ...
www.internetrealestate.com
 
Joel on Software
A weblog by Joel Spolsky, a programmer working in New York City, about software and software companies.
www.joelonsoftware.com
 
Amazon.com Software: Computer & video games, business, accounting ...
Online shopping for computer & video games, business & office productivity software, software from Microsoft, Apple, Adobe & more; accounting, antivirus, ...
www.amazon.com
 
IBM Software - Home Page
IBM home page for all of its software products, including Lotus and Tivoli, with keyword search, category browse and AZ product names.
www.ibm.com
 
Opera web browser: Homepage
Copyright © 2006 Opera Software ASA. All rights reserved. Skip navigation. Opera Software ... Copyright Opera Software ASA . All rights reserved. ...
www.opera.com
 
Google Directory - Computers > Software
Search only in Software Search the Web ... Software Categorized by Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ...
www.google.com
 
 

 
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