|
Computer Viruses - The New IT Arms Race
The stark reality is that network security in this Internet age is a race. This race starts every time a new virus, worm or vulnerability is discovered; and only finishes when either an organization's network is protected or compromised.
These...
Give Me Quality Over Quantity Every Time
In the early days of developing my home business, I went for the
numbers instead of focusing on targeting prospects. It took me a
while to appreciate the importance of targeting (quality) instead
of just going for the big numbers...
Home Based Businesses Have Their Share Of Frustrations
The source of frustration addressed in his article may be all too familiar if you happen to work at an Internet-based home business which relies on personal relationships and/or teamwork.
I am often contacted by members of my business team...
New InSites into the FAST Search Engine . . . an interview with Stephen Baker of Fast, Part 1
New InSites into the FAST Search Engine ...interview with Stephen Baker, Director of Business Development and Marketing by Robin Nobles Of the major engines in the search engine universe, FAST -- aka, alltheweb.com -- is arguably the most unique....
Stop Spam: How To Escape The Spam Hell-Hole
If you're anything like me, you're pretty sick of it, and just want it to stop. What? Spam, of course. This article gives you a solution to radically, and quickly, reduce the amount of spam messages you receive to a bare minimum.
...
|
|
| |
|
|
|
|
|
|
10 Tips for Effective Email Sales Letters
1. Write Your Objective -
Before you write your sales letter,
write down your marketing objective.
Is it to generate inquiries about your
products? Is it attract subscribers to
your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.
2. Make A List Of Your Product’s Benefits -
How will it improve your prospect’s life? How will it save them money or time? How will it make them more productive? Use the top three or four benefits in your email. Be specific and tone down the hype.
3. Spend Time Creating Effective Subject Lines -
Don’t rush through this task. A subject
line is the equivalent of a print headline. If it doesn’t catch their attention right away, a reader won’t bother opening the message. Avoid writing cute punsor play-on-words.
Make your subjectline sound valuable to your prospect. For example, “5 Ways To Increase Your Web Traffic.” Using this “How To” approach is one of the most powerful tactics in advertising. People are always hungry for info on how to increase sales, save time or increase productivity.
Another effective technique is to
ask a question: e.g. “Need More Web
Traffic?”
4. Select Your Words Carefully -
With the increasing use of anti-spam
software, even legitimate “opt-in”
emails often get blocked. You need to
choose words that prevent your email
from being filtered out. Never use
the word “free” in a subject line.
For a list of words to avoid,
visit this site:
http://spamassassin.org ests.html
5. Use A Casual Tone -
Nothing turns off a reader faster than
stiff, formal language. You’re not
writing a college essay. Write your
email as if your were writing to a friend.
6. Use Short Sentences -
They’re
easier to read and sound
more conversational than long
sentences. Keep your sentences
crisp and snappy. And use short
words rather than long.
7. Use Bullets To Highlight Benefits -
People tend to scan email rather than
read every word. Bullet points makes it
easy for a reader to quickly catch key
information on your product or service.
8. Use Testimonials -
Nothing builds confidence in your product quicker than comments from satisfied customers.
Collect testimonials whenever you can.
Include the customer’s first and last name. Comments that use initials, like “J. Smith,” are not credible.
9. Hyperlinks Should Be Specific
When you insert a link into your
email, make sure it takes the
prospect to the specific info you
referred to in your letter. Don’t
just link to your homepage and
expect the prospect to search for
your offer. Your response will
drop significantly.
10. Offer An Incentive To Get The
Prospect To Take Action Now -
It’s not enough to publicize
your product, you want the
prospect to take action. At the
end of your email, tell the prospect
what they should do next. Sign up
for your newsletter? Visit your website? Download an ebook?
You’ll get a better response if you
offer an incentive for them to take
action. Offer a limited time discount.
Give them lots of bonuses. Enter
them into a contest. They’re tons
of incentives you can come up
with.
About the Author
Dave Coyne is a copywriter,
marketing consultant and president
of DC Infobiz -
http://www.dc-infobiz.com
FREE Report for entrepreneurs.
How to use information marketing to increase your sales profits.
Send a blank e-mail to
dcinfobiz@GetResponse.com
|
|
|
|
|
| Mailwasher Anti Spam Software: The Reliable Free Spam Blocker |
| Reliable anti spam and spam blocker software, protect your computer from unwanted email spam. Control spam and stop viruses before you download them. |
| www.mailwasher.net |
|
| EarthLink® spamBlocker - For Windows Users |
| Anytime, anywhere, EarthLink connects people to the power and possibilities of the Internet. Connect to the Internet with High Speed, DSL, Cable, Satellite, ... |
| www.earthlink.net |
|
| FREE Spam Blocker and Email Filter Software to Stop Spam in ... |
| A plugin for Outlook that works for a POP3 account. Available for 2000/XP. |
| www.openfieldsoftware.com |
|
| Spam Blocker - the best spam blocking/filtering software |
| Spam Blocker - the best spam blocking/filtering software. |
| www.adscleaner.com |
|
| Microsoft Outlook SPAM Blocker -- filter spam and junk email with ... |
| Spam Blocker features VBA-enabled filtering technology that integrates tightly with Microsoft Outlook 2000/2002. |
| www.programmingmsaccess.com |
|
| SPAM BLOCKER COALITION – Join the anti-spam fight! |
| The SPAM BLOCKER COALITION is a new grass roots anti spam effort created to fight ... <a href="http://www.killersites.com/antiSpam.php">spam blocker - help ... |
| www.killersites.com |
|
| Free Spam Blocker Download - SpamButcher |
| SpamButcher's spam blocker filter will solve your spam problem. Its advanced spam filtering software can stop spam with up to 98% effectiveness. |
| www.spambutcher.com |
|
| Spam Filter Review 2007 |
| Spam Filter Review - Top Spam Filter Software Reviewed. |
| spam-filter-review.toptenreviews.com |
|
| Cloudmark - Intelligent Messaging Security for Service Providers ... |
| A toolbar for Internet Explorer which blocks sites containing spyware, viruses and worms, and helps protect against identity theft and phishing. |
| www.cloudmark.com |
|
| spamgourmet - free disposable email addresses, spam blocker |
| spamgourmet provides spam protection using on-the-fly self-destructing disposable email addresses. Users can also set up rulesets for trusted or permitted ... |
| www.spamgourmet.com |
|
| Spam Filter for Outlook - Outlook Express and Servers - SPAMfighter |
| Block Spam - Spam Blocker - Anti Spam Software - Block Email Junk - Exchange anti spam - Enterprise Spam Filter - Email Server Spam Filter - Spam and virus ... |
| www.spamfighter.com |
|
| Free Spam Blocker Solutions |
| Free Spam Blocker Solutions: Polesoft Provides You the Safe Solutions: ... Lockspam Outlook is a safe and efficient Free Spam Blocker Solutions which is ... |
| www.polesoft.com |
|
| spamBlocker for Unified Threat Management | WatchGuard ... |
| spamBlocker for Unified Threat Management on WatchGuard Firebox appliances blocks incoming spam. |
| www.watchguard.com |
|
| Msn spamblocker software by MSN Content Plus and others |
| Msn spamblocker. latest reviews ... Reviews newsletter. Free Downloads Msn spamblocker. SpyLOG. catalogue. msn spamblocker at Free Downloads Center ... |
| www.freedownloadscenter.com |
|
| to Give an Answer » WordPress Trackback Spam Solution |
| Enter my new “Mod_Rewrite Trackback Spam Blocker” WordPress plugin (yes, I know, ... Mod Rewrite Trackback Spam Blocker - Gives a line of code to add […] ... |
| blog.mytechaid.com |
|
| Download free applications - WeOnlyDo! Software |
| Click to download SpamBlocker - Challenge-Response anti spam software ... SpamBlocker is a 'proof of concept' application that uses wodPop3 and wodSmtp ... |
| www.weonlydo.com |
|
| SpamBlocker free download Spam Blocker blocks unwanted messages on ... |
| Spam Blocker works with several mailboxes and allows configuring user setting for ... Spam Blocker blocks unwanted advertising messages on the mail server. ... |
| 3d2f.com |
|
| Wired News: Spam Blocker Has Opposite Effect |
| Spam Blocker Has Opposite Effect. [Print story] · [E-mail story] [Rants + Raves]. Page 1 of 1. *. See Also. How and Why the Internet Broke ... |
| www.wired.com |
|
| Home - Spamfo |
| Organized collection of news, reviews and links about unsolicited bulk email (spam). |
| www.spamfo.co.uk |
|
| Open-source spam-blocker gets high marks at Cornell |
| Cornell University's management school is getting ready to deploy an open-source antispam tool that its CIO claims is 99% effective in blocking unwanted ... |
| www.computerworld.com |
|