Related Links



Informative Articles

Does your web host affect search engine optimization?
Most people will lease hosting from a company, just because they find a great deal. They don’t even stop to think of the long term affects of the company’s policies. Believe it or not, your web host has a dramatic involvement in your search engine...

Give Me Quality Over Quantity Every Time
In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers...

Importance of Meta Tags Optimization
In this article, we simply talk about what Meta Tags are, their importance, the important Meta Tags and useful tips on how to optimize your Meta Tags for a better ranking with the search engines. "Meta Tag Optimization is an...

The 5 Best Revenue Models in E-Commerce History
There was a time, back in the 20th century, when everyone wanted to have their own online shopping cart system. By 1997, had served their millionth customer and was really starting to impress regular folks. The internet looked like...

Write A Newsletter To Get Site Visitors To Return (And More)!
________________________________________ Write A Newsletter To Get Site Visitors To Return (And More)! - by Steve Nash (c) Steve Nash - All Rights reserved ________________________________________ [Article...

Designing Your Web Site to Maximize Traffic

Designing Your Web Site to Maximize Traffic

Designing your site to maximize traffic from the search engines is not a difficult task but it does require you to think ahead and plan your SEO strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.

I will discuss 13 ways in which you can improve on your existing web site or boost a brand new web site into the stratosphere of high rankings. These are NOT SEO tricks but rather tried, tested, ethical and true methods that we know to work effectively. We all know that in reality there are no real SEO tricks. True success is achieved through hard work, research and implementation of a thorough and complete SEO strategy.

Without further ado here is a checklist of important items to consider and implement into your SEO strategy.

Using Javascript or Other Unspiderable Code

If you intend to use Javascript on your web page it is best to use it sparingly or not at all. Search engine spiders cannot read Javascript and it is possible that along with ignoring it when they come across it on your page, they may also get hung up on it if you are using a lot of it. If you really need to use Javascript you can safely use it by putting the code into a separate JS file and calling it with a single line of code which you place between your <head> and </head> tags within your web page. The code used to include your JS file looks like this:

<SCRIPT LANGUAGE="JavaScript" type="text/javascript"


Using Style Guidelines Effectively

If you are using CSS style commands, do not include them within your actual web page source code. You don't want search engine spiders to have to wade through 100 lines of unreadable code before they reach your actual content. Instead, place your style guidelines into a separate CSS file and call them with a single line of code from within your <head> and </head> tags by using the following code:

<link rel="stylesheet" href="replace-with-style-file-name.css">

Primary Keyword Layout

Examine your web site from a source code point of view and ensure that your primary keywords or phrases will be spidered first. When search engine spiders read your page they read the source code just like we would read a book from left to right - top to bottom. We know that search engines place higher relevancy on keywords and phrases which appear closer to the top of a page so it stands to reason that if you've got a large table full of graphics appearing at the top of your source code before your primary keywords, then you can achieve higher rankings by adjusting your layout and placing a well written search engine optimized paragraph above that table full of graphics.

Spiderable Text Present on Each Page

Many times I have seen some very pretty web sites, but their chances of ranking high for any relevant keywords have been dashed by the use of only graphics and very little or no text on the pages. It is very important to your SEO strategy that you make sure that you've taken the time to write some quality textual content for your pages. Don't write nonsensical text filled with blatant sp@m. Instead, take a few extra minutes and write 4-5 quality paragraphs which clearly explain the theme of your site and the particular page you’re writing for.

Proper Use of robots.txt File

On several occasions I have performed an analysis of a client's web site only to discover that they had inadvertently blocked spider access to their web site by incorrectly formatting their robots.txt file. It is critical that you know what you're doing when you use a robots.txt file. If you are unsure of the correct syntax when modifying or creating a robots.txt file, I recommend you not use a robots.txt file at all. This may sound counterproductive, but it's better to be safe than sorry. Accidentally blocking the spiders can result in a loss of all your rankings. It would almost be like starting over again to repair the damage. For help on correctly formatting your robots.txt file, visit

Dead Links and 404 Errors

If you are not checking for broken links on your web site, then you should start immediately and make this a part of your SEO strategy. You can never be 100% sure of your link integrity, especially when your site has 100, or more, pages. Aside from losing potential customers into a vortex of 404 errors, you risk more than that from a search engine perspective. When a search engine spider visits your web site and finds broken links, the impression left is that your site is not regularly maintained and updated. Not much is known about how the engines view this, but your crawl status may be assigned a low priority by visiting search engine spiders. In other words, the spiders may not visit your site as frequently as they visit sites with 100% link integrity. So make sure you download some link checking software and begin a regular schedule of

verifying your link structure.

Using Images For Primary Navigation Links

Many webmasters like to use fancy looking navigation links but, in doing so, they fail to establish a theme for their sites. For instance, using a graphical link back to your home page does not tell the search engine spiders what that link is about unless the spider actually visits that page. If you use optimized ALT text on that graphical home page link, then that would be a step in the right direction. But to maximize the effect and clearly define the theme of your web site, you need to use a text link that has your primary keyword or phrase within the link text. This is called Link Reputation.

Home, Site Map and Contact Page Links

The Home, Site Map and Contact pages are your site's primary pages and should be your SEO strategy top priority. It is essential that these pages be spidered and exposed to your site visitors. To ensure that they are spidered, place links to them near the top of your source code on every page of your web site. Your home page is, of course, the main entrance to your web site so you want that to be the focal point in the search engines. Your site map page should (if properly optimized) have links to all of your sub pages and use primary keywords belonging to each sub page within the link text pointing to those sub pages. Your contact page is just as important because it's used by visitors who have questions or who wish to order products and services.

Redirected Pages

When a web page has outlived its usefulness, webmasters will, on occasion, redirect visitors hitting that page to another page. Search engine spiders, however, take a dim view of page redirects. If you change the content of your site and find that you have no further use for a page, do not place a redirect on that page. Instead, remove the outdated content and replace it with something relevant. Include a text link to your home page or to a new replacement page. When you remove a page or place a redirect on an outdated page, you're cheating yourself out of better rankings and search engine traffic. Moreover, using page redirects can result in the removal of your site listing in search engine databases with a consequent loss of revenue.

Excessively Small Type Font Sizes

Text in a font smaller than font size 2 is normally reserved for copyright information and the legal jargon often seen at the bottom of web pages. Use font size 2, or greater, for the majority of text on your page. Font size is a major factor in SEO strategy because the font size used defines the relevancy a search engine spider assigns to the content it finds on your page. An example of this would be the text within heading tags (H1 through to H6). Text surrounded with H1 tags has a higher relevancy placed on it than text surrounded with H6 tags. Visit the website for a better understanding of how on-page text is viewed by search engine spiders with regard to importance and relevancy. Search engine spiders tend to follow the W3 HTML standard.

Hidden Text, Door Way Pages and Other Tricks

Nowadays search engines are pretty smart and trying to trick them is not a wise course of action. Take some time to stop and examine your approach before proceeding with your SEO strategy. The rule of thumb is that if it looks like spam or could be perceived as spam by the search engines, then it probably is spam. The last thing you need is for a competitor to report unethical SEO tactics to the search engines. Such tactics could result in a loss of existing site listings as well as a ban on future submissions. So, to ensure the longevity of your online business, stay away from any technique that looks unethical.

Using HTML Frames

In short, don't. Frames are not very search engine friendly because search engines cannot read a framed source document that tells your browser to load more than one page in your browser window at the same time. Thus, achieving a high PageRank on your home page is difficult. Frames also make it hard for search engine spiders to find all of your sub pages.

Non-Spider-Friendly URL's

If the URL's for your web site contain characters such as &, $, =, %, etc., that is they are dynamic in nature, then search engine spiders may not be able to read them. And, if they can't be read, then the search engine spiders won't be able to follow them to index your pages. However, there are solutions available to fix this problem. For example, webmasters who have sites hosted on servers with Unix operating systems can use Apache mod_rewrite to rewrite URL's that contain a session ID, or other nasty characters, into search engine spider friendly URL's.

SEO, of course, is not just limited to the 13 areas covered in this article, but if you apply the SEO strategies outlined in these 13 areas to your web site, you will find that your site rankings and traffic improve dramatically.

About the Author

Brendon Turner is a certified search engine optimization specialist with 8 years experience as a Senior SEO Consultant. Brendon also maintains, a progressive weekly edition of real-world online marketing business tactics that work!


Mailwasher Anti Spam Software: The Reliable Free Spam Blocker
Reliable anti spam and spam blocker software, protect your computer from unwanted email spam. Control spam and stop viruses before you download them.
EarthLink® spamBlocker - For Windows Users
Anytime, anywhere, EarthLink connects people to the power and possibilities of the Internet. Connect to the Internet with High Speed, DSL, Cable, Satellite, ...
FREE Spam Blocker and Email Filter Software to Stop Spam in ...
A plugin for Outlook that works for a POP3 account. Available for 2000/XP.
Spam Blocker - the best spam blocking/filtering software
Spam Blocker - the best spam blocking/filtering software.
Microsoft Outlook SPAM Blocker -- filter spam and junk email with ...
Spam Blocker features VBA-enabled filtering technology that integrates tightly with Microsoft Outlook 2000/2002.
SPAM BLOCKER COALITION – Join the anti-spam fight!
The SPAM BLOCKER COALITION is a new grass roots anti spam effort created to fight ... <a href="">spam blocker - help ...
Free Spam Blocker Download - SpamButcher
SpamButcher's spam blocker filter will solve your spam problem. Its advanced spam filtering software can stop spam with up to 98% effectiveness.
Spam Filter Review 2007
Spam Filter Review - Top Spam Filter Software Reviewed.
Cloudmark - Intelligent Messaging Security for Service Providers ...
A toolbar for Internet Explorer which blocks sites containing spyware, viruses and worms, and helps protect against identity theft and phishing.
spamgourmet - free disposable email addresses, spam blocker
spamgourmet provides spam protection using on-the-fly self-destructing disposable email addresses. Users can also set up rulesets for trusted or permitted ...
Spam Filter for Outlook - Outlook Express and Servers - SPAMfighter
Block Spam - Spam Blocker - Anti Spam Software - Block Email Junk - Exchange anti spam - Enterprise Spam Filter - Email Server Spam Filter - Spam and virus ...
Free Spam Blocker Solutions
Free Spam Blocker Solutions: Polesoft Provides You the Safe Solutions: ... Lockspam Outlook is a safe and efficient Free Spam Blocker Solutions which is ...
spamBlocker for Unified Threat Management | WatchGuard ...
spamBlocker for Unified Threat Management on WatchGuard Firebox appliances blocks incoming spam.
Msn spamblocker software by MSN Content Plus and others
Msn spamblocker. latest reviews ... Reviews newsletter. Free Downloads Msn spamblocker. SpyLOG. catalogue. msn spamblocker at Free Downloads Center ...
to Give an Answer » WordPress Trackback Spam Solution
Enter my new “Mod_Rewrite Trackback Spam Blocker” WordPress plugin (yes, I know, ... Mod Rewrite Trackback Spam Blocker - Gives a line of code to add […] ...
Download free applications - WeOnlyDo! Software
Click to download SpamBlocker - Challenge-Response anti spam software ... SpamBlocker is a 'proof of concept' application that uses wodPop3 and wodSmtp ...
SpamBlocker free download Spam Blocker blocks unwanted messages on ...
Spam Blocker works with several mailboxes and allows configuring user setting for ... Spam Blocker blocks unwanted advertising messages on the mail server. ...
Wired News: Spam Blocker Has Opposite Effect
Spam Blocker Has Opposite Effect. [Print story] · [E-mail story] [Rants + Raves]. Page 1 of 1. *. See Also. How and Why the Internet Broke ...
Home - Spamfo
Organized collection of news, reviews and links about unsolicited bulk email (spam).
Open-source spam-blocker gets high marks at Cornell
Cornell University's management school is getting ready to deploy an open-source antispam tool that its CIO claims is 99% effective in blocking unwanted ...


Content Menu
  • 10 facts about search engines

  • 10 key strategies for success in a home based business

  • 10 steps to joint venture setup and success

  • 10 tips for effective email sales letters

  • 10 ways to screw up your list

  • 12 tips for writing winning e mail

  • 30 seconds to a new customer

  • 3 keys to success with your affiliate program

  • 3 ways of search engines indexing flash websites

  • 5 keys to a successful internet home based business

  • 6 secrets to preventing email overload

  • 7 steps to managing your time better

  • adsense heresy revealing the lies youre fed every day and how you could be eating caviar instead

  • adsense sandbox

  • an affiliate program that did not work

  • are spam filters crippling ezines

  • are you losing sales because of your email link

  • are you making these email mistakes

  • are you submitting your articles

  • avoid search engine blacklisting

  • a common frustration when operating a home based business

  • a review of webposition gold v2 0 beta part 2

  • a simple guide to analyzing all those web traffic ideas part 3

  • a typical frustration in a home based business

  • a use for junk mail

  • a web traffic secret guaranteed to give you 16 807 visitors to your blog on a regular basis

  • bad seo and google penal

  • become an instant seo forum expert

  • blogging a critical part of your web business strategy

  • blogging spamming and blog spam

  • blogging you gotta do if for your business

  • blogpingopt insig fileezine

  • boost your ranking with search engine optimization

  • can a ping really help your blog get top search engine rankings

  • can one really get through those spam filters

  • can pinging really help your blog get top search engine rankings

  • computer viruses the new it arms race

  • corporate email policies lower unnecessary legal and security risks

  • cyber crooks go phishing

  • designing a website so the search engines will like you

  • designing your web site to maximize traffic

  • developing an effective email subject line

  • dispelling the myths will webposition get my site banned from google

  • does your web host affect search engine optimization

  • do what i tell you or your web site will never be found

  • do you know whos in your computer

  • email deliverability tips

  • email market without getting persecuted

  • emerging methods for effective search engine ranking

  • five solid reasons to publish your ezine in a blog

  • five ways to increase website traffic through online message boards and blogs

  • free advertising for ezine owners

  • frustration is typical when operating a home based business

  • future blended threats

  • getting your website noticed

  • get paid to read email tips tricks 9 simple steps

  • give me quality over quantity every time

  • go with quality over quantity and your business will prosper

  • home based businesses have their share of frustrations

  • how to avoid having filters eat your emails

  • how to do effective email marketing

  • how to fail faster then a speeding bullet

  • how to get celebrities to endorse your product

  • how to get indexed by search engines fast

  • how to reel in website visitors by building your own blog

  • how to respond after identity theft occurs

  • how to start an internet business meta tags and keyword density

  • how to use a tell a friend script to drive traffic today

  • how to use content to improve search engine placemtent

  • how to write your own profitable ebook

  • how you can avoid the new dangers of spam

  • if you build it will they come

  • ill take quality over quantity every time

  • importance of meta tags optimization

  • improve your emails deliverability

  • independent back linking network

  • index

  • ineffective and unethical web site promotion methods

  • internet freebies and cheapies to help you grow your business

  • internet marketing is dead

  • introduction to rss

  • is blogging necessary to your internet business

  • is permission email marketing in trouble and is rss the answer

  • is there a future for spam

  • is your website blacklisted

  • junk mail

  • keywords importance and uses

  • kyewords importance and uses

  • latest bytes on search engine marketing

  • learn simple strategies that will stop spammers from bombarding your inbox

  • link building in light of vision based page segmentation

  • message board and forum advertising

  • new insites into the fast search engine an interview with stephen baker of fast part 1

  • not knowing this explosive email secret can kill your mailing list

  • popup ads redesign them and explode your sales

  • pop up blockers before you decide to fight ads you better know what youre up against

  • promote your web store

  • promoting your website

  • proper opt in email marketing step by step

  • publishing e zines via rss

  • quality beats quantity every time

  • rotator

  • rss explained

  • rss is not only for blogs

  • rss the amazing profit potential

  • rss the intelligent marketing medium

  • search engine cloaking

  • search engine secrets get top listings on google yahoo

  • should bloggers be helping google fix their pagerank system

  • sick of wading through spam

  • speleotherapy and asthma allergy and other respiratory diseases

  • stop spam how to escape the spam hell hole

  • succees with a 1930s computer

  • that s not spam that s my newsletter

  • the 5 best revenue models in e commerce history

  • the 5 biggest seo myths debunked

  • the budget webmasters guide to increased credibility part one

  • the death of internet e mail

  • the importance of blogging rss to your home business

  • the new web accountability

  • the opt in secret

  • the power of viral marketing

  • the secret weapon of successful web marketing is

  • things ezine publishers wished their subscribers knew

  • tips for smb web site promotion and optimization

  • top 10 reasons why

  • top 10 reasons why rss autoresponders are becoming a permission email marketers best friend

  • traffic driven method using tell a friend script

  • traffic scams warnings

  • unleash a thundering non stop traffic stampede to your site practically overnight

  • unlocking the keys to your web site traffic web site promotion and search engine strategies

  • use email marketing wisely stand out from junk mail

  • using newsletters to jack up revenues

  • using paid autosurf programs to effectively advertise your website

  • using robots txt files to feed the spiderbots

  • want free targeted traffic craigslist can help

  • want publicity for your company forget traditional press releases heres what works now

  • want publicity for your company forget traditional press releases here s what works now

  • what is blogging

  • what you can publish via rss

  • why blogging is essential to your business

  • why every site needs rss

  • why this is the perfect time to start charging for website subscriptions

  • why your site needs fresh relevant content

  • write a newsletter to get site visitors to return and more

  • your business has an unlisted telephone number

  • your home biz store

  • youve got a new website but how do you get folks to look at it