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10 Ways to SCREW-UP your List
Just in case you don’t know, your ‘LIST’ – is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine………..
Treat them like GOLD!
However, after nearly 7 years online, seeing quite...
Blogging: You Gotta Do If For Your Business
In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly...
How To Get Celebrities To Endorse YOUR Product
Copyright 2005 Louis Allport
How would you like celebrities to endorse your product? Perhaps that sounds crazy. Well, here's the info... But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger...
KEYWORDS IMPORTANCE AND USES
The first step in the area of search engine marketing (SEM) is to understand the relevance & importance of keywords. Keywords are the starting blocks of a successful SEM campaign. So lets dig into this section of SEM (or specifically SEO, search...
RSS Explained
What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment. I think the easiest way to explain it is to walk you through an example of RSS in action. I'm not...
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Developing an Effective Email Subject Line
Direct Services Inc. has developed an Email Subject Line Tester. Use this free tool before launching your email marketing campaign to assess a subject line’s vulnerability to both SPAM filters and human perception.
Miramar, FL – April 18, 2005 – Direct Services Inc. released a free, public version of its Email Subject Line Tester on LocalNews.biz. Developed in response to client demand, this interactive tool can be used to create a subject line and test its likelihood of surviving today’s sophisticated SPAM filters for email marketing campaigns and the recipient’s perception as SPAM.
Even the most carefully planned email campaign can be defeated by using a weak subject line – the hook you need to capture your reader’s attention. In compliance with recent CAN-SPAM Act revisions, your email may be blocked by SPAM filters if the subject line is worded questionably. If your
marketing message does not arrive at the recipient’s IN box, your efforts and marketing dollars will have been wasted.
Direct Services’ Email Subject Line Tester will analyze the contents and syntax of your proposed subject line and offer guidelines for revision. With instant feedback, the subject line can be refined, re-tested, and improved until it is crafted to your satisfaction.
The user-friendly Email Subject Line Tester is available at no charge at http://www.localnews.biz
Direct Services, Inc. is a national database development and marketing strategy firm based near Miami, FL. Its clientele includes both large and small companies, as well as Fortune 500 firms in the vertical markets of telecommunications, travel, retail, healthcare, finance, and professional services. For more information, contact Direct Services at 954-433-9810.
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