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"Are You Submitting Your Articles...?"
You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated. ARTICLE WORD COUNT: [686] KEY WORDS:...
How To Avoid Having Filters Eat Your Emails
You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. The truth is that the money is in properly written emails, that get delivered to your list members. That last...
Junk Mail?
Junk mail works. Why does it work? How does it work? These are very important questions. To make it work, it has to appeal to the emotions. They have to make claims that inspire you to click on that ‘yes’ button. They inspire you...
Unlocking the Keys to Your Web Site Traffic - Web site promotion and search engine strategies
Introduction It is estimated that up to 60% of new traffic to your Web site will come from search engines. This means that unless you are already so well known that people will be using your name to search for your site, you need a search engine...
Using Newsletters to Jack Up Revenues
A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about...
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Developing an Effective Email Subject Line
Direct Services Inc. has developed an Email Subject Line Tester. Use this free tool before launching your email marketing campaign to assess a subject line’s vulnerability to both SPAM filters and human perception.
Miramar, FL – April 18, 2005 – Direct Services Inc. released a free, public version of its Email Subject Line Tester on LocalNews.biz. Developed in response to client demand, this interactive tool can be used to create a subject line and test its likelihood of surviving today’s sophisticated SPAM filters for email marketing campaigns and the recipient’s perception as SPAM.
Even the most carefully planned email campaign can be defeated by using a weak subject line – the hook you need to capture your reader’s attention. In compliance with recent CAN-SPAM Act revisions, your email may be blocked by SPAM filters if the subject line is worded questionably. If your
marketing message does not arrive at the recipient’s IN box, your efforts and marketing dollars will have been wasted.
Direct Services’ Email Subject Line Tester will analyze the contents and syntax of your proposed subject line and offer guidelines for revision. With instant feedback, the subject line can be refined, re-tested, and improved until it is crafted to your satisfaction.
The user-friendly Email Subject Line Tester is available at no charge at http://www.localnews.biz
Direct Services, Inc. is a national database development and marketing strategy firm based near Miami, FL. Its clientele includes both large and small companies, as well as Fortune 500 firms in the vertical markets of telecommunications, travel, retail, healthcare, finance, and professional services. For more information, contact Direct Services at 954-433-9810.
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