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How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the...
RSS - The Intelligent Marketing Medium
Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's. RSS is a smooth channel of communication between publishers and visitor's....
The 5 Best Revenue Models in E-Commerce History
There was a time, back in the 20th century, when everyone wanted
to have their own online shopping cart system. By 1997,
Amazon.com had served their millionth customer and was really
starting to impress regular folks. The internet looked like...
Top 10 Reasons WHY RSS Autoresponders Are Becoming A Permission Email Marketers BEST Friend
Copyright 2005 The IWE, LLC. All Rights Reserved. IS Permission Email Marketing In Trouble? With the rising concern of Spam Filters/Blockers, Blacklisting, Bounce Backs and CAN-SPAM Act laws, email is sadly becoming a VERY unrealible vehicle to...
WANT PUBLICITY FOR YOUR COMPANY? FORGET TRADITIONAL PRESS RELEASES! HERE'S WHAT WORKS NOW
Is your public relations campaign getting the results you want? If you're still counting on traditional press releases to spread the word about your business, the answer is probably no. There's only a small amount of space available in traditional...
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How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers’s inboxes.
As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).
On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have
improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.
Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.
So how should you build your business? With one quality blog post or article at a time. And how should you market with email? With one quality email message at a time.
Jeremy Hoover is the owner of Hoover Marketing where he builds a strong residual income business.
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