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Promoting your Website
Website promotion can make or mar your entry in e-business. Key
factors in promoting a website are page title, meta, linking
strategies and choosing the best search engine for submission of
your website.
Your website is now ready. Serverplex.com is being the perfect
host. It's now the time to promote your website and spread
awareness about your website and get visitors to come and view
your web pages. Tips to get your website get going.
1. Page Title Write a Page Title. Write a descriptive title for
each page of 5 to 8 words. Remove as many "filler" words from
the title, such as "the," "and," etc. Mention appropriate
keywords relevant to your website content. Remember search
engines give this a lot of emphasis.
2. Meta Tags Meta tags always go in the section of the document.
META NAME tags include descriptions and keywords. This HTML code
helps some search engines classify and rank a web page. META
HTTP-EQUIV tags can indicate to the web browser how to display
the page.
Write a descriptive META Tags. Many search engines include this
description below your hyperlinked title. This sentence should
describe the contents of the body text of the webpage, using the
main keywords and key phrases used on this page. If you include
keywords that aren't used on the webpage content you could hurt
the prospect of being listed in the search engine.
3. Linking Strategy Link popularity is basically the number of
links that point to your web site. Besides the optimization of
your web pages for meta tags and
search engine marketing and readiness, link popularity is
considered as being a major factor for your ranking in the
search engines. A large number of links that point to your web
site will therefore improve your ranking significantly. Besides
that, well placed links are an excellent source of consistent
traffic to your web site.
Some of the important search Engines that consider link
popularity as a factor for relevancy are Google, Excite, Lycos,
Webcrawler & Altavista
Linking strategies are an essential type of site promotion. The
more links pointing to your site, the more traffic you'll
experience (and the greater perceived "popularity" will rank you
higher in the search engines). To get someone to link to your
site, you need to ask. The simplest way is to find complementary
sites, link to them on a linking page, and ask them to link to
you. The key, of course, is for your site to have content that
so good that it's worth linking to. Ask for links on sites that
cover your industry, as well as from associations your business
belongs to.
What is to be avoided here is link harvesting or just creating
link database on your website of sites that have no relevance to
your topic. Search engines have a negative rating for this.
4. Search Engine Submission Now it's time to submit your website
to search engines. It is recommended never use automated tools,
your website might end up never being spidered by the search
engine. The best way is to manually goto the major search
engines listed below and manually submit.
Google.com and Yahoo.com - A definite must. Over 90% of smaller
search engines take their fodder from here.
Others to submit are Lycos.com, Altavista.com, Excite.com,
Askjeeves.com, Wisenut.com, Toema.com & Overture.com
5. Viral Marketing Viral marketing describes
any strategy that
encourages individuals to pass on a marketing message to others,
creating the potential for exponential growth in the message's
exposure and influence. Like viruses, such strategies take
advantage of rapid multiplication to explode the message to
thousands, to millions.
1
11
1111
11111111
1111111111111111
1111111111111111111111111111111
1111111111111111111111111111111
Amongst the best forms of viral marketing are
Affiliate Programs You signup and earn a commission per sale
or referral. So you refer your friends and peers. When your
peers signup their friends and peers you get an incentive for
them too. What an excellent and automated way of publicity at
extremely low costs.
Refer your friends You just finished reading an article and
suddenly remembered your friend for whom the article might be a
valuable resource, so you simply email the article to them by
using the "Refer-a-friend" link. An excellent and automated way
of free publicity.
E-mail signature Don't underestimate the power of a innocuous
email signature. You never know who and where it reaches. It
doesn't cost you a dime and gives your website free publicity.
6. Ezines Write articles for others to use in their Newsletters.
You can dramatically increase your visibility when you write
articles in your area of expertise and distribute them to
editors as free content for their e-mail newsletters. Just ask
that a link to your website and a one-line description of what
you offer be included with the article. This is an effective
"viral" approach that can produce hundreds of links to your site
over time.
7. URL on Stationery This is a no-brainer that's sometimes
overlooked. Make sure that all reprints of cards, stationery,
brochures, and literature contain your company's URL.
BEWARE OF THESE PROMOTION BLUNDERS.
1. Spam Spam or unsolicited e-mails don't generate customers.
They generate bad publicity and legal tangles. No website has
ever made it big with Spam. Spam is like the scum in the gutter
blocking precious Internet bandwidth, which brings absolutely
nothing but abuses for their senders.
2. Abuse e-communities While the former one is mass abuse, this
one is direct abuse. Ecommunities are available on the Internet
on probably every topic under the sun and e-marketers feel it's
a good place to deliver the promotional message. Right no doubt,
but there is a Net etiquette for delivering such a message.
Maybe in the form of a signature or participating in that
community not sending stupid promotional messages which get
nothing but bad publicity for the website.
3. Automated submission Unless you want your Website to be
blacklisted or removed from the database of the search engines
don't ever attempt it. Incidentally, the best and the biggest
directory is human edited. Dmoz.org is the name; the same
directory used by google.com, aol.com and other search engines.
Manual submission to major search engines takes not more than a
few hours and is fairly sufficient for meeting your e-business
goals
About the author:
Andy Lewis is an expert author on varied topics. For details
visit:
promoting your website
search engine marketing
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